ratecard 2016 q4 - mag advertising · direct marketing cpm est. desktop imp.* est. mobile imp. *...
TRANSCRIPT
Ratecard digitale2018 Q3
TABLE OF CONTENTS
1. What’s new ? p. 3
2. Display offer p. 4
3. Contextual packages p. 12
4. Native advertising p. 13
5. Targeting options p. 13
6. Direct marketing p. 15
7. InFlow formats p. 15
8. Sales conditions p. 16
9. Available formats p. 17
10.Contacts p. 18
2
WHAT’S NEW ?
3
Desktop and mobile inventory unification
Unless you target a specific device, your campaign will run on
desktop as well as on mobile websites and apps. Minimum 2
formats will therefore be required for every campaign.
Formats matching
Desktop websites Mobile websites
Leaderboard, Large Leaderboard, Skyscraper Mobile banner
Medium Rectangle, Halfpage, Tv Spot, Billboard, Sticky, Large Rectangle
Mobile medium rectangle
Take Over Mobile 2 ads (banner + medium rectangle)
DESKTOP & MOBILE UNIFICATION
NEW INFLOW FORMATS p. 15
OUR WEBSITES ARE GDPR READY !
Web: 28.000 u.b./day Net reach/month
67.500 p.v./day 221.084 real users
32.180 visits/day
137.868 u.b./week Available language : French
470.428 p.v./week
225.466 visits/week
Source : CIM Internet Traffic M arch 2018-April 2018 + CIM Internet Audience M arch 2018- April 2018 all platforms
CinéTéléRevue.beLeader in TV guides
CPM
off
er
4
Traf
fic &
aud
ienc
e
40%
69%
62%
41%
60%
PRA
25-54 y.o.
59%
CPP
offe
r Period (days) Format Est. Imp. Est. SOV Value
Leaderboard 128.000 € 2.000
Medium rectangle or Halfpage 67.000 € 1.300
Channel Format Value
Leaderboard € 20
Medium rectangle or Halfpage € 25
Leaderboard € 25
Medium rectangle or Halfpage € 30
TV program Leaderboard € 25
Leaderboard € 25
Medium rectangle or Halfpage € 30
Available formats :
St andard : leaderboard (728*90) or large leaderboard (840*150) + mobile banner (320*50 or 320*100)
P rem ium : halfpage (300*600) or tv spot leaderboard (840*250) or billboard (970*250) + mobile medium rectangle (300*250)
Channel Standard
EPG (Electronic Program Guide) € 25
Available formats :
St andard : mobile banner (320*50)
Homepage
Series
130.000
1.534.000
33.000
ROS
Imp./month
ROS2.200.000
1.155.000
Imp./month
1.290.000
25%7
143.000
10.000
Web: 33.000 u.b./day Net reach/month
44.500 p.v./day 288.340 real users
30.400 visits/day
Available language : French
Source : CIM Internet Traffic M arch 2018-April 2018 + CIM Internet Audience M arch 2018- April 2018 all platforms
5
Soirmag.lesoir.beInfotainment leader website
CPM
off
erTr
affic
& a
udie
nce
31%
64%
36%
53%
69%
SG 1-4
35-54 y.o.
47%
CPP
offe
r Period (days) Est. Imp. Est. SOV Standard Premium Exclusive
ROS 7 70.000 25% € 1.100 € 1.400 € 2.200
Channel Standard Premium Exclusive
ROS € 20 € 25 € 40
Available formats :
St andard : leaderboard (728*90) or large leaderboard (840*150)+ mobile banner (320*50 or 320*100)
P rem ium : halfpage (300*600) or tv spot leaderboard (840*250) or billboard (970*250) or sticky (120*600) + mobile medium rectangle (300*250)
Ex c lusive : take-over (see tech. spec.) + mobile 2 ads
Imp./month
1.206.000
Web: 6.300 u.b./day Net reach/month
22.700 p.v./day 61.200 real users
7.100 visits/day
Available language : French
Source : CIM Internet Traffic M arch 2018-April 2018 + CIM Internet Audience M arch 2018- April 2018 all platforms
6
Moustique.beSociety news, current trends, lifestyle, culture & TV
CPM
off
erTr
affic
& a
udie
nce
62%
66%57%
67%
52%
PRA
34%
SG 1-4
35+ y.o.
48%
CPP
offe
r Period (days) Est. Imp.* SOV Standard Premium Exclusive
ROS 7 46.000 100% € 700 € 900 € 1.500
*desktop and mobile inventory unification only with mobile medium rectangle
Channel Standard Premium Exclusive
ROS € 20 € 25 € 40
*desktop and mobile inventory unification only with mobile medium rectangle
Available formats :
St andard : leaderboard (728*90) or large leaderboard (840*150) or skyscraper (120*600 or 160*600)
P rem ium : halfpage (300*600) or tv spot leaderboard (840*250) or billboard (970*250) + mobile medium rectangle (300*250)
Ex c lusive : take-over (see tech. spec.) + mobile medium rectangle (300*250)
Imp./month*
199.000
Web: 3.950 u.b./day Net reach/month
11.000 p.v./day 37.000 real users
4.470 visits/day
Available language : French
Source : CIM Internet Traffic M arch 2018-April 2018 + CIM Internet Audience M arch 2018- April 2018 all platforms
7
Télépro.beThe practical TV guide
CPM
off
erTr
affic
& a
udie
nce
61%
76%
69%
49%
39%
PRA
45+ y.o.
51%
CPP
offe
r
Period (days) Est. Imp. Est. SOV Standard Premium Exclusive
ROS 7 61.000 25% € 1.000 € 1.200 € 2.000
Channel Standard Premium Exclusive
ROS € 20 € 25 € 40
Available formats :
St an d ard : leaderboard (728*90) or large leaderboard (840*150) or skyscraper (160*600) + mobile banner (320*50 or 320*100)
P rem ium : halfpage (300*600) or tv spot leaderboard (840*250) + mobile medium rectangle (300*250)
Ex c lusive : take-over (see tech. spec.) + mobile medium rectangle (300*250)
Imp./month
1.050.000
Primo.euEntertainment, TV & BV
CPM
off
er
8
Traf
fic &
aud
ienc
eCP
P of
fer Period (days) Est. Im p.* Est. SO V Standard Prem ium
ROS 7 62.000 100% € 990 € 1.240
*no desktop and mobile inventory unification
Channel Standard Prem ium
ROS € 20 € 25
*no desktop and mobile inventory unification
Available formats :
Standard : leaderboard (728*90), large leaderboard (840*150), medium rectangle (300*250)
Premium : tv spot leaderboard (840*250), billboard (970*250)
Im p./m onth*
266.000
Web: 810 u.b./day Net reach/month
2.470 p.v./day 19.200 real users
900 visits/day
Available language : Dutch
Source : CIM Internet Traffic M arch 2018-April 2018 + CIM Internet Audience M arch 2018- April 2018 all platforms
Web: 3.390 u.b./day Net reach/month
7.300 p.v./day 44.000 real users
3.670 visits/day
Available language : Dutch
Source : CIM Internet Traffic M arch 2018-April 2018 + CIM Internet Audience M arch 2018- April 2018 all platforms
EOSwetenschap.euAccessible scientific news
CPM
off
erTr
affic
& a
udie
nce
60%
44%
47%
53%
40%
SG 1-2
18-44 y.o.
50%
9
CPP
offe
r Period (days) Est. Imp.* Est. SOV Standard Premium
ROS 30 40.000 20% € 800 € 960
*no desktop and mobile inventory unification
Channel Standard Premium
ROS € 25 € 30
*no desktop and mobile inventory unification
Available formats :
St andard : leaderboard (728*90), large leaderboard (840*150)
P rem ium : halfpage (300*600), tv spot leaderboard (840*250), billboard (970*250)
Imp./month*
200.000
TopSanté.comA focus on women’s Beauty, Health & well-being
CPM
off
er
10
Available language : French
CPP
offe
r Period (days) Est. Imp. Est. SOV Standard Premium
ROS 30 74.000 25% € 1.480 € 1.780
*no desktop and mobile inventory unification
Channel Standard Premium
ROS € 25 € 30
Medicine
Services
Beauty
Healthy food
Diet
*no desktop and mobile inventory unification
Available formats :
St andard : leaderboard (728*90), XL leaderboard (1170*90)
P rem ium : halfpage (300*600), footer expand (1000*40 - 1000*500), billboard (1170*250), sidekick (300*250 - 850*700), filmstrip (300*500 - 300*3000), push down (1170*90 - 1170*415), take-over (on demand)
Nat ive ad vert ising availab le on dem and
17.000
20.300
€ 30 € 35
Imp./month
296.000
120.000
27.000
13.400
Touring.beCar & Tourism
CPM
off
er
11
Motoren & ToerismeDeMotorSite.be
The motorcycle website
CPM
off
er
Available language : Dutch
Available language : French - Dutch
CPP
offe
r
Channel Standard
ROS € 25
Available formats :
Standard : leaderboard (728*90) or medium rectangle (300*250) + mobile banner (300*100)
Im p./m onth
95.000
Period (days) Est. Imp. Est. SOV Standard
Articles 30 50.000 25% € 1.000
*no desktop and mobile inventory unification
Channel Standard
Articles € 25
*no desktop and mobile inventory unification
Available formats :
St and ard : medium rectangle (300*250), skyscraper (160*600)
Imp./month
200.000
12
Contextual packages
PEOPLE & TV SOUTHCinéTéléRevue, Télépro
Available language : French
days Est. Imp.* SOV Price standard premium
value € 3.600 € 4.500
rate € 2.700 € 3.400
*desktop and mobile inventory unification only with mobile medium rectangle
Available formats :
St an d ard : leaderboard (728*90) or large leaderboard (840*150)
P rem iu m : tv spot leaderboard (840*250) or billboard (970*250) + mobile medium rectangle (300*250)
NEWS MAG SOUTHSoirmag, Moustique
Available language : French
days Est. Imp. SOV Price standard premium
value € 3.600 € 4.500
rate € 2.700 € 3.400
Available formats :
St an d ard : leaderboard (728*90) or large leaderboard (840*150) or medium rectangle (300*250) + mobile banner (320*50 or 320*100)
P rem iu m : halfpage (300*600) or tv spot leaderboard (840*250) + mobile medium rectangle (300*250)
AUTOMOTIVE & TOURISMDeMotorSite, Touring
Available languages : French - Dutch
days Est. Imp. SOV Price standard
value € 600
rate € 400
Available formats :
St an d ard : medium rectangle (300*250)
Automotive 7 22.000 33%
TV Mag 7 179.000 33%
News Mag 7 181.000 33%
13
Native advertising
hosted on
Targeting options
available on
on demand
3€ CPM per segment
maximum 2 cumulative segments
or
PARTNER ZONE
set up &
maintenancearticles branded page in feed
format - 1 article
value € 2.500 € 410
format - 3 articles
value € 2.500 € 1.230
format - 5 articles
value € 2.500 € 2.050
*exempt from agency fee
3.000 signs/article
EXTRAS
2 w
ee
ks
€ 7.500
newsletter
long read
7.500
1 m
on
th
€ 15.000 10.000
2 m
on
ths
rate
recommendation
€ 25.000 20.000
media value
€ 10.410
€ 18.730
€ 29.550
€ 8.475
€ 10.400
€ 20.000
content integration* promo amplify*minimum guaranteed pageviews
on demand
more content
more clicks
tailormade solutions
€ 630/article
€ 0,70/click
on demand
€ 500
Targeting Conditions
TIME + 25%
WEATHER + 25%
DEVICE + 10%
SPECIFIC CONTENT + 25%
LANGUAGE + 25%
LOCATION + 25%
PROVIDER + 25%
BEHAVIORAL + 25%
DATA (per segment) + 3€ CPM
Targeting options
14
15
InFlow formats
Inflow Parallax formatDesktop + Mobile
Inflow Landscape formatDesktop + Mobile
Inflow Vertical formatSmartphone only
Inflow Square formatSmartphone only
Direct marketing
CPM Est. Desktop Imp.* Est. Mobile Imp. * Total Est. Imp./month
Soirmag.be € 18 228.000 856.000 1.084.000
CinéTéléRevue.be € 18 39.000 169.000 208.000
*capping of 1 imps/day
Thematic newsletters
Title Period (days) Frequency Language Subscribers Format Rate
Ciné Télé Revue 7 twice a week (contest, news, program) FR 56.000 728x90 / 300x150 / 620x150 / 300x300 € 1.310
Moustique 7 once a week FR 46.847 600x150 / 300x250 € 1.180
Télépro 7 twice a week FR 19.255 728x90 / 300x250 € 480
Primo 7 once a week NL 17.500 728x90 / 300x250 € 350
EOS 7 once a week NL 18.150 600x500 / 1456x180 € 450
Touring 30 once a month FR / NL 350.000 item in newsletter € 8.750
De MotorSite 7 once a week NL 23.100 200x300 / 400x120 € 580
Dedicated newsletters
Title Period (days) Frequency Language Subscribers Format Rate
7 once a week dedicated newsletter € 2.125*
7 once a week co-branded email (contest) € 1.417*
Télépro 7 twice a week FR 43.050 advertorial € 2.150
Touring 30 once a month FR / NL 350.000 dedicated newsletter on demand
Moustique 7 once a week FR 22.124 dedicated newsletter € 2.525
De MotorSite 7 once a week NL 23.100 dedicated newsletter € 1.500
*+ € 250 T.F. (if production)
Ciné Télé Revue 14.166FR
16
NEW CLIENT -5% on the first campaign
LOYALTY -5% on the second order within 2 months for the same advertiser
GOVERNMENT -30% can not be combined with other discounts
NON PROFIT ORGANIZATION -30% can not be combined with other discounts
CHARITY ORGANIZATION -50% can not be combined with other discounts
2 ADS -20% on the CPM price
3 ADS -40% on the CPM price
CO-BRANDING +15% applicable on every additional brand name used in the creatives
SECTORIAL EXCLUSIVITY +50%
TAILORMADE CAPPING +100% capping 1
+75% capping 2
+50% capping 3
+25% capping 4
p any complaint must be submitted within 2 months of the end of the campaign
Sales conditions
17
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