TARGET AUDIENCEPeople who are capable to buy BMW

White Collar

150/families per day

HARI RAYA OPEN HOUSESALES EVEN

A CRM program for existing customers (BMW, MINI and BMW Motorrad)

To create a reason for existing customers to revisit Wearnes Autohaus

To introduce customer referral program and repurchase program

Date : TBATime: TBA

Venue: Wearnes Autohaus Desa Tebrau

A) SET UP OF EVENT ITEMS- ARABIAN CANOPY X 2 - PELANGI ARCH X 1

- COCKTAIL TABLE WITH WHITE COVER X 10

- BAR STOOL X 30

REQUIREMENT

EVENT OBJECTIIVE

- PA SYSTEM

- REGISTRATION COUNTER

- MODELS X 2

- COORDINATORS X 1

- PHOTOGRAPHER X 2 DAYS

C) PRINTING OF ANY COMMUNICATION MATERIALS

BANNER BANNER 12X4 X 2 PCS MAIN ENTRANCE BUNTING 20 PCS MAIN ROAD FROM KOTA TINGGI TO BANDARAYA SUBJECT TO AVAILABILITY

FACEBOOK

ADVERTISE THIS EVENT ON FACEBOOK OFFICAIL FACEBOOKS PAGE FAMILY EVENT MANAGEMENT FACEBOOKS PAGE POST IN EVERY CAR RELATED FORUM

NEWSPAPER

WEARNES AUTOHAUS IN CHARGE

D) OVERALL EVENT CONCEPT & DECORATIONS

THE MAIN COLOR OF EVENT CONCEPT ARE GREEN AND YELLOW

- BALLOON ARCH X 1

- BALLOON DECORATION

CATERING DECORATION

-SMALL BOOTHS WITH WHITE COVERS

- QUANTITY : 6 TO 8

BMW MOTORRAD

B) Guess Number of Balloons

Tied a bunch of balloons on BMW Motorrad and let participants guess how many balloons are there. Do not touch the balloons string.Participants who guess accurately get a gift/voucher.

A) Mini & Model Photography Competition

This competition held in first day.This competition open to public.Photo shooting Mini brand car with model. Competition start at 11am - 3pm.Winner will be judged based on Wearnes Autohauss management and facebooks voting.Results to be announced at 5pm. Photo will be verified and posted on Mini - Wearnes Autohaus page once participants done their shooting. Than participant need to share their photo to their facebook for voting.Voting only valid if their friends have liked Mini - Wearnes Auto-hauss facebook page.

Invite Miss Chinese Cosmos Southeast Asia 2012 - Miss Elecher to be our MINI Model

MINI BRAND

F) PROGRAM AND ACTIVITIES

C) Balloon Clown

D) Handmade Ketupat

On the spot teaching making ketupatEnjoy the moment making ketupat with familyBuild a good kinship between children & parents

Stickey with BMW & MINI logo10-12 grain of candy in a pack

E) Door Gift