Designers as change

agents in emerging

economies

Design in Ghana- samples

1

Design is evolving

constantly in Africa

1

•Non-Computer

•Computer }Generated

Designs

2

•Rapid growth in

emerging

economies in Africa

•Companies require

branding &

advertising

3

DESIGN & JOB CREATION

•Designers

•Non-Designers }value or

supply

chain

4

CHALLENGES…

“ What they want to sell? ”

and not “ What does the

customer want to buy? ” .

5

CHALLENGES

•Absence of laws

•Disparities between

academia & industry

• Inequities in salaries

Freelance /

set up

businesses

Looking into the future

• Advocacy

• Design has evolved

“drawing ”

• “Social innovation and

sustainability” -

transforming life’s in

societies.

6

•Strategic design

•Community arts in focus

•Abetenim Village-Ghana

Bus stop-

Materials: Clay and

Bamboo

Location: Abetenim

Village-Ghana

Looking into the future

• Collaboration between academia and

industry

• Introduction of intellectual property laws &

skills training in entrepreneurship

• Establishment of a professional body for Art

and design

7

Make a plan video

Ralitsa Diana Debrah

Email: rddebrah.art@knust.edu.gh

ralibebe@gmail.com*

Tel: +233 249854473

Kwame Nkrumah University of Science and

technology, Kumasi-Ghana, West Africa