rcom, airtel & bsnl 28 04 2010
TRANSCRIPT
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A
Project Presentationon
COMPARATIVE ANALYSIS OF RCOMGSM
SERVICES WITHAIRTEL&BSNL
PRESENTED TO: PRESENTED BY:Mr. Dinesh Bhatnagar Harish Kumar
(Lecturar) MBA
2008-2010
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INTRODUCTION OF
INDUSTRY In 1880, two telephone companies approached the GOI to
establish telephone exchange in India. In 1975, DoT was responsible for telecom services in entirecountry as MTNL to run the telecom services of Delhi andMumbai.
GOI corporatised the operations wing of DoT on October
01,2000 and named it as BSNL. After it Reliance India Mobile, Tata Telecom, Vodafone, BPL,
Bharti & Idea etc., successfully entered the high potentialIndian telecom market.
The mobile services were commercially launched in August1995 in India.
In 2007 TRAIannounced regulation of interconnects userharges to resolve conflicts between cellular operators andfixed line operators.
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ABOUT THE COMPANY
Reliance Industries Established In 1962. Low initial investment.
Diversified business- petrochemicals, energy,
power, retail, textiles, infrastructure services,
capital markets, and logistics. Reliance Communication Established in 1999.
12 January 2009, Rcom launches GSM services indelhi
Customer base of over 50 million. Focus on Lowest cost to customers.
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Objectives of Study
Identify the service level of RCOM, AIRTEL & BSNL
To analyze the effectiveness of communication of RCOM,
AIRTEL & BSNL
To know the customers satisfied with these companiess
current Service/Supply?
To know the features of a mobile service which attracts a
customer most.
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PROBLEM IDENTIFICATION:
Research Design
Respondents
Sampling method: SimpalRandom Sampling
Sample Size:88 Outlets.
Data source:
Primary Data- Observation
Questionnaires Secondary Data-
Websites
Newspapers & Journals
Company website
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DATAANALYSIS
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DATA ANALYSIS-1
GRAPH 1: DO YOU PROVIDE MOBILE CONECTION?
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DATA ANALYSIS-2
GRAPH 2: WHICH MOBILE CONECTION YOU PROVIDE
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DATA ANALYSIS-3
GRAPH 3: HOW MUCH QUANTITY YOU SALE OF RCOM/
AIRTEL/ BSNL
CONECTION/ MONTH
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DATA ANALYSIS-4
GRAPH 4: VIEWS ABOUT PRESENT TARIFF
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DATA ANALYSIS-5
GRAPH 5: CUSTOMERS SATISFIED WITH THESECOMPANIESS CURRENT SERVICE/SUPPLY
(32)
(315)
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DATA ANALYSIS-6
GRAPH 6: DO YOU ALSO PROVIDE OTHER MOBILE
CONECTION(S)?
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DATA ANALYSIS-7
GRAPH 7: ARE ADVERTISING DETAILES ENOUGH?
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DATA ANALYSIS-8
GRAPH 8: FEATURES MOTIVATE YOU WHILE
SUBSCRIBING TO THESE COMPANIESS
SERVICE?
Voice
clarity
Quick
response
Coverage Accurate
billing
Price
RCOM 90.90% 100% 90.90% 96.59% 100%
AIRTEL 100% 100% 96.59% 96.59% 93.18%
BSNL 93.18% 73.86% 90.90% 81.82% 81.82%
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FACT & FINDINGS Customers are interested in Airtel they believe that Airtel
has got better network coverage compared to other
operates. Retailers say that Airtel has got good voice clarity. Reliance have no GSM network coverage at all places still
there is problem with GSM network as its market share.
Reliance have good features viz.- advertising, quickresponce, pricing & accurate billing etc. Present tariff plans are above than average. Customers satisfied with its current service/supply. BSNL is capture a lot of market because of its old image.
but it is unable to fully take advantage of its positionbecause of its bad service like connectivity -generally userface a problem
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SWOT ANALYSIS OF RCOM
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STRENG
TH RCOM is a rapidly growing communication company.
It has a competitive pricing policy.
RCOM has a corporate culture of mutual respect and is an
excellent service provider. RCOM maintains solid partnerships with its customers.
RCOM is first company who launched GSM with CDMA
service.
The good quality and brand image of RCOM is playing aimportant part in competition with other communication
companies.
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WEAKNESSES
Although it is investing too much in R&D but itsmarketing skills are below average.
Reliance have no GSM network coverage at all
places still there is problem with GSM network as
its market share. It has not got good voice clarity.
It is lag behinds in some tariff plans in comparison
to BSNL.
OPPORTUNIT
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OPPORTUNIT
IES
As the customer perceives that the company is goodso company should expand its area of operations.
Company can offer products plans at lower price.
Company has believed in Quality service. This policy
will attract more customers to prescribe its product.
The communication market growing opportunities is
very high rate.
RCOM can retain its customers by improving its
marketing skills.
THREAT
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THREAT
S
The biggest threat in this highly competitive market is fromcompetitors.
The pricing strategies of the competitors.
Higher price of STV plans and other plans in comparison tocompetitors.
Changing preferences of the customer using services.Competitor provide good scheme in comparison to thiscompany.
As the various alternatives are available in the market so the
customers can go for other service providing company also. Rising cost and competition.
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LIMITATION OF THE STUDY
The study which I did and while working with RCOM, is
limitedto Jaipur region only whereas the company is running
on the national level successfully.
The findings are based on the data collected from various
sources so any flaws in them will directly affect the results.
The time available for the project was only 15 Days whichrestricts to go in deep of each and every concept.
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SUGGESTIONS & RECOMMENDATIONS
Though RCOM has good market share , still it should
improve its network connectivity.
RCOM should decrease its charge & provide better special
offers as far as possible.
RCOM should improve its roaming services.
Company should encourage to solve the customer
complaint customer satisfaction should be the ultimate aim
of the organization so customer complaints should be
removed.
The companies should try to increase there capacity to solve
connectivity problem
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