raise your online business profile with social media
DESCRIPTION
These slides are taken from the talk: Raise your Online Business Profile with Social Media, given by Shireen Smith of Azrights SolicitorsTRANSCRIPT
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Raise Your Online Business Profile
www.azrights.co.uk
With Applications Like Facebook and Twitter
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Introduction
• Web 2.0 Technology– Facebook– Twitter– Blogging– RSS Feeds
www.azrights.co.uk
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The Social Media Revolution
• Business model• Why Social media marketing?• Being Strategic
www.azrights.co.uk
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Your Business Model
• Stand out from the (very large) crowd– What is your niche
• Know your customers– Who are your buyers– How will they find you
www.azrights.co.uk
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www.ip-brands.com
Social Media Marketing
• Death of ‘interruption marketing’• Listen. Engagement• Being helpful & sharing information• ‘Know me, Like me, Follow me’ • Need to keep track – keywords.– gossip, rumours, and other comments
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www.ip-brands.com
Online Reputation Monitoring Be Strategic
• Which keywords?• Google Alerts. • Manage Alerts via RSS Feeds. Google Reader.• Twitter search.• How to handle a selling opportunity.
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Keyword Research- Keyword Tool
Google Keyword Tool
www.azrights.co.uk
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• Monitor The Web• Get E-Mail Updates
Google Alerts
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RSS Feeds
www.azrights.co.uk
• Subscribe to web feeds (e.g. Google Alerts)• Aggregate them using Google Reader
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Google Reader
www.azrights.co.uk
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Social Media is not a Panacea
• Networking, but online• Another feather to add to your bow• Have realistic expectations
www.azrights.co.uk
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Being Strategic Means
• Do not spread yourself too thin• There are a multitude of platforms• You Tube, Twitter, Linked in or Facebook• Maintain a Blog• Focus on your targeted Keywords
www.azrights.co.uk
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www.azrights.co.uk
Use Time Efficiently
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www.ip-brands.com
Social Media – buzz marketing
• Trip Adviser Drumnadrochit Hotel “My parents stayed many years ago and said what a lovely spot this place has. They were so right!... Well done to the staff, who really were charming”
• Consumer Protection from Unfair Trading Regs
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Conclusion
• Learn about different types of social media platforms.
• Learn how search engines find content as it’s basic online literacy that can only help you.
• Good luck.
www.azrights.co.uk