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    Global sourcing is a term used to describepractice of sourcing from the global market

    for goods and services across geopolitical

    boundaries. Global sourcing often aims toexploit global efficiencies in the delivery of a

    product or service. These efficiencies include

    low cost skilled labor, low cost raw material

    and other economic factors like tax breaks and

    low trade tariffs.

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    Common examples of globally sourced products

    or services include :

    1. labor-intensive manufactured products produced

    using low-cost Chinese labor.

    2. call centers staffed with low-cost English

    speaking workers in the Philippines and India,

    and IT work performed by low-costprogrammers in India and Eastern Europe.

    3. clothing and shoes manufactured in China and

    Thailand.

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    Global GDP Growth 2% In 2003, 2002 And

    2001 While 4% In 2000 And 1999

    World Trade Growth Has Slowed

    Every country wants to improve GlobalTrade

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    Some advantages of global sourcingare:- Learning how to do business successfully

    in a new market.

    Finding and developing alternate suppliersources to reduce costs and stimulatecompetition.

    The opportunity exists to locate scarce

    skills and resources not available orunproductive at home thereby increasingmanufacturing capacity and other technicalcapabilities.

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    . Monitoring costs go up and there arehidden costs relating to the effort and timespent learning about different cultures andtime zones.

    especially in the beginning. There isexposure to financial, political and legalrisks, often in emerging economies

    . In the service industries there is also a realrisk in losing a grip on your intellectualproperty.

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    India Went Through Economic ReformsFrom

    1991. The major ones are: Reductions In Import Duty Removal of restrictions on imports Devaluation of Currency Removal of permissions on setting up

    enterprises and expansion of capacity Removal of permission of Controller of

    Capital on Share Premium Account on issuesof Shares

    Privatization of Public Sector UnitsMembership of WTO

    Easier entry of multinationals

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    Visualization of Six Major Global Players U.S.A. Japan Europe Russia

    China India

    Goldman Sachs Report (Brazil, Russia, India, China BRIC major players). Projects India as a potentialwinner ahead of China and would overtake U.S.A. and

    China by 2025 in terms ofReal GDP.

    India huge market population of 1 Billion with at least250 Million middle class with tremendous buying powerEconomy with 6% Growth Post Liberalization

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    High growth but problem of

    unemployment.

    Need to generate 10 million jobs per

    year.

    Multi party rule, hence need toaccommodate political ideology with

    economic reality (reservation, labour

    law reforms).

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    Beverages (Coke, Pepsi) Fast Foods (McDonalds, Pizza Hut, KFC) Coffee (Barista, Caf Coffee Day) Sports Wear & Goods (Nike, Adidas)

    Apparels & Garments (Levis, Reid & Taylor) Cosmetics (Revlon, Oriflame, Maybellene) Two/Four Wheelers (Honda, Toyota, Suzuki, Hyundai,

    General Motors, Ford, Mercedes) Computers (Del, HP, IBM, Samsung, Sony, Compaq) White Goods (LG, Samsung, GE)

    Construction Engineering Companies Pharmaceuticals (US, Europe, Britain) Music (Sony, BMG, Warner) Entertainment Channels (Star, National Geographic,

    Discovery, Sony)

    Sourcing (IKEA, Adidas, Nike, many others)

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    Enterprises In Wealth Creation

    Government In Revenue And Employment

    Employees In Development And Increase InStandard Of Living

    Customers - Value For Money (Choice,

    Affordability And Speed)

    Stakehoders profit

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    Easy Availability Of Imported/ForeignCollaborated Locally Produced Consumer

    Items Plus Consumer Durables.

    Reliable Communication System Of

    Telephone (Landline And Mobile), E-mail

    Availability Of Large Number Of Qualified

    Youth In Most Disciplines

    State Governments Trying To AttractInvestment By Offering Incentives / Benefits

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    Speedy Mode Of Travel AndTransportation

    Economic Growth Of 6%MNCs Have Entered The Market Both For

    Sourcing As Well As Selling Their Products

    Well Established And Developed Stock

    ExchangeGrowth In Automobile, IT, Construction,

    Pharma, Telecom, Energy, EntertainmentAnd Service Sectors

    Foreign Exchange Reserves Presently AtUS$ 120 Billion With US$ Pegged BetweenRs. 45/- And Rs. 46/-

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    Presently No Change In Existing Labour

    Laws

    Manufacturing Companies have

    restructured and downsized (Engineering,

    Metals, Cement, Electrical Machinery,

    Textiles)

    Lot Of Companies Offered Voluntary

    Retirement Schemes (VRS) And Reduced

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    Shift In Employment From Large

    Companies To Medium And Small

    Companies

    Shortage Of Power Continues In Spite of

    Investment in Power

    Qualified Persons Are Prepared to Work at

    Lower Level Jobs

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    Threat Of Imports Easy Availability Of International BrandMNCs Have Deeper Pockets

    MNCs R&D, Systems Pressure To Improve Operational

    Efficiency Business Houses Also Expanding (Reliance,

    Adity Birla, M&M, Tata Motors, AsianPaints, Ranbaxy, Cipla, Dr Reddys) Export Market Potential Innovative Marketing Strategy

    Innovative IR

    AndHR

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    1. Strategy To Be Effective, Price Sensitive,Market Adaptive And Customer FriendlyThrough :

    Restructure Sources And Uses Of Funds No Place For NPAs

    Tight Control On Working Capital

    Efficient Management OfRaw Material, WIP, FinishedGoods

    Suppliers And Subcontractors

    Utilization Of Manufacturing Plants

    Distribution Channel

    Manpower

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    Collaborations, Mergers, Acquisitions (Eg.

    Pharma, Cement, Aluminium, Telecom)

    Niche Markets. World Class Manufacturers

    (Titan, Sundaram Clayton)

    Tackled Onslaught Large Companies

    (Reliance, Nirma, Piramal Health Care, Dr.Reddys Laboratories, Ambuja Cement, Bajaj

    Auto, Jet Airways, NTPC, BHEL, L&T,

    Aditya Birla Group, Asian Paints)

    Strong Brands (Wagh-bakri, Vadilal, Frooti,

    Real, Rasna, Bisleri, )

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    Companies in India That Have Successfully

    Met Competition by Multinationals &

    Domestic Companies Had A Spirit OfInnovation Not Only In Their Products And

    Services But Also With Reference To All Their

    Resources And Effectively Restructured Them

    In A Time And Cost Frame And MetCustomer Needs And Improved Their Top

    And Bottom Line

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