reaching the digital consumer in australia
TRANSCRIPT
QSR MEDIA DETPAK CONFERENCE
Reaching the digital consumer
JULIA ILLERA, SENIOR RESEARCH ANALYST
99%Australian population is covered by at least a 3G mobile network
75%of households in Australia owned a smartphone in 2015
96%of mobile phones sold in Australia in 2016 are expected to be smartphones
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United Kingdom
Australia USA Japan United Arab Emirates
China0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
Digital purchases per capita 2013-2015
2013 2014 2015
US$
Cur
ren
t Pri
ces
Australia has the second largest digital spend per capitaREACHING THE DIGITAL CONSUMER
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Consumer Foodservice
Retailing
Ticketed Attractions and Entertainment
Lodging
Transport
0% 10% 20% 30% 40% 50% 60% 70%
Growth of digital commerce by industry in Australia
2013-14 2014-15
Foodservice dominates the digital commerce landscapeREACHING THE DIGITAL CONSUMER
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Mobile overtakes PC as the preferred device for foodservice transactionsREACHING THE DIGITAL CONSUMER
Foodser...0.0
5.0
10.0
15.0
20.0
Forecast mobile-based purchases 2015-2020 CAGR
%
Mobile PC
2013 2014 20150
200
400
600
800
1,000
1,200
1,400
1,600
1,800
Retail value of digital purchases in foodservice in Australia by device
Mobile devices PC
Tot
al V
alue
RSP
| A
UD
mn
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Applications for a mobile-enabled environment are immenseREACHING THE DIGITAL CONSUMER
Boost revenues Enhance the customer
experience
Further brand proposition
