randel maestre - integrating voice and video in uc environment - interop mumbai 2009
DESCRIPTION
A recent survey of top CIOs worldwide indicated that Unified Communications is one of their top priorities. Ensuring a rich audio and visual environment will enhance enterprise-wide communications while creating a corporate culture of collaboration. The result -- Improved employee productivity, faster decision-making and a high-performance workplace. But, implementing a true Unified Communications platform, including the integration of voice and video, can be challenging. What are the major issues and concerns facing the UC market today? What are the requirements for an integrated voice/video UC platform? What is the future vision of UC in the Enterprise? This informative, interactive session will provide multiple perspectives – UC vendor, audio/video conferencing provider, end user – on the need for voice and video in a UC environment.TRANSCRIPT
Overcoming the Challenges of Integrating Voice and Video in a
Unified Communications Environment
Randel Maestre
Global Director, Enterprise Solutions
08 October 2009
MUMBAI
2
Agenda
Session Objectives
Role of Voice and Video in Unified Communications
Overcoming UC Integration Challenges
• Voice/Video Vendor Perspective
• UC Vendor Perspective
• End User/CIO Perspective
Conclusion
3
Session Objectives
Unified Communications (UC) is emerging as a strategic tool for competitive advantage
• Video and Voice capabilities are becoming mainstream components within UC
• Today, there is still no standardized “platform” in creating Unified Communications environments
What should IT organizations consider as they integrate
Video and Voice into their UC environments?
4
Unified Communications Environment
Unified
Communications:Tightly integrates communications
applications
Instant Message
Documents & Files
Presence & Status
Web/Data Conferencing
Team Workspaces
Voice
Messaging (voice mail, email, fax)
Mobility
Audio Conferencing
Calendaring
Video/Telepresence
Integrated Workflow
Applications
New Dynamics ���� HD & Telepresence; Desktop; Inter-company
5
UC Vision - Seamless Communication Across Media
From an IM session…
…to a voice session…
…to a video session
All using presence-enabled clients, directories,
and same unified communications infrastructure
6
Seamless Communication Starts with Presence
7
Voice Communications in a UC Environment
Desktop2
Conference1
3 Mobility
8
PBX Industry Transformation
• Initial PBX deployments
• Own my own equipment
• Basic telephony functionality
70s 2000 2010
• Best-in-class devices, call control, applications,
delivery models = customer choice
• Open standards adoption = rapid development
• Enabling Unified Communications
Open StandardsWave
80s 90s
AnalogWave
DigitalWave • Digital quality
• Higher density = more cost effective
• Applications / call center growth
ConvergenceWave
• Common IP infrastructures
• Standards formation
• Multi-site cost savings
9
Video Conferencing in a UC Environment
Personal Room Immersive
Execu
tive
En
try
Interoperability is Key
10
Transforming Video Conferencing
Individuals, teams,
thousands
Any Audience
Real-time,streamed,
archived
Any Time
Office, remote,
mobile
Any Place
PC, phone, personal /
group video system
Any Device
11
Evolving Characteristics of Video
Traditional VideoConferencing
Difficult for user Easy & intuitive
Reasonable quality High Definition
Primarily room Room, desktop & mobile
Telecom-oriented IT integrated
Scheduling Calendaring & spontaneous
Limited scale Very large scale
Difficult to manage Common provisioning & management
Proprietary Open, standards-based
Video Today
12
Voice/Video Vendor Wish List for UC*
Increased Inter-company UC Adoption
Telco Peering for Maintaining
Video/Voice QoS
Smart Presence Management
* From CIO 100 Symposium 2009
13
Voice and Video in a UC Environment
14
Moving Unified Communications to the Cloud
IP Network ServicesQuality of ServiceAvailability
Cloud ServicesRecordingMultipoint BridgingIM and PresenceDirectory Services
AccessAuthenticationEase of Use
Over Time, the “Cloud” will play a much more prevalent
role for non-premise based UC deployments
UC Services
Standard Hardware
15
UC Vendor Wish List for Unified Communications*
Ease of Use and Management
CEVA (Content-Enabled
Verticalized Applications) also known as CEPB
(Communications-Enabled Business Processes)
Deployment Flexibility
Seamless Integration
* From CIO 100 Symposium 2009
16
Workflow Example: Technical Support Process
TRADITIONAL MULTI-TIER SUPPORT CALL PROCESS
UC-ENABLED PROCESS
17
End User/CIO Wish List for Unified Communications*
Standardization of UI for UC Components
Simplified Device Addressing and Increased Inter-Company UC Adoption
Simplify Network Monitoring End-to-End for Quality of Experience for UC
Telco Peering for Maintaining Video/Voice
QoS Cross Connects
UC Vendor Offerings that Integrate Well
(Standards-based), and Allow You to Choose the Best-of-Breed Solutions and
not Worry about Inter-operation
* From CIO 100 Symposium 2009
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Conclusion
There are challenges to implementing voice and video in a UC environment
Overcoming these challenges will enable highly
collaborative organizations
Integration and standardization will be the key to
successful UC deployments
Thank you