Brand Awareness of a Logistics Service ProviderObjective- Brand Awareness and Customer Satisfaction Study of a Logistics Service Provider across its customer base in 2 largest ports in India. The client had entrusted us to understand the brand presence, brand perception and customer feedback on the range of logistics services provided by them in India.Methodology Face-to-Face In-depth InterviewsTarget Geography IndiaTarget Audiences- Manufacturing Companies, Exporters, Importers etc. Study Brief- Raygain had conducted 80 IDIs interviews with top and mid-level management persons of various manufacturing companies, exporters and importers in 16 cities. Each interview had taken around 20 minutes and had been conducted by our fieldwork team through Face-to-Face (FTF) Interviewing methodology. We had undertaken the complete fieldwork in around 12 days to gather all the data of the 16 cities from the customers across 16 cities in India.

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