readers survey
DESCRIPTION
The Readers' Survey or Leesmonitor is on online tool for tracking the reading behaviour and reading intensity of your publications.TRANSCRIPT
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READERS’ SURVEYHOW IS YOUR NEWSPAPER BEING READ?
© Time Inc.
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YOU’D LIKE TO KNOW…
How many articles/ sections are being read and how intensively?
– What % of each article has been read?
– How intensively?
READING INTENSITYREADING EXPERIENCE
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OUR SOLUTION
• Online survey• Selection of
readers• Representative
sample• Which articles?READERS’ SURVEY
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Online survey
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Per article
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To which extent have you read this article?
Survey
Not at all I intend to read it Less than half of it More than half of it Entirely
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PROCESSING100%
read> 50%
read< 50%
read0%
readReadingamount
Readingintensity
Column 42% 17% 13% 29% 71% 58%
Table of contents 24% 44% 21% 12% 88% 27%
Readers section 16% 31% 13% 41% 59% 27%
Agenda 11% 20% 16% 53% 47% 23%
7/7 22% 37% 19% 56% 77% 28%
Telex 15% 14% 15% 19% 44% 34%
Ubizen sells out 48% 23% 11% 33% 81% 59%
Confidential 24% 20% 24% 38% 67% 35%
Question & Answer 31% 19% 13% 59% 62% 49%
Site of the week 20% 6% 15% 55% 41% 49%
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THE RESULTS
ARTICLE SECTION PUBLICATION
Reading amountReading intensity
On average Global reading intensityEvolution
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INTERPRETATION
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Article
Edition, 17 October 2011
Edition, 18 October 2011
INTERPRETATION
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WWW.CONTENTREPUBLIC.BEWANT MORE?
Also suitable for magazines, websites,
newsletters, …
© Time Inc.