ramya sybu

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Sri Ramajayam

SHANMUGHAARTS, SCIENCE, TECHNOLOGY & RESEARCH ACADEMY

SASTRA UNIVERSITY

SCHOOL OF MA NAGEMENT

Thanjavur - 613 401.

RULES & REGULATIONS

1. DURATION OF THE PROGRAMMEThe postgraduate Programme leading to the degree of Master of Business

Administration will extend over a period of four semesters (2 academic years); each semester

will have a duration of 75 working days.

2. ELIGIBILITY FOR ADMISSION2.1 Candidates for admission to the M.B.A. Programme should have passed any degree,

of any university recognized by U.G.C. or an examination accepted by SASTRA asequivalent thereto.

2.2 SASTRA will prescribe, from time to time, other eligibility conditions regarding the

minimum marks secured in the qualifying examinations, permitted number of attempts for

obtaining the degree, qualifying performance in entrance tests, physical fitness, etc.

2.3 The sponsored candidates should satisfy the conditions regarding sponsorship that

may be prescribed by SASTRA from time to time.

3. PROGRAMME STRUCTUREThe M.B.A. Programme has a curriculum, with syllabus consisting of

(a) Core courses, which give a broad base in the main field of study in the academic

programme concerned.

(b) Elective courses chosen by the students in consultation with the faculty adviser

(c) Project work where special emphasis is laid on the application of knowledge to real-

time problems.

(d) The programme will also include seminars and practical training, as prescribed by the

Board of Studies in the curriculum & syllabi and approved by the Academic Council.

4. THE CREDIT SYSTEM4.1 Each course has a certain number of credits assigned to it, depending upon its

importance and the contact periods in a week.

4.2 A letter grade, corresponding to the marks secured by the student, is awarded for each

course for which a student has registered. On obtaining a pass grade, the student accumulates

the course credits as earned credits. The number of credits that the student has earned and theweighted grade point average measure a students progress. This letter grading system will be

followed at all levels of evaluation, namely class participation, assignments, midterm,

critiques, case presentation etc.

5. COMPLETION OF M.B.A.PROGRAMMEME5.1 A student earns credits by passing courses every semester. A student, who has

registered for the M.B.A. Programme, has to acquire 117 credits to be eligible for the award

of the degree.


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5.2 The courses will be offered in a semester pattern. For each course that the student

undergoes during a semester, there will be a continuous assessment, The weightages to be

given to each activity such as case presentation, class participation, seminars, mid-term and

End term examination are as follows:

Class Participation - 20%

Case Presentation - 5%

Mid-Term Examinations (2) - 25% End term Examination - 50%

5.3 The Students shall undertake case writing work after the second semester

examinations, during summer vacation and submit the case let at the beginning of 3rd

semester.

5.4 Students shall undertake the project work in the fourth semester. The project title

chosen by the student should be approved by the guide and the Dean. The completed project

report will be presented for evaluation before the commencement of fourth semester

examinations.

5.5 A student should complete the M.B.A. Programme within a period of 4 years from the

date of admission

6. ACADEMIC SCHEDULE OF M.B.A. PROGRAMME6.1 The academic calendar for the M.B.A. Programme of SASTRA is given below.

Semester working days - 75 days

Continuous Internal Assessment - 2 Mid-Term Tests - 9 days

Study Holidays - 6 days

End Semester examination - 7 days

7. REQUIREMENTS FOR SUCCESSFUL COMPLETION OF A COURSE &EARNING CREDIT

7.1 Students must attend every lecture, seminar and practical classes. However, in order

to provide for illness and such other contingencies, a minimum attendance percentage has

been prescribed for each course. Percentage of attendance of a student in a course will be the

number of classes attended in that course divided by the number of the classes actually

conducted from the date of his admission and multiplied by 100. A student can appear in the

semester examination for a particular course only when he has put in a minimum attendance

of 75% in that course.

7.2 A student who has not satisfied the minimum attendance requirement of 75% will not

be allowed to appear for the semester examination in that course. In such a case the student

will have to repeat the course in the corresponding semester during the next year, thereby

losing one year.

7.3 A student should appear for the semester examinations in all the regular Courses

(pertaining to that semester) in which he has satisfied the attendance requirements.

7.4 A candidate is considered to have passed a course if he secures a minimum grade Din that course. Though there is no minimum marks for internal component, studentsshall secureminimum of 50% in the end semester examinations and the student will bedeclared to have been passed if they secure minimum of 50 marks taking in to accountboth internal and end semester examination. A candidate who does not pass a courseduring a semester will have to reappear for the semester examination for that course

whenever offered next and secure the minimum passing mark in the examination and also a

minimum passing grade D taking into account all other internal assessment grades along with

semester examination marks.


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7.5 For the project work, the scheme of evaluation will be based on the report

presentation & viva-voce.

8. EVALUATION OF ACADEMIC PERFORMANCE &PROMOTION

8.1 Course-wise grades are awarded to the students by adopting the following scheme,

based on the weights already discussed in 5.2.

Range, PercentageLetterGrade

GradePoint

Description ofPerformance

90% and above S 10 Exemplary

85% and above but below 90% A+ 9 Outstanding

80% and above but below 85% A 8 Excellent

70% and above but below 80% B 7 Very Good

60% and above but below 70% C 6 Good

50% and above but below 60% D 5 Pass

Less than 50% F 2 Fail

Absent for Final Exam E 1 Exposure

Lack of Attendance R 0 Incomplete

8.2 Grade Point Average (GPA) & Cumulative Grade Point Average are calculated as

follows:

9. CLASSIFICATION OF RESULTSAt the end of the Programme, the final results will be classified as follows:

CGPA QUALITATIVE CLASSIFICATION(1) 7.5 & above First Class with Distinction

(without any history of arrears)

(2) 6.0 & above First Class

(Cleared all papers within 2 years)

(3) 5.0 & above, but below 6.0 Second Class

10. SAVING CLAUSE / AUTHORITYThe Board of Management of SASTRA reserves its right to alter or amend or repeal

or annul any or all the rules & regulations.

(Number of Credits x Grade Points)

GPA =

( (Number of credits)


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I Semester

S.No

Course Code Course Name L T P C

1 MMBA101R06 Fundamentals of Management 4 - - 4

2 MMBA102R06 Managerial Economics I 4 - - 4

3 MMBA103R06 Financial Accounting for Managers 4 2 - 6

4 MMBA104R06 Statistics for Business Research 4 2 - 6

5 MMBA105R06 Business Communication 4 - - 4

6 MMBA106R07 Business Computing 1 - 2 2

Total Credits 26

II Semester

S.No

Course Code Course Name L T P C

1 MMBA201R07 Operations Management 4 1 - 5

2 MMBA202R05 Marketing Management 5 - - 5

3 MMBA203R06 Financial Management 4 1 - 5

4 MMBA204R06 Human Resource Management 5 - - 5

5 MMBA205R07 Managerial Economics II 3 - - 3

6 MMBA206R07 Management Accounting 2 1 - 3

Total Credits 26


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MMBA101R06 FUNDAMENTALS OF MANAGEMENT

Credits: 4

Objectives: To provide knowledge to students on basic Management concepts and functions.

Unit - I: Introduction to Management

Historical perspectives of Management Principles; The changing paradigm of Management -

Functional Management ,Management levels Key Managerial Roles Management Skills,

Values, Vision and Mission of Organizations; Cultural Issues of Management; Corporate

Social Responsibility. Models of Management Systems Approach, Behavioral Approach

and Integrated perspective Globalization and Management, Current Management Issuesincluding Japanese Management Practices

Unit -II: Planning and Decision Making

Organizational Planning: Nature and Structure of Planning, Phases in Planning,

Characteristics of a Healthy Plan. Planning Tools and Techniques: Techniques ofForecasting, Planning Premises, Concepts of MIS, MBO,MBE,MBWA, SWOT analysis,

Managerial Decision making - Features, Types and Process of Decision Making, Rationality

in Decision making Strategies: levels ,types, outsourcing and strategic alliances.

Unit - III: Organizing and CoordinatingFundamentals of Organizing, Designing Organizational Structure to achieve strategic goals;

Coordination, Factors affecting structure, Departmentation Span of Control-flat and tall

organizational structures - Centralization Decentralization Delegation of

Authority.Managing Change and Innovation :An overview ofChange , Development andInnovation through OD-role of ERP in organizational issues

Unit -IV: DirectingElements of Directing and Supervision, Distinction between Directing and

Supervision.Communication and Interpersonal Skills ,An overview ofMotivating and

Rewarding Employees

Unit -V: ControllingConcept of Control: Principles, Objectives of Organization Control. Controlling techniques:

Budgetary Control System and Non-Budgetary Control techniques Features of a good

Control System in Global Organizations , Management Control Systems.

(Appropriate cases will be discussed under each topic)


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Suggested Readings:

1. Stephen Robbins, David De Cenzo, Mary Coulter.,Fundamentals of Management,

Global Edition, 8/e ,Pearson Education , 2012

2. James A. F. Stoner,R. Edward Freeman,Daniel R. Gilbert,Management, Pearson

Education ,6/e,2007.

3. Joseph L Massie ,Essentials of management, 4/e, Prentice Hall of India New Delhi,

2003

4. Ricky W. Griffin ,Fundamentals of Management ,South-Western College Pub,2011


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MMBA102R06 MANAGERIAL ECONOMICS I

Credits: 4

Objectives: To provide a strong foundation in micro-economic theory for key business &

managerial decision making for firms

Unit IManagerial economics-meaning-scope-circular flow of income-nature of economic problems

and decision making- concepts in managerial economics: opportunity costs, total, average

and marginal costs and revenues-reasons behind the existence of firms-role of profit in the

economic system-role of managerial economist.

Unit II

Demand: Concept, Law of Demand, Types, Law of Diminishing Marginal Utility, Elasticity

of Demand, Demand forecasting methods. Supply: Law of Supply, Elasticity of Supply,

Market Equilibrium - Consumer Behavior: Concept, Theory and Consumer Equilibrium-

managerial applications for new product launch, entering new markets etc.

Unit III

Production function-factors of production-factor payments-Theory of Production,: Cobb-

Douglas production function, relationship among total, average and marginal product

functions, optimal employment of a factor of production,-production with two variable inputs

- Isoquants and iso-cost curves-optimal employment of two factors of production-Economies

of scale and economies of scope-measurement-managerial applications for deciding plant

capacity, cost of production etc.

Unit IVMarket structure- total and average cost curves in the long term and short run-relationship

between average and marginal cost curves -price and output determination under perfect,

monopolistic, monopoly and oligopoly market conditions-long term and short term-efficiency

of monopoly markets-regulation of monopolies-managerial applications in price fixation,

price leadership, cartels etc.

Unit V

Pricing methods-cost-oriented pricing-competition oriented pricing-administered pricing and

dual pricing-price discrimination-pricing of multiple products-fully distributed and

incremental cost pricing-Ramsey pricing-transfer pricing-meaning and importance-

international transfer pricing-managerial applications in price discrimination, application of

marginal costing etc.

Suggested readings:

1. Dwivedi D.N, Microeconomics theory and applications,Pearson Education, 20032. Trivedi, M, Managerial Economics: Theory & Applications, McGraw hill, 20023. Maddala, G., Microeconomics, 2004, McGraw hill, 2007,4. Suma Damodaran, Managerial Economics, Oxford University Press, 2010


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MBA103R06 FINANCIAL ACCOUNTING FOR MANAGERS

Credits: 6

Objectives: To provide insight view of accounting information from a managerial

perspective and gain familiarity in the process of capturing, recording and communicating

accounting information.

Unit I: Introduction to Accounting and Business:

Organizations - types - business stakeholders - role of accounting in business; Generally

Accepted Accounting Principles Accounting Standards - Concepts and Conventions;

Business transactions and accounting equation Golden Rules of Book keeping capital and

revenue expenditure; Accounting Cycle - Financial statements (Balance Sheet, Profit & Loss,

Cash Flow) uses of financial statements analysis. Analyzing Transactions: Accounting

documents/vouchers, books of accounts financial statement links - Accounting information

flow from vouchers to financial statement - Need and usefulness of ledger; Preparation of

Trial balance Steps and controls in preparation of financial statements including bank

reconciliation. Preparation of Financial Statements from Trial Balance. Preparation ofFinancial Statements Using the worksheet.

Unit II: Source and Application side of Balance Sheet

Share holders funds: Share capital Reserves and surplus Money received against share

warrants. Share application money pending allotment Non Current Liabilities: Long

term borrowings, deferred tax liabilities (net), Other Long term liabilities, Long term

provisions Current Liabilities: Short term borrowings, Trade payables, other current

liabilities, Short term provisions.

Non Current Assets: Fixed assets, tangible assets, intangible assets, capital WIP, intangible

assets under development, Non-current investments, Deferred tax assets (net), Long termloans and advances, Other non-current assets Current Assets: Current investments,

Inventories, Trade receivables, Cash and cash equivalents, Short term loans and advances,

Other current assets.

Unit III: Understanding Financial Statements:

Understanding Balance Sheet: The meaning of Balance Sheet of Companies (Revised Sch.

VI) The contents of Balance Sheet of companies, Banks and Insurance companies.

Understanding Income statement: The meaning of Income Statement The contents of

Income Statement of companies, Banks and Insurance companies. Understanding Cash Flow

Statement: The content of Cash Flow statement of Companies (AS 3), banks and insurance

companies.


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Unit IV: Interpretation of Financial Statements

Inter-firm and Intra-firm comparison - Comparative Income statements, Common size

Balance Sheet, Trend analysis - Interpreting the financial statement of Companies, Insurance

companies and Banks using ratio analysis.

Unit V: Recent Developments in Accounting and Auditing

Finalization of Accounts Audit of Companies, Banks and Insurance Companies Internal

Controls and Audit Audit under computerized environment Accounting packages and

ERP - Indian Accounting Standards Introduction - need; IFRS Introduction need and

Content; XBRL Introduction Advantages of XBRL Reporting/Filing

Suggested Readings:

1. Dr. Ashok Sehgal, Dr. Deepak Sehgal, Accounting for Management, TaxmannPublications (P) Ltd., 2012

2. T. P. Ghosh, Financial Accounting for Managers, Taxmann Publications (P) Ltd.,4th edition, 2012.3. Paresh Shah, Basic Financial Accounting for Management, Oxford University

Press, 2012.

4. R. Narayanaswamy, Financial Accounting A Managerial Perspective, PHILearning Private Limited, 2012

5. Subhash Sharma & Vithal M P, Financial accounting for Management Text andcases, Macmillan India Ltd, 2008.

6. S. K. Bhattacharyya, John Dearden, Accounting for Management Text & Cases,Vikas Publishing House Pvt. Ltd., 2012.

7.

Companies Act - Schedule VI


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MMBA104R06 STATISTICAL METHODS FOR BUSINESS RESEARCH

Credits: 6Objectives: This course is an in-depth introduction into basic statistical concepts and toolsneeded for making informed decisions in the modern-day business research. Emphasis will

be on the application of statistical techniques to managerial decision making and research

reporting using statisticalpackages and spread sheet application.Unit IAn overview of business research:Introduction to Research process: Significance of research- Types of research: Qualitative

and quantitative approaches, Research design: identifying a research problem, Review of

literature, Questionnaire construction, scaling techniques, sampling techniques, determination

of sample size, sources and collection of data.Evaluation of questionnaire data using

statistical packages.

Unit IIAnalysis of data:Tabulation of data, Graphical and diagrammatical presentation of data, Measures of central

tendency- Arithmetic Mean, Median, Mode, Measures of Dispersion: Variance, Standard

deviation, Co-efficient of variation, Skewness and kurtosis.Computation of DescriptiveStatistics using statistical packages and spread sheet applications.Unit IIIHypothesis Testing:Concept and Definitions Probability Samples and Non-Probability Samples.Introduction to

Hypothesis Testing, Procedure of testing hypothesis, Type I and Type II Errors. Z-Test, t-

test, F-test, Chi-Square test; Analysis of Variance One-Way and Two-way

classification.Computation and interpretation of Z-Test, t-test, F-test, Chi-Square and

ANOVA results using statistical packages and spread sheet applications.

Unit - IV:Correlation and Regression Analysis:Correlation Significance, Types of correlation, analysis and interpretation. Regression

models: Simple linear regression equation. Assumptions of regression and correlation, co-

efficient of determination (R2) and correlation (r).Computation and interpretation of

Correlation and Regressionfor real business data using statistical package.

Unit V: Time series and Report writing:Time series analysis: Concept, Additive and Multiplicative models, Components of time

series, Trend analysis: Least Square method - Linear and Non- Linear equations, Applications

in business decision-making. Reporting: Types of research reports and proposals physical

structure of reports.Application of trend analysis to actual business data using statistical

package.

Suggested Readings:1. Levin, R.I and Rubin, D.S, Statistics for Management, 7/e, Pearson Education, 2009.2. Glyn Davis and BrankoPecar, Business statistics using Excel, 1/e, Oxford Universitypress, 2010.3. John W. Creswell, Educational Research: Planning, Conducting, and Evaluating

Quantitative and Qualitative Research (4th Edition), Merrill Prentice Hall, 2012.

4. J.K.Sharma,BusinessStatistics,Pearson Education,20045. Beri, Business Statistics, 3/e, Tata McGraw-Hill Education, 2010.6. Srivatsava TN, ShailajaRego, Statistics for Management, Tata McGraw Hill, 2008.


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MMBA105R06 BUSINESS COMMUNICATIONCredits: 4

Objective: To Provide Inputs Necessary To Appreciate The Difference Between Business And

Communicative English And The Need For Unique Management Communication

Unit I: Listening & Speaking Skills

Listening Types Of Listening, Barriers To Listening, Active And Passive Listening,Characteristics Of A Good Listener, Listening & Note-Taking

Speaking Introduction To Phonetics Dyadic Communication (Face To Face Conversation

& Telephonic Conversation)-Stress And Intonation - Presentation Skills (Dos And Donts)

Audience Analysis

Unit II: Reading SkillsSkimming & Scanning Critical Reading (Interpretation, Analysis, Synthesis & Evaluation)

SQ3R Technique - Reading Comprehension Note Making & Summarizing

Unit III: Writing SkillsTightening The Rambling Sentences You Language & I Language Coherence Cohesion

Paragraph Writing Using A Rhetorical Strategy (Description, Comparison & Contrast,Process Writing) Expansion Of Topic Sentences - Inter-Office Memorandum

Components Of Business Letters - Letter Writing (Job Application , Sales Letter &

Complaint Letter)

Unit IV: Personality DevelopmentNeed For Management Communication, Business English Vs Communicative English,

Forms Of Communication Verbal & Non-Verbal, Popular Business Terminologies,

Business Etiquette - Dress Code, Discussions, Debates, Team-Work, Negotiation,

Personality Development

Unit V: Internal & External CommuniquCommunication During Specific Events Annual Reports, Celebration, Promotion,

Appraisals, Crisis, Layoff, Media Relations, Etc.

ActivitiesWorksheets For Grammatical Exercises

Audio-Visual Exercises For Listening Skill

Role Plays, Group Discussions, Extempore Talks, Seminar Presentations And Skits For

Speaking Skills

Book/Newspaper Reading, Book Reviews For Reading Skill

Sentence Completion Exercises, Letter Writing Exercises, Paragraph / Essay Writing On A

Given Topic

Suggested Readings:

1.Bhatia.RC, Business Communication, Ane Books, 20082.Thomson, AJ & AV Martinet A practical English Grammar, Oxford UniversityPress,1986

3.McGrath,SJ, Basic Managerial Skill for All, PH Learning Pvt Ltd.,, 20094.Raman, Meenakshi & Prakash Singh, Business Communication, Oxford UniversityPress,2006


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MMBA106R07 BUSINESS COMPUTINGCredits: 2

Objectives: To Provide Basic Knowledge On Desktop Computing For Business Function

Unit I: IntroductionOperating System: Common Terminology, Components Of OS, Booting Process, Desktop,

Icon, Types Of Windows Help And Support, Explorer Files And Folders, Copying,Renaming, Moving And Deleting File, Searching A File Or Folder, Recycle Bin, Control

Panel, Change, Add, Removing Windows Components, Changing Date And Time, Display,

Screen Saver, Wall Paper, Fonts, Mouse - Creating E-Mail, Browsing, Bookmark, Favorite,

Searching The Internet.

Unit II: Microsoft WordIntroduction To MS Word, Creating, Editing, Saving And Printing A File; Basic Formatting,

Multi-Level List Numbering, Understanding Styles, Sections, Section Breaks, Headers And

Footers, Formatting Letter Head Documents, Tables, Compare & Merge Documents, Mail

Merge Tool.

Unit III: Microsoft ExcelIntroduction To Spreadsheet - Menus, Commands, Toolbars And Their Icons Formatting

Worksheets, Formula And Functions - Creating, Editing, Reference Operators, Creating A

Chart, Pivot Table.

Data Analysis Using Excel: Data Handling: Sorting Data, Filtering Data. Data Description:Central Tendency, Dispersion, Correlation Coefficient Regression Analysis Simple

Interest, Compound Interest - Preparation Of Financial Statements (BS/PL/CF) From Trial

Balance Using Excel Simple Financial Analysis.

Unit IV: Microsoft PowerpointIntroduction To MS Power Point, Navigation, Views, Design Templates, Clip Art, Images,

Diagrams, Charts And Graphs, Drawing Tools, Layouts, Color Palettes, Multimedia

Elements, Slide Transitions, Animations; Printing The Slides.

Unit V: Microsoft AccessIntroduction, Parts Of An Access Window, Creating A Database, Relationships, Creating

Table Through Design View, Query, Form, Reports.

Suggested Readings:

1. Sanjay Saxena, MS Office 2007 in a Nutshell, Vikas Publishing House, 20112. S Jain, MS Office 2007 Training Guide, BPB Publications, 20103. David Whigam, Business Data Analysis Using Excel, Oxford, 2010.4. Dr. R. Parameswaran, Computer Applications in Business, S. Chand & Company

Ltd., sixth revised edition, 2010.