reacting to real-time events: socially engaging in the moment | socialpro 2015
TRANSCRIPT
#SocialPro #13A @nxfxcom
REACTING TO REAL-TIME EVENTS: SOCIALLY ENGAGING IN THE MOMENT
Benjamin SpiegelCEO, MMI Agency@NXFXCOM
RTM is awesome…when it works
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We also remember the screw ups
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Real time marketing myths
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It’s only social
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It’s free
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It’s real time
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A sure win
The Truth
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Billions of marketers attempt RTM every day
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Brands ask for an Oreo moment
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Only a few succeed
Tips to win
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#SocialPro #13A @nxfxcom
Do you have the right
to play in this space?
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Set expectations
Participate in theconversation year-round
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Use social listening to identify
key conversation topics
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Define your approval process
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Plan in advance
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Create pre-approved content
Have your tools ready to go.
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Set up you war room
Expect the unexpected
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Understand the learnings
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Rinse and repeat
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Thank you!