The Member is Active NowRD 5340 Membership – Moving Beyond RINO’s & Red BadgersRev 3-21-2015

NET +78 Members

3,100

3,200

3,300

3,400

3,500

3,600

3,700 3,682

3,661

3,621

3,550

3,469

3,364

3,196

3,314

3,213

3,273

District 5340 Membership June 2005 thru May 31 2014

down 11% - 409 fewer Rotarians

51 of 71 clubs

downsized

15 clubs shrank between 2% and 15%10 clubs shrank between 15% and 30%

22 clubs shrank more than 30%and 4 of our clubs folded

The Challenge

We have a membership challenge

And membership is everyone’s job

Where do we start?

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Highlights of 2014-15 Presidential Citation Membership Criteria

Light Up Rotary Membership Criteria

Our club achieved a net gain of one member. (5 points)

Our club achieved a net gain of 1-4 percent. (10 points)

30 Pts

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Highlights of 2014-15 Presidential Citation Membership Criteria

Light Up Rotary Membership Criteria

Our club achieved a net gain of 5-10 percent. (15 points)

Our club achieved a net gain of more than 10 percent. (20 points)

30 Pts

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Highlights of 2014-15 Presidential Citation Membership Criteria

Light Up Rotary Membership Criteria

Our club president personally sponsored two new members. (5 points)

Submit and achieve membership development goals for 2014-15 on Rotary Club Central. (5 points)

30 Pts

Clubs must achieve 3 of the following 4 goals:

• Achieve a net gain in membership. Small clubs

(up to 49 members) must achieve a net gain of

at least one member; large clubs (50 or more

members) must achieve a net gain of at least

two members.

• Improve the member retention rate by at least

1 percent from last year.

Highlights of 2015-16 Presidential Citation Membership Criteria

Clubs must achieve 3 of 4 cont…:

• Achieve a net gain in female membership.

Small clubs (up to 49 members) must achieve

a net gain of at least one female member;

large clubs (50 or more members) must

achieve a net gain of at least two female

members.

• Increase new member sponsors by at least 1

percent from last year.

Highlights of 2015-16 Presidential Citation Membership Criteria

ASK & ‘The How’ Revealed

Two key questions:1.Why did you JOIN Rotary?

2.What is the main reason you STAY with Rotary?

Why Join?Impact my community 35.5%

Friends 30.0%

Networking 18.7%

Recognition 4.3%

Training 3.3%

Impact globally 8.2%

Why Stay?Impact my community 35.5% 36.1

%

Friends 30.0% 38.4%

Networking 18.7% 5.2%

Recognition 4.3% 2.3%

Training 3.3% 3.5%

Impact globally 8.2% 14.5%

Key Points

1. Local2. Friends3. Vocation4. Leaders

FromSiegel + Gale

Survey

Learning Objectives

What we can

do… Right Now!

Ponder This

Who Are Our

Customers

Members

What Our Customers Want

1. Local Impact2. Friends and Contacts3. Vocation - Value Me & My

Work4. Leaders to Work With

Ready

But First…Is our Club Actually READY for New Members?

The QuestionsIs our Club…

Attractive…Relevant…Engaging?

Attractive & Relevant Indicators

• Good Website, Facebook• Members feel Involved &

Committed• Get to meet & know local Leaders• Members & Guests Feel Welcome• Strong Camaraderie (and Fun)• Respects Members’ Work • Club is active... Is “doing” things.

And more...

AttractionHow Do

We Attract New

Members?

Appeal to

Them

Three Steps to Attraction

1. The Ask2. Website,

Facebook+3. The First

Impression

Initial Attraction – The “Ask”It’s a leadership organization… we’re made up of local business, professional and civic leaders.

We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.

Initial Attraction – The “Ask”It’s a leadership organization… we’re made up of local business, professional and civic leaders.

We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.

Initial Attraction – The “Ask”It’s a leadership organization… we’re made up of local business, professional and civic leaders.

We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.

Initial Attraction – The “Ask”It’s a leadership organization… we’re made up of local business, professional and civic leaders.

We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.

Customer Profiles

What About Other ProspectiveMembers?

What Works Better?• Rotary has 34,000 clubs

in 200 countries and regions.

• Rotary is in Albania to Zimbabwe

• Rotary is eradicating polio.

• Explore this site to learn more about Rotary International.

• We are local business, professional and civic leaders.

• We get to know one another.

• We get things done in this community.

• We have fun doing it.

What Works?

Build a Better Website

• Who are we?• What do we do?• What’s in it for

You?

What’s In It For Our Customers?

1. Local Impact2. Friends and Contacts3. Vocation - Value Me & My

Work4. Leaders to Work With

The First ImpressionWhat creates an impression?• _______________

• _______________• _______________

How Do We Treat Our Guests?Does Meeting Agenda Address The Guest Experience?

Tips

Involvement4 Hold ‘em Tips

Tip 1

INDUCTIONMake The Induction

PERSONAL

Tip 2

FRIENDS#1 Reason for

Staying

Tip 3

OPPORTUNITIES

To Do Something

Tip 4

Add SomeROTARY

KNOWLEDGE

Where to Find Information?

www.rotary5340.org

What You Can Do – Right Now!

1. List Members <24 months2. Schedule Work/Personal Talks3. Meet personally re Interests 4. Revise Meeting Agenda5. Start personalized Inductions6. Start New Member letters

Right Now Action!

Do it in the Next 30-Days!

1. All members develop the “Ask”2. Review & update Website 3. Assign Greeters/protocols:

All guests & visitors welcomed 4. All members begin knowing names/work of all others5. At least 5 work/personal talks by new

members & others

30 Day Actions

Do it in the Next 90-Days!

1. All members know names/work of all (at least new members) & continue

work/personal talks for all2. Guests/Visitors all feel welcome3. All members feel welcome & valued4. All members involved5. All members have an “Ask”

90 Day Actions

“In Rotary, we give of our resources—but more importantly, we give of ourselves. Because there is such a difference, between a handout, and an outstretched hand—especially when the outstretched hand, is warmed by a caring heart.”~ K.R. Ravindran, R.I. President 2015-16

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William (Bill) Angus Membership Chair RD5340 RotarianLegacy@gmail.com858.442.6447http://www.rotary5340.org/SitePage/membership-team-resources

MEMBER ATTRACTION & RETENTION