just who are our readers? a glance at the e-newsletter survey results by: angeline mau senior...
TRANSCRIPT
Just who are our readers?
A glance at the e-newsletter survey results
By: Angeline MauSenior coordinator, Communications
Deep pockets?
• Household income is $75,000+ for nearly 40% of respondents
• More than half of respondents donate to the Society
Because it’s valuable, really!
Top 3 reasons
• Trustworthy information• Learn how to reduce my risk of developing cancer• Explains different types of cancer research
Without the e-newsletter…
There would be
• 769 fewer donations• 700 fewer Ontarians changing their lifestyles• 597 fewer Ontarians sharing the e-newsletter • 409 fewer participants• 241fewer Ontarians talking to their doctors• 120 fewer volunteers
What readers really want
• Research: progress, new areas of research, new treatments (29%)
• Real-life stories: survivors, caregivers (22%)• Prevention: healthy eating, active living and
recipes (17%)
Some devoted fans• “I'm a survivor & have helped my husband deal
with a year of surgeries for melanoma. Your newsletter has helped both of us cope.”
• “Everyone should be subscribed to the Canadian Cancer Society's newsletter.”
• “I print the newsletter and share it with my family.”
More testimonials
• “The photos and captions often draw me into reading a number of articles.”
• “I find myself going back to the newsletter or the website from time to time to refer to things.”
• “Just continue the good work....”