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Titan Company brought about a paradigm shift in the Indian watch market when it introduced its

futuristic quartz technology, complemented by international styling. Titan Company is the fifth

largest integrated own brand watch manufacturer in the world. In addition to 'Titan' the watch

brand, Titan Company has also built 'Tanishq' the leading jewellery brand oer the past few

years. !oth these brands are among the most recognised and loed brands in India.

The success story began in "#$% with a joint enture between the Tata &roup and the Tamil adu

Industrial (eelopment Corporation. )resenting Titan quartz watches that sported an

international look, Titan Company transformed the Indian watch market. *fter +onata, a alue

brand of functionally styled watches at affordable prices, Titan Company reached out to the

youth segment with astrack, its third brand, trendy and chic. The company has sold "- million

watches world oer and manufactures oer "- million watches eery year.

/ith a license for premium fashion watches of global brands, Titan Company repeated its

pioneering act and brought international brands into the Indian market. Tommy 0ilfiger, C12,

Timberland 3 )olice as well as the +wiss made watch 4 5ylys owe their presence in the Indian

market to Titan Company.

6ntering the largely fragmented Indian jewellery market with no known brands in "##-,Titan Company launched Tanishq, India's most trusted and fastest growing jewellery brand. &old

)lus, the later addition, focuses on the preferences of semi7urban and rural India. Completing the

jewellery portfolio is 8oya, the latest retail chain in the lu9ury segment.

Titan Company has also made its foray into eyewear, offering a ariety of differentiated products

to the end consumer consisting of frames, lenses, contact lenses and accessories. rames are

aailable in both international brands :;eis, 6sprit, 0ugo !oss etc.< and in7house brands 4

Titan, 6ye= and (ash which is an offering for children. The company has leeraged its

manufacturing competencies and branched into precision engineering components 3 sub7

assemblies, machine building 3 automation solutions, tooling solutions and electronic sub7

assemblies. /ith oer """ retail stores across a carpet area of oer ".- million sq. ft.

Titan Company has India>s largest retail network spanning oer ?? towns. The company has


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oer % e9clusie @/orld of Titan' showrooms and oer "- astrack stores. It also has a large

network of oer A% after7sales7serice centres.

Titan Company is also the largest jewellery retailer in India with oer "B Tanishq boutiques and

? 8oya stores, oer &old )lus stores. It also sports oer Titan 6ye= stores. In addition the

company retails personal accessories such as bags, belts, wallets and most recently perfumes

under +kinn !rand.

!acked by oer A, employees, two e9clusie design studios for watches and jewellery, "

manufacturing units, and innumerable admirers> world oer, Titan Company continues to grow

and set new standards for innoation and quality. The organization is all geared to repeat the

Titan and Tanishq success story with each new offering.

Irreerent, bold and neer one to hold back. ;aunched in "##$, astrack became an independent

youth brand in ?-. It captured the attention of the Dhungry 4 for 4 the 4 newE youth with its

edgy and affordable range of watches and sunglasses. Come ?#, astrack stepped into the

world of new accessories with a range of bags, belts and wallets. /ith oer "- stores to cater to

a generation in flu9, astrack also established its authority on fashion with a blog that offers the

youth a peep at what irreerence in fashion truly means. In ?", astrack shifted gears yet again

to launch helmets. astrack has the unique disposition of doing things that not many brands in

the country can. /hether it is in the opening of a flagship store that will shock and awe, or a

brand oice that echoes the psyche of the youth, astrack will most certainly leae you guessing.

It's ?"%, and it doesn>t look like the ride is stopping anytime soon.

of Tata Industries with the Tamil adu Industrial (eelopment Corporation :TI(CF< in Gune of

"#$%. rom that point on, it has been full steam ahead lashback

Turning back the hands of time to pre7"#$s, Tata )ress conceied an idea to conquer the /atch

Industry. Initial negated pioneering efforts aside, perseerance won the day. Titan /atches

sprang into being with the signing of a joint enture.

First Milestone

Titan commenced production end 1986 and hit the market in March 1987 with its brand Titan. The


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analogue electronic Quart range met instant acclaim! appeasing a hungr" watch#star$ed consumer

market. This spurred encouragement and manu%acture e&tended to bracelets! cases! electronic

circuitr" and step motors.

Along the way

'panning ()#"ears o% growth! the Titan *atch +ro,ect became Titan *atches! Titan -ndustries and

ultimatel" Titan ompan" /imited. +roduction kept an impressi$e pace! topping the 1) million plus

mark per "ear. Three "ears down the trail produced a di$idend o% 1)0 toda"! (21(! sees a

declaration o% 17)03

4umerous technologies and sources came into pla" during this period. +rogress was swi%t! stead"

and stamped with characteristic Titan ompan" aplomb. This led to innumerable achie$ements and

accolades. 5udaciousl" challenging the 'wiss! Titan now is the worlds largest integrated own brand

manu%acturer o% watches. 5 ma,or brand pla"er! Titan stakes claim to 620 o% the organied watch

market! with o$er 1)2 million pieces sold across ( countries collecti$el".

-n successi$e e$ents the *orld o% Titan e&clusi$e showrooms mushroomed nation#wide! currentl"

totalling 67 plus. The main manu%acture %acilit" is situated at osur in Tamil 4adu with assembl"

units in ehradun! +antnagar and :oorkee and an electronic sub assembl" plant in ;oa in -ndia.

Titan ompan" notabl" le%t its %ootprint in


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atering primaril" to a countr" which $iews gold as a prime -4Cbaku! 5utomatic! T"coon! Eandhan! >ctane and the T'< series. The

Titan brand port%olio owns o$er 620 o% the domestic market share in the organied watch market.

Titan ompan"s pride possession! a world#class design studio %or watches and accessories! is the

place where some o% the most co$eted creations ha$e been conceptualied.
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/ ,eweller" studded with diamonds and precious! semi#

precious stones in $arious hues in 18 kt and a wide range o% plain gold ,eweller" in (( kt pure gold.

+latinum ,eweller" also %orms part o% the product range. ;old +lus retails plain gold ,eweller"o%%erings with designs speci%icall" created %or the semi urban and rural -ndian market and o%%ers

uniBue designs cra%ted with diamonds! 5merican diamonds and other precious stones. Ko"a o%%ers

premium studded ,eweller" catering to the needs o% the elite. The enchanting ,eweller" patterns

originate in the well#eBuipped e&clusi$e ,eweller" design studio o% Titan ompan".

Eye wear: Titan 1D221I(22D certi%ied. 5dditionall"! the unit

catering to the aerospace segment is 5' 9122E certi%ied and the unit catering to automoti$e

segment is T' 169D9 certi%ied. The unit has recentl" been selected %or the 4ational 5erospace and

e%ence ontractors 5ccreditation +rogramme %or its non destructi$e testing capabilities.

Cision MissionOur Vision:

*e create elevating experiences%or the people we touch andsignificantly ipact the worl!we

work in

Our Mission:

*e will do this through a pioneeringspirit and a caring" value#!riven culturethat
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%osters innovation! dri$esperforanceand ensures the highest glo$al stan!ar!sin e$er"thing

we do.

Our Values an! %tan!ar!s:

&otal custoer orientation

J ustomers take precedence o$er all else! alwa"s.

Eployee appreciation

J *e $alue and respect Titanians and endea$our to %ul%il their needs and aspirations.

Perforance culture an! teawor'

J 5t Titan ompan"! high per%ormance is a wa" o% li%e and is nurtured b" teamwork.

(reativity an! )nnovation

J ri$en b" inno$ation and creati$it"! we %ocus on smarter approaches and newer technologies.

Passion for excellence

J -n all our pursuits! we ceaselessl" stri$e %or e&cellence.

(orporate (iti*enship

J *e ensure that a part o% our resources is-4C


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Titan re,u$enates competence through training and personal de$elopment on one hand and lateral

mo$ements across %unctions and di$isions on the other! which translated into high engagement and

e&pose to new opportunities. ?or o$er two decades! our core $alues o% commitment to sa%et"! health

and en$ironment! high ethical standards and respect %or people has been the cornerstone o% our

identit".

+elationships are a sacre! $on! of trust for us

5t Titan ompan"! we ha$e built relationships and %orged lasting bonds with our customers!

emplo"ees! shareholders! network o% business associates! and suppliers.

*ith our %uturistic designs! we created a desire in the minds o% our customers and o%%ered them

accessories %or e$er" occasion. -n a small wa"! we ha$e been a part o% all their celebrations.

ustomer ?irst # an initiati$e dri$en b" the compan" is an embodiment o% the customer#%ocused

culture that we imbibed %rom the $er" beginning. *e continue to %oster greater customer

commitment b" making our product lines more comprehensi$e.

,rowth !epicts any ilestones

*e ha$e been able to remain the undisputed leaders in the market. Taking the prognosis o% brand

%atigue seriousl"! we rein$ented oursel$es with the impeccabl" st"led


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EaaarO to all the emplo"ees o% the ompan" to understand the happening in the other di$isions P

%unctions and to impro$e their process.

2.)nterweave:This is an initiati$e that pro$ides an opportunit" %or di%%erent businesses to present

and cross learn the inno$ati$e ideas that ha$e been implemented in other businesses across retail

and manu%acturing.

3.&ata )nnoverse:This is a web ( based social net working plat%orm! to enable emplo"ees o%

Titan ompan" as well as other Tata ompanies to pro$ide inno$ati$e ideas to challenges posted b"

'enior leaders.


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and the


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compan".

%uccessful (%+ prograes:

Titan ompan" has embarked on and completed se$eral communit" de$elopment programmes as

part o% its ': initiati$e. 5 %ew among these success%ul pro,ects areI

&itan %cholarship # a$e been awarded to students in harmapuri and rishnagiri districts GTamil

4aduH! based on academic per%ormance and socio#economic background %or o$er ))2 students %orm

the economicall" backward section. -n (21#1D! this programme has been e&tended to Fttarakhand.

&itan &ownship # 5 sustainable communit" in osur GTamil 4aduH! that pro$ides housing to 122

residents collaborating with 4;>s M5 and 5shra"a.

Eployent for !ifferently#a$le! # >$er 1(2 di%%erentl"#abled indi$iduals are emplo"ed at our

watch and ,eweller" plants at osur.

9arigar Par'(entres # 5 social entrepreneurship pro,ect which houses ,eweller" karigars in o$er 1D

parks P centres! wherein the compan" pro$ides the eBuipment! material and training and karigars

use their skill sets in producing ,eweller" o% the highest standards and design. The compan" ensures

the best working conditions and sa%et" practices are %ollowed in the manu%acturing process. The

arigar centres also pro$ide the karigars with boarding! lodging! recreation and g"mnasium %acilities.

urrentl" about 1D22 karigars ha$e bene%itted %rom this.

&itan %chool an! &itan Foun!ation for E!ucation #5 primar" english medium school upto class

@! a%%iliated with E'

&itan 9anya # E!ucating the ,irl (hil! # 5 pan#-ndia programme to empower the girl child b"

ensuring that she completes her primar" education upto class @. 5bout )222 girls ha$e bene%ited

%rom this programme.

Mea!ow Pro;ect Myra!a/ # an inclusi$e growth programme in collaboration with a local 4;>

ensured a collaborated e%%ort with sel%#help groups o% rural women to pro$ide gain%ul emplo"ment to

more than )12 rural women in and around osur! with our three manu%acturing plants GTamil 4aduH

+ecognition of (%+:

#5s an appreciation o% its signi%icant contribution to the communit" wel%are! Titan ompan" has

recei$ed the +resident o% -ndias 5ward %or emplo"ing the disabled. Titan ompan"! a signator" to

the ;lobal ompact! is a recipient o% the prestigious elen eller 5ward and the Mother Teresa5ward. The compan" has been ranked with the highest rating o% D in the arma"og ': :ating o%

-ndias Top )22 ompanies %rom (227 till (21(. The ratings o% (21 ha$e not been released.

>ther noteworth" awards %or ': includeI

# ;olden +eacock 5ward on


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:anked among the nations best corporate citiens! Titan ompan" is committed to take on the

social responsibilit" and %ul%ill it with dedication.

'enior Management

Mr. 1has'ar 1hat

Managing 8irector

Ehaskar Ehat assumed the position o% Managing irector o% Titan ompan" /imited on 1st 5pril

(22(.

e is a E.Tech GMechanical


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-nternational Eusiness i$ision managing both businesses watches and ,eweller" in o$er ()

countries.

urrentl"! :a$i is heading the %or the Telecom $ertical o% the


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:onnie is a E.om! //E %rom the Eomba" Fni$ersit". e is a sports and %itness enthusiast and

,oined Tata +ress in 1976. Ten "ears later with Titan -ndustries! :onnie as ;M ?inance was largel"

responsible %or setting up the ?inance epartment. -n (22) he headed the new business unit to

target "outh. Thus ?astrack came into e&istence.

Mr. %an!eep 9ulhalli

%enior Vice Presi!ent # +etail < Mar'eting" &anish=

'andeep is currentl" the 'enior Cice +resident o% :etail Marketing! TanishB. e is a E.'c.

hemistr" graduate %rom ?ergusson ollege! +une. e ,oined Titan ompan" /imited in 1988 as

5rea 'ales Manager and handled 'ales >perations in M+ and Cidharbha. /ater becoming 5rea

'ales Manager! *est Eengal 4orth %%icer o% the ompan".

Mr. A + +a;ara

6ea! -egal < (opany %ecretary

Mr. 5 : :a,aram! is 'ecretar" o% the ompan" and holds charge o% the legal %unction. 5 /aw

;raduate %rom Eangalore Fni$ersit"! Mr. :a,aram is a ?ellow Member o% The -nstitute o% ompan"

'ecretaries o% -ndia.

-n his pre$ious assignment with Eangalore -nternational 5irport /imited GE-5/H! he has worked as

ead # /egal and ompan" 'ecretar" %or %our "ears. +rior to E-5/ he has worked with Aet 5irwa"s

G-ndiaH /td and E+/ /imited. e has o$er 2 "ears o% e&perience in the %ields o% orporate /aws!

'ecurities /aws! ?s! M5! /itigation matters and /egal ocumentation.

EF'-4


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*atches and 5ccessories

Aeweller"


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The *atch +roducts i$ision is where the Titan stor" began. Toda"! this di$ision has placed

Titan ompan" among the worlds largest retail networks and earned the compan" the place o% %i%th

largest integrated watch manu%acturer in the world. *ith o$er D222 emplo"ees spread o$er

business units in Eangalore! -ndia! a manu%acturing unit at osur and assembl" plants located in

the north o% -ndia! the di$ision continues to add world#class brands to the compan"s port%olio.

Outstan!ing $ran!s

>ur customers ha$e been at the core o% this growth and the di$ision o%%ers a slew o% products that

cater to their inherent needs. 'ome o% the most notable brands in the di$isions port%olio areI

&itan E!ge the worlds slimmest watch Gat .D)mmH that epitomies the philosoph" less is more.

&itan +aga5 %eminine and opulent accessor" %or toda"s a%%luent woman

>e$ula*atches cra%ted with solid 18k;>/ and precious stones

%onata -ndias largest selling watch brand to suit the common mans wallet

?ylys5 'wiss#made! impeccabl" designed watch %or the connoisseur and new age achie$er

Fastrac' *atches created to accessorise the trend" "outh o% toda"

The watch di$ision also boasts o% collections such as 5utomatic! eritage! 4ebula! >rion! :aga!

Koop and series like 5$iator! >ctane and **?.

The brand Titan en,o"s a 620 market share in the organised watch market in -ndia.

+etail The watches accessories di$ision also markets some well#known international brands such

as Tomm" il%iger! Timberland! +olice and ?F under a licensed agreement! gi$ing the new

generation o% customers an access to premium brands with their well#eBuipped retail chain.

The di$ision has sold o$er a million watches through the uniBue retail %ormat o% *orld o% Titan #

where both in#house brands licensed brands are o%%ered # and through a $ast network o% dealers

and li%est"le stores in -ndia and in o$er 2 countries worldwide. The di$ision o%%ers a%ter#sales ser$ice

network that has been considered a benchmarked operation in the industr".

The di$ision constantl" endea$ours to understand and predict the customers needs and stri$es to

launch newer and trendier products regularl".

6elios -ndias multi#brand watch retailer o%%ers an unmatched range o% the latest designs across 2

international brands in addition to in#house brands. These stores are speciall" designed %or the well#

tra$elled connoisseur with a discerning taste in watches and a brand conscious outlook.

'pread o$er a spacious area o% (6)2 sB %t! the high#end multi#brand watch store houses more than

((22 watches and o$er ) premium international watch brands including Cersace! 'eiko! Mo$ado!
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ugo Eoss! itien! ?ossil! Titan! @"l"s! 4R! :oberto a$alli! :! '+>:TR

*:5+! >C5/! :F4!

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