rapport supref benchmarking 2016

All Detailed Metrics

Highlight Company

Supref

Dec 4, 2015 - Jan 2, 2016

Market Landscape

quelques concurrents directs de Supref.fr

Cross-Channel Detailed Metrics

As of Jan 2, 2016

Social Audience

Social Audience

The total number of followers across all tracked social channels.

Jan 2, 2016 vs. Dec 3, 2015

Social Audience, % Change

Social Audience

The total number of followers across all tracked social channels.

Dec 4, 2015 - Jan 2, 2016

Social Activity

Social Activity

The total number of posts across all tracked social channels.

Dec 4, 2015 - Jan 2, 2016

Social Engagement

Social Engagement

The total number of engagement actions across all tracked social channels.

Dec 4, 2015 - Jan 2, 2016

Average Engagement Rate per Post

Average Engagement Rate per Post

The average number of interactions per post, per follower, on all posts published during the selected time

period, across all social channels, expressed as a percentage. This value is weighted by the relative audience sizes for each company.

Dec 4, 2015 - Jan 2, 2016

Social Applause Engagement

Social Applause Engagement

The applause engagement across all tracked social channels including Twitter Likes, Facebook Likes, Google Plus +1s (on posts), YouTube Likes, Instagram Likes, and Pinterest Likes.

Dec 4, 2015 - Jan 2, 2016

Social Conversation Engagement

Social Conversation Engagement

The conversation engagement across tracked social channels including post comments on Facebook, Google+, YouTube, Instagram, and Pinterest. Note that this does not include Twitter Replies.

Dec 4, 2015 - Jan 2, 2016

Social Amplification Engagement

Social Amplification Engagement

The amplification engagement across tracked social channels including Retweets, Facebook Post Shares, Google+ Post Shares, and Pinterest Repins.

Twitter Detailed Metrics

As of Jan 2, 2016

Twitter Followers

Twitter Followers

The number of people following this company on Twitter.

Jan 2, 2016 vs. Dec 3, 2015

Twitter Followers, % Change

Twitter Followers

The number of people following this company on Twitter.

Dec 4, 2015 - Jan 2, 2016

Average of All Tweets per Day

Average of All Tweets per Day

The average number of tweets (of all types) by this company per day during the selected time period.

Dec 4, 2015 - Jan 2, 2016

All Tweets, by Day

All Tweets

The number of tweets (of all types) by this company during the selected time period.

Dec 4, 2015 - Jan 2, 2016

Tweet Engagement Rate, by Day

Tweet Engagement Rate

The total number of interactions (retweets and favorites), per follower, on tweets published during the selected period, expressed as a percentage.

Dec 4, 2015 - Jan 2, 2016

Average Engagement Rate per Tweet

Average Engagement Rate per Tweet

The average number of interactions (retweets and favorites) per post, per follower, on all tweets published during the selected time period, expressed as a percentage.

Dec 4, 2015 - Jan 2, 2016

Tweet Engagement Total

Tweet Engagement Total

The total number of interactions (retweets and favorites) on tweets that this company published during the selected time period.

Dec 4, 2015 - Jan 2, 2016

Average Engagement Total per Tweet


The average number of interactions (retweets and favorites) of this company's tweets that were published during the selected time period.

Dec 4, 2015 - Jan 2, 2016

All Tweets vs.

All Tweets

The number of tweets (of all types) by this company during the selected time period.


The average number of interactions (retweets and favorites) of this company's tweets that were published during the selected time period.


As of Jan 2, 2016 (Slide 1 of 2)

Twitter Bio

Twitter Bio

The overview provided by this company on Twitter.


Twitter Bio

Twitter Bio

The overview provided by this company on Twitter.

Facebook Detailed Metrics

As of Jan 2, 2016

Facebook Page Likes

Facebook Page Likes

The number of people that have Liked this company on Facebook.

Jan 2, 2016 vs. Dec 3, 2015

Facebook Page Likes, % Change

Facebook Page Likes

The number of people that have Liked this company on Facebook.

Dec 4, 2015 - Jan 2, 2016

Average Facebook Posts per Day

Average Facebook Posts per Day

The average number of posts per day on this company's Facebook page during the selected time period.

Dec 4, 2015 - Jan 2, 2016

Facebook Posts, by Day

Facebook Posts

The total number of posts on this company's Facebook page during the selected time period.

Dec 4, 2015 - Jan 2, 2016

Facebook Post Engagement Rate, by Day

Facebook Post Engagement Rate

The total number of interactions (likes, comments, and shares), per follower, on posts published during the selected period, expressed as a percentage.

Dec 4, 2015 - Jan 2, 2016

Facebook Average Engagement Rate per Post

Facebook Average Engagement Rate per Post

The average number of interactions (likes, comments, and shares) per post, per follower, on all posts published during the selected time period, expressed as a percentage.

Dec 4, 2015 - Jan 2, 2016

Facebook Post Engagement Total

Facebook Post Engagement Total

The total number of interactions (likes, comments, and shares) of posts published on this company's Facebook page during the selected time period.

Dec 4, 2015 - Jan 2, 2016

Facebook Average Engagement Total per Post


The average number of interactions (likes, comments, and shares) of posts published on this company's Facebook page during the selected time period.

Dec 4, 2015 - Jan 2, 2016

Facebook Posts vs.

Facebook Posts

The total number of posts on this company's Facebook page during the selected time period.


The average number of interactions (likes, comments, and shares) of posts published on this company's Facebook page during the selected time period.



Facebook Description


The About text provided by this company on Facebook.




The About text provided by this company on Facebook.

Google+ Detailed Metrics

As of Jan 2, 2016

Google+ Followers

Google+ Followers

The number of people who are following this company on Google+.

Jan 2, 2016 vs. Dec 3, 2015

Google+ Followers, % Change

Google+ Followers

The number of people who are following this company on Google+.

Dec 4, 2015 - Jan 2, 2016

Average Google+ Posts per Day

Average Google+ Posts per Day

The average number of posts per day on this company's Google+ page during the selected time period.

Dec 4, 2015 - Jan 2, 2016

Google+ Posts, by Day

Google+ Posts

The number of posts on this company's Google+ page during the selected time period.

Dec 4, 2015 - Jan 2, 2016

Google+ Posts Engagement Rate, by Day

Google+ Posts Engagement Rate

The total number of interactions (plus ones, comments, and reshares), per follower, on posts published during the selected period, expressed as a percentage.

Dec 4, 2015 - Jan 2, 2016

Google+ Average Engagement Rate per Post

Google+ Average Engagement Rate per Post

The average number of interactions (plus ones, comments, and reshares) per post, per follower, on all posts published during the selected time period, expressed as a percentage.

Dec 4, 2015 - Jan 2, 2016

Google+ Posts Engagement Total

Google+ Posts Engagement Total

The total number of plus ones, comments, and reshares of posts published on this company's Google+ page during the selected time period.

Dec 4, 2015 - Jan 2, 2016

Google+ Average Engagement Total per Post


The average number of interactions (+1s, comments, and reshares) of posts published on this company's Google+ page during the selected time period.

Dec 4, 2015 - Jan 2, 2016

Google+ Posts vs.

Google+ Posts

The number of posts on this company's Google+ page during the selected time period.


The average number of interactions (+1s, comments, and reshares) of posts published on this company's Google+ page during the selected time period.


As of Jan 2, 2016

Google+ Tagline

Google+ Tagline

The overview provided by this company on Google+.

YouTube Detailed Metrics

As of Jan 2, 2016

YouTube Subscribers

YouTube Subscribers

The number of people subscribing to this company on YouTube.

Jan 2, 2016 vs. Dec 3, 2015

YouTube Subscribers, % Change

YouTube Subscribers

The number of people subscribing to this company on YouTube.

Dec 4, 2015 - Jan 2, 2016

Average YouTube Posts per Day

Average YouTube Posts per Day

The average total number of posts published per day on this company's YouTube channel during the selected time period.

Dec 4, 2015 - Jan 2, 2016

YouTube Posts, by Day

YouTube Posts

The total number of posts on this company's YouTube channel during the selected time period.

As of Jan 2, 2016

YouTube Lifetime Views


The total number of views for this company on YouTube.

Dec 4, 2015 - Jan 2, 2016

YouTube Lifetime Views, by Day


The total number of views for this company on YouTube.

Dec 4, 2015 - Jan 2, 2016

YouTube Posts Engagement Rate, by Day

YouTube Posts Engagement Rate

The total number of interactions (likes, dislikes, and comments), per follower, on videos published during the selected period, expressed as a percentage.

Dec 4, 2015 - Jan 2, 2016

YouTube Average Engagement Rate per Post

YouTube Average Engagement Rate per Post

The average number of interactions (likes, dislikes, and comments) per post, per follower, on all videos published during the selected time period, expressed as a percentage.

Dec 4, 2015 - Jan 2, 2016

YouTube Posts Engagement Total

YouTube Posts Engagement Total

The total number of likes, dislikes, and comments of videos published on this company's YouTube channel during the selected time period.

Dec 4, 2015 - Jan 2, 2016

YouTube Average Engagement Total per Post


The average number of interactions (likes, dislikes, and comments) of videos published on this company's YouTube channel during the selected time period.

Dec 4, 2015 - Jan 2, 2016

YouTube Posts vs.

YouTube Posts

The total number of posts on this company's YouTube channel during the selected time period.


The average number of interactions (likes, dislikes, and comments) of videos published on this company's YouTube channel during the selected time period.


As of Jan 2, 2016

YouTube Description

YouTube Description

The description text provided by this company on YouTube.

Instagram Detailed Metrics

As of Jan 2, 2016

Instagram Followed By


The number of people following this company on Instagram.

Jan 2, 2016 vs. Dec 3, 2015

Instagram Followed By, % Change


The number of people following this company on Instagram.

Dec 4, 2015 - Jan 2, 2016

Average Instagram Posts per Day

Average Instagram Posts per Day

The average total number of posts published per day on this company's Instagram during the selected time period.

Dec 4, 2015 - Jan 2, 2016

Instagram Posts, by Day

Instagram Posts

The total number of posts on this company's Instagram during the selected time period.

Dec 4, 2015 - Jan 2, 2016

Instagram Posts Engagement Rate, by Day

Instagram Posts Engagement Rate

The total number of interactions (likes and comments), per follower, on posts published during the selected period, expressed as a percentage.

Dec 4, 2015 - Jan 2, 2016

Instagram Average Engagement Rate per Post

Instagram Average Engagement Rate per Post

The average number of interactions (likes and comments) per post, per follower, on all posts published during the selected time period, expressed as a percentage.

Dec 4, 2015 - Jan 2, 2016

Instagram Posts Engagement Total

Instagram Posts Engagement Total

The total number of likes and comments of posts published on this company's Instagram during the selected time period.

Dec 4, 2015 - Jan 2, 2016

Instagram Average Engagement Total per Post


The average number of interactions (likes and comments) of posts published on this company's Instagram during the selected time period.

Dec 4, 2015 - Jan 2, 2016

Instagram Posts vs.

Instagram Posts

The total number of posts on this company's Instagram during the selected time period.


The average number of interactions (likes and comments) of posts published on this company's Instagram during the selected time period.


As of Jan 2, 2016

Instagram Bio

Instagram Bio

The Bio provided by this company on Instagram.

SEO Detailed Metrics

As of Jan 2, 2016

Moz Domain Authority


Moz's best prediction about how a website will perform in search engine rankings (source:Moz).

Dec 4, 2015 - Jan 2, 2016

Moz Domain Authority, by Week



As of Jan 2, 2016

Moz External Links

Moz External Links

Hyperlinks that point at any domain other than the domain where the link exists. (source:Moz).

Dec 4, 2015 - Jan 2, 2016

Moz External Links, by Week

Moz External Links


As of Jan 2, 2016




Moz External Links


vs. Moz External Links

Dec 4, 2015 - Jan 2, 2016

SEMrush Rank, by Week

SEMrush Rank

SEMrush's estimate of your popularity ranking based on your estimated organic search traffic from top 20

search results. SEMrush Rank is ordered from most popular to least, so domains with lower ranks are more popular.

Dec 4, 2015 - Jan 2, 2016

Organic Keyword Count (Approx.), by Week

Organic Keyword Count (Approx.)

SEMrush's estimate of the number of words for which you rank in the top 20 results.

Dec 4, 2015 - Jan 2, 2016

Monthly Organic Traffic (Approx.), by Week

Monthly Organic Traffic (Approx.)

SEMrush's estimate of your monthly organic search visits.

SEM Detailed Metrics

As of Jan 2, 2016

Adwords Keyword Count (Approx.)

Adwords Keyword Count (Approx.)

SEMrush's estimate of the number of keywords for which advertising occurs.

As of Jan 2, 2016

Monthly Adwords Traffic (Approx.)

Monthly Adwords Traffic (Approx.)

SEMrush's estimate of the monthly paid site visitors.

Dec 4, 2015 - Jan 2, 2016

Monthly Adwords Spend (Approx.)

Monthly Adwords Spend (Approx.)

SEMrush's estimate of the monthly adwords spend (in USD).

rapport supref benchmarking 2016

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