Overcoming the Challenges of Integrating Voice and Video in a
Unified Communications Environment
Randel Maestre
Global Director, Enterprise Solutions
08 October 2009
MUMBAI
2
Agenda
Session Objectives
Role of Voice and Video in Unified Communications
Overcoming UC Integration Challenges
• Voice/Video Vendor Perspective
• UC Vendor Perspective
• End User/CIO Perspective
Conclusion
3
Session Objectives
Unified Communications (UC) is emerging as a strategic tool for competitive advantage
• Video and Voice capabilities are becoming mainstream components within UC
• Today, there is still no standardized “platform” in creating Unified Communications environments
What should IT organizations consider as they integrate
Video and Voice into their UC environments?
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Unified Communications Environment
Unified
Communications:Tightly integrates communications
applications
Instant Message
Documents & Files
Presence & Status
Web/Data Conferencing
Team Workspaces
Voice
Messaging (voice mail, email, fax)
Mobility
Audio Conferencing
Calendaring
Video/Telepresence
Integrated Workflow
Applications
New Dynamics ���� HD & Telepresence; Desktop; Inter-company
5
UC Vision - Seamless Communication Across Media
From an IM session…
…to a voice session…
…to a video session
All using presence-enabled clients, directories,
and same unified communications infrastructure
6
Seamless Communication Starts with Presence
7
Voice Communications in a UC Environment
Desktop2
Conference1
3 Mobility
8
PBX Industry Transformation
• Initial PBX deployments
• Own my own equipment
• Basic telephony functionality
70s 2000 2010
• Best-in-class devices, call control, applications,
delivery models = customer choice
• Open standards adoption = rapid development
• Enabling Unified Communications
Open StandardsWave
80s 90s
AnalogWave
DigitalWave • Digital quality
• Higher density = more cost effective
• Applications / call center growth
ConvergenceWave
• Common IP infrastructures
• Standards formation
• Multi-site cost savings
9
Video Conferencing in a UC Environment
Personal Room Immersive
Execu
tive
En
try
Interoperability is Key
10
Transforming Video Conferencing
Individuals, teams,
thousands
Any Audience
Real-time,streamed,
archived
Any Time
Office, remote,
mobile
Any Place
PC, phone, personal /
group video system
Any Device
11
Evolving Characteristics of Video
Traditional VideoConferencing
Difficult for user Easy & intuitive
Reasonable quality High Definition
Primarily room Room, desktop & mobile
Telecom-oriented IT integrated
Scheduling Calendaring & spontaneous
Limited scale Very large scale
Difficult to manage Common provisioning & management
Proprietary Open, standards-based
Video Today
12
Voice/Video Vendor Wish List for UC*
Increased Inter-company UC Adoption
Telco Peering for Maintaining
Video/Voice QoS
Smart Presence Management
* From CIO 100 Symposium 2009
13
Voice and Video in a UC Environment
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Moving Unified Communications to the Cloud
IP Network ServicesQuality of ServiceAvailability
Cloud ServicesRecordingMultipoint BridgingIM and PresenceDirectory Services
AccessAuthenticationEase of Use
Over Time, the “Cloud” will play a much more prevalent
role for non-premise based UC deployments
UC Services
Standard Hardware
15
UC Vendor Wish List for Unified Communications*
Ease of Use and Management
CEVA (Content-Enabled
Verticalized Applications) also known as CEPB
(Communications-Enabled Business Processes)
Deployment Flexibility
Seamless Integration
* From CIO 100 Symposium 2009
16
Workflow Example: Technical Support Process
TRADITIONAL MULTI-TIER SUPPORT CALL PROCESS
UC-ENABLED PROCESS
17
End User/CIO Wish List for Unified Communications*
Standardization of UI for UC Components
Simplified Device Addressing and Increased Inter-Company UC Adoption
Simplify Network Monitoring End-to-End for Quality of Experience for UC
Telco Peering for Maintaining Video/Voice
QoS Cross Connects
UC Vendor Offerings that Integrate Well
(Standards-based), and Allow You to Choose the Best-of-Breed Solutions and
not Worry about Inter-operation
* From CIO 100 Symposium 2009
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Conclusion
There are challenges to implementing voice and video in a UC environment
Overcoming these challenges will enable highly
collaborative organizations
Integration and standardization will be the key to
successful UC deployments
Thank you
