reach active consumers throughout western

2
Employment Effective April 1st, 2009 Nickel Publications Delivers Results! AREA OF DETAIL Southwest King Boundaries: NORTH: Spokane St./Elliot Bay EAST: W. Valley Hwy. SOUTH: King/Pierce County Line WEST: Puget Sound North Snohomish Boundaries: NORTH: Hwy. 532/Stanwood EAST: Darrington/Gold Bar SOUTH: Monroe/Hwy. 2 WEST: Camano Island/East Everett Sno-King Boundaries: NORTH: 164th St. SW EAST: Hwy. 9/Lake Washington SOUTH: Northgate/110th WEST: Puget Sound Eastside Boundaries: NORTH: Woodinville/Duvall EAST: Snoqualmie Pass SOUTH: Newcastle WEST: Lake Washington Pierce West Boundaries: NORTH: Olalla/Pierce-King County Line EAST: Canyon Rd./Fife SOUTH: Pierce-Thurston County Line WEST: Puget Sound/Olalla Peninsula/Kitsap Boundaries: NORTH: Strait of Juan de Fuca EAST: Puget Sound SOUTH: Allyn/Key Peninsula WEST: Pacific Ocean Whatcom/Skagit/Island Boundaries: NORTH: Canadian Border EAST: Mount Baker/Sumas SOUTH: Conway WEST: Puget Sound/Whidbey Isl. Pierce East Boundaries: NORTH: King-Pierce County Line EAST: Buckley SOUTH: Eatonville WEST: Canyon Rd./Fife Seattle & Ferries Boundaries: NORTH: Northgate/110th EAST: Lake Washington SOUTH: Spokane St./Elliot Bay WEST: Puget Sound Central Snohomish Boundaries: NORTH: W. Marine View Dr. EAST: Hwy. 9 SOUTH: 164th St. SW WEST: Puget Sound Thurston/Grays Harbor/Lewis/Mason Boundaries: NORTH: Pierce-Thurston County Line EAST: Morton SOUTH: Napavine WEST: Pacific Ocean Southeast King Boundaries: NORTH: Newcastle EAST: Enumclaw SOUTH: King-Pierce County Line WEST: W. Valley Hwy. Southwest Washington Boundaries: NORTH: Winlock EAST: Washougal SOUTH: Columbia River WEST: Longview West Metro Boundaries: NORTH: Astoria EAST: Willamette River SOUTH: McMinnville WEST: Oregon Coast Central Portland Boundaries: NORTH: Columbia River EAST: 122nd SOUTH: Johnson Creek Blvd. WEST: Willamette River East Metro Boundaries: NORTH: Columbia River EAST: The Dalles SOUTH: Canby WEST: Willamette River Mid Valley Boundaries: NORTH: Hubbard EAST: Detroit SOUTH: Sweet Home WEST: Oregon Coast LITTLE NICKEL NICKEL ADS LSK LNS LSN LES LPW LPK LWS LPE LSF LCS LTG LSE LSW LWM LCP LEM LMV Reach Active Consumers Throughout Western Washington & Oregon

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Boundaries: NORTH: Hubbard EAST: Detroit SOUTH: Sweet Home WEST: Oregon Coast Boundaries: NORTH: Winlock EAST: Washougal SOUTH: Columbia River WEST: Longview Boundaries: NORTH: Columbia River EAST: The Dalles SOUTH: Canby WEST: Willamette River Boundaries: NORTH: Astoria EAST: Willamette River SOUTH: McMinnville WEST: Oregon Coast Boundaries: NORTH: 164th St. SW EAST: Hwy. 9/Lake Washington SOUTH: Northgate/110th WEST: Puget Sound

TRANSCRIPT

AdvertisingRates 2009

Employment

Effective April 1st, 2009

Nickel Publications Delivers Results!

AREA OF DETAIL

Southwest KingBoundaries: NORTH: Spokane St./Elliot Bay EAST: W. Valley Hwy. SOUTH: King/Pierce County Line WEST: Puget Sound

North SnohomishBoundaries: NORTH: Hwy. 532/Stanwood EAST: Darrington/Gold BarSOUTH: Monroe/Hwy. 2 WEST: Camano Island/East Everett

Sno-KingBoundaries: NORTH: 164th St. SW EAST: Hwy. 9/Lake WashingtonSOUTH: Northgate/110th WEST: Puget Sound

EastsideBoundaries: NORTH: Woodinville/Duvall EAST: Snoqualmie PassSOUTH: Newcastle WEST: Lake Washington

Pierce WestBoundaries: NORTH: Olalla/Pierce-King County Line EAST: Canyon Rd./FifeSOUTH: Pierce-Thurston County Line WEST: Puget Sound/Olalla

Peninsula/KitsapBoundaries: NORTH: Strait of Juan de Fuca EAST: Puget SoundSOUTH: Allyn/Key Peninsula WEST: Pacific Ocean

Whatcom/Skagit/IslandBoundaries: NORTH: Canadian Border EAST: Mount Baker/SumasSOUTH: Conway WEST: Puget Sound/Whidbey Isl.

Pierce EastBoundaries: NORTH: King-Pierce County Line EAST: Buckley SOUTH: Eatonville WEST: Canyon Rd./Fife

Seattle & FerriesBoundaries:NORTH: Northgate/110th EAST: Lake WashingtonSOUTH: Spokane St./Elliot Bay WEST: Puget Sound

Central SnohomishBoundaries: NORTH: W. Marine View Dr. EAST: Hwy. 9 SOUTH: 164th St. SW WEST: Puget Sound

Thurston/Grays Harbor/Lewis/MasonBoundaries: NORTH: Pierce-Thurston County Line EAST: MortonSOUTH: Napavine WEST: Pacific Ocean

Southeast KingBoundaries: NORTH: Newcastle EAST: EnumclawSOUTH: King-Pierce County Line WEST: W. Valley Hwy.

Southwest WashingtonBoundaries:NORTH: Winlock EAST: WashougalSOUTH: Columbia River WEST: Longview

West MetroBoundaries:NORTH: Astoria EAST: Willamette RiverSOUTH: McMinnville WEST: Oregon Coast

Central PortlandBoundaries:NORTH: Columbia River EAST: 122ndSOUTH: Johnson Creek Blvd. WEST: Willamette River

East MetroBoundaries:NORTH: Columbia River EAST: The DallesSOUTH: Canby WEST: Willamette River

Mid ValleyBoundaries:NORTH: Hubbard EAST: DetroitSOUTH: Sweet Home WEST: Oregon Coast

LITTLE NICKEL

NICKEL ADS

LSK

LNS

LSN

LES

LPW

LPK

LWS

LPE

LSF

LCS

LTG

LSE

LSW

LWM

LCP

LEM

LMV

Reach Active Consumers Throughout Western Washington & Oregon

Let Us Help YOU Get

Results!

Job Seekers Are Little Nickel ReadersLittle Nickel reaches 594,000 readers each week.60.5% Little Nickel read employment classifieds regularly.40.5% visit web classified job sites reguralySource: Media Audit, Sept. – Oct. 2008

Job Seekers AreNickel Ad Readers273,625 people read Nickel Ads each week.65.5% Read Newspaper employment classified ads regularly.44.5% visit web classified job sites regurarly.Source: Media Audit, March – April, 2008

Nickel Publications wants to do more than just sell you advertising space.

We want to help you get results. This rate card will show you how to get the most advertising impact for your money.

Whether you want your ad full color, spot color or black and white, Nickel Publications has a plan for you. Advertising frequency is your surest route to success. It increases name recognition and makes potential employees aware of your company. Our specialized employment staff is ready to assist you in maximizing your advertising agreement.

Thank You for Your Business!

Everett9930 Evergreen Way #X105

Everett, WA 98204(425) 493-5100(800) 869-3884

Fax (425) 493-5079

Local Sales OfficesPortland

12151 NE HalseyPortland, OR 97220(503) 251-7569(866) 921-1005

Fax (503) 251-7572

OFFICE HOURS: M-F 8:00-5:00

Employment ClassifiedOpen Rate:First twenty (20) words $19.00 per zoneEach additional word $0.25 per zoneHeadline or border $2.00 per zone

Puget Sound Package:

(12 Little Nickel editions plus Internet at no extra cost)First twenty (20) words $90.00Each additional word $1.50

Oregon Package:(6 Nickel Ads editions, plus Internet at no extra cost)First twenty (20) words $59.00Each additional word $1.00

Regional Package:(12 Little Nickel editions, 6 Nickel Ads editions, plus Internet at no extra cost)First twenty (20) words $129.00Each additional word $2.50

Front-page Classified:$25 per zone for the first 20 words. $.50 per additional word per zone(No discount on additional zones. 28 lines maximum)

Internet Advertisingwww.littlenickel.com

Ask Your Sales Representative For Pricing

Color PricingSpot Color $.75 per inch/per zone Minimum $60Full Color $2.50 per inch/per zone Minimum $100

Mechanical Specifications1 Column Ad..........................................................1.078”2 Column Ad..........................................................2.236”3 Column Ad..........................................................3.394”4 Column Ad..........................................................4.552”5 Column Ad............................................................ 5.71”

6 Column Ad..........................................................6.868”7 Column Ad..........................................................8.026”8 Column Ad..........................................................9.194”9 Column Ad........................................................10.342”Full Page................................................. 10.342” x 16.5”

Notice to AdvertisersPublisher reserves the right to refuse any advertisement or to edit a portion of any

advertisement at any time to keep with the family nature of our publication. Publisher accepts advertising on the condition the advertiser agrees that at no time shall Publisher’s liability exceed the cost of the space involved and Publisher is not liable for incidental or consequential damages. Publisher accepts no responsibility for ad contents, or errors in spelling or grammar. Publisher is not liable for incidental or consequential damages as a result of omitted advertising.

Little Nickel Classifieds cannot guarantee specific page or location placement for an advertisement. Any error in your advertisement must be reported prior to the next week’s publication.

For the benefit of our readers and to ensure the best results for our advertisers, all advertising must be placed in the appropriate classification.

When credit is allowed, accounts are due and payable within 20 days of the closing monthly statement date. If the account becomes delinquent under the terms of this agreement, then the entire amount is immediately due and payable and failure to comply will be considered cause to cancel all advertising. There will be a $25 check return fee for any NSF checks. In the event action is instituted to collect outstanding balances, the advertiser agrees to pay attorney fees and court costs.

Effective April 1, 2009

DISPLAYOpen rate

COL IN. 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 ZONE 10 ZONE 11 ZONE2-132 21.25 32.50 48.75 65.00 68.75 82.50 96.25 100.00 112.50 125.00 137.50

4-time rate 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 ZONE 10 ZONE 11 ZONE2-5” 14.88 25.50 38.25 51.00 53.13 63.75 74.38 76.50 86.06 95.63 105.196-30” 14.70 25.20 37.80 50.40 52.50 63.00 73.50 75.60 85.05 94.50 103.9531-60” 14.53 24.90 37.35 49.80 51.88 62.25 72.63 74.70 84.04 93.38 102.7161-90” 14.35 24.60 36.90 49.20 51.25 61.50 71.75 73.80 83.03 92.25 101.4891-129” 14.18 24.30 36.45 48.60 50.63 60.75 70.88 72.90 82.01 91.13 100.24130+” 14.00 24.00 36.00 48.00 50.00 60.00 70.00 72.00 81.00 90.00 99.00

12-time rate 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 ZONE 10 ZONE 11 ZONE2-5” 13.81 23.38 35.06 46.75 47.81 57.38 66.94 68.00 76.50 85.00 93.506-30” 13.65 23.10 34.65 46.20 47.25 56.70 66.15 67.20 75.60 84.00 92.4031-60” 13.49 22.83 34.24 45.65 46.69 56.03 65.36 66.40 74.70 83.00 91.3061-90” 13.33 22.55 33.83 45.10 46.13 55.35 64.58 65.60 73.80 82.00 90.2091-129” 13.16 22.28 33.41 44.55 45.56 54.68 63.79 64.80 72.90 81.00 89.10130+” 13.00 22.00 33.00 44.00 45.00 54.00 63.00 64.00 72.00 80.00 88.00

26-time rate 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 ZONE 10 ZONE 11 ZONE2-5” 12.75 21.25 31.88 42.50 42.50 51.00 59.50 59.50 66.94 74.38 81.816-30” 12.60 21.00 31.50 42.00 42.00 50.40 58.80 58.80 66.15 73.50 80.8531-60” 12.45 20.75 31.13 41.50 41.50 49.80 58.10 58.10 65.36 72.63 79.8961-90” 12.30 20.50 30.75 41.00 41.00 49.20 57.40 57.40 64.58 71.75 78.9391-129” 12.15 20.25 30.38 40.50 40.50 48.60 56.70 56.70 63.79 70.88 77.96130+” 12.00 20.00 30.00 40.00 40.00 48.00 56.00 56.00 63.00 70.00 77.00

52-time rate 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 ZONE 10 ZONE 11 ZONE2-5” 11.69 19.13 28.69 38.25 37.19 44.63 52.06 51.00 57.38 63.75 70.136-30” 11.55 18.90 28.35 37.80 36.75 44.10 51.45 50.40 56.70 63.00 69.3031-60” 11.41 18.68 28.01 37.35 36.31 43.58 50.84 49.80 56.03 62.25 68.4861-90” 11.28 18.45 27.68 36.90 35.88 43.05 50.23 49.20 55.35 61.50 67.6591-129” 11.14 18.23 27.34 36.45 35.44 42.53 49.61 48.60 54.68 60.75 66.83130+” 11.00 18.00 27.00 36.00 35.00 42.00 49.00 48.00 54.00 60.00 66.00

THANK YOU FOR YOUR BUSINESS! THANK YOU FOR YOUR BUSINESS!

REGULAR CLASSIFIED DISPLAY*/PICTURE THIS**1” min CD, 2” minimum PicThis 1-time rate 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 ZONE 10 ZONE 11 ZONE1 x 25.00 34.64 48.43 62.22 73.89 85.56 97.23 108.90 120.57 132.24 143.91

4-time rate 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 ZONE 10 ZONE 11 ZONE4 x 16.71 27.53 38.40 49.17 57.76 66.36 74.95 83.54 92.14 100.73 109.32

12-time rate 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 ZONE 10 ZONE 11 ZONE12 x 11.67 22.28 32.89 43.50 51.98 60.47 68.96 77.45 85.93 94.42 102.91

52-time rate 1 ZONE 2 ZONE 3 ZONE 4 ZONE 5 ZONE 6 ZONE 7 ZONE 8 ZONE 9 ZONE 10 ZONE 11 ZONE52 x 11.14 21.12 31.09 41.06 49.17 57.29 65.41 73.52 81.64 89.75 97.87