Social Media Presentation

Rainbow’s Face on Facebook

Overview

• The Internet in 30 Seconds• What Social Media Is• Facebook & YouTube• Masonic organizations ALREADY on these sites• Potential Gains for Rainbow• Potential Issues • Conclusion• Questions

The Internet

• First used in the 1960 for the US Military’s Research projects

• Tools: electronic mail, online gaming, online messaging, video chat, file sharing.

What is Social Media?

• “Social media are online communications in which individuals shift fluidly and flexibly between the role of audience and author. To do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests.”

• – Joseph Thornley PRO PR

Facebook Started in 2003 by Harvard student Mark Zuckerberg as a tool to stay connected to college friends.

As of February 2009 it has over 250 million users world wide

You Tube

Created in 2005 and reached world wide notoriety by mid 2006

Named TIME Magazine’s “Person/Invention” of the Year

Masonic Groups using Facebok•Rainbow already has over 80 Groups on Facebook set up by girls across the world• Mason’s have over 350 groups•OES over 130 groups•Demolay over 400 groups•Job’s Daughters over 200

YouTube

Masonic Family IS on YouTube.

IOWA Eastern Star being honored by the University of IOWA.

http://www.youtube.com/watch?v=-1Tzpplx30k

Potential Gains for Rainbow

Free /Low Cost Marketing• Assembly and

jurisdiction centric

• Girl/User-Friendly

Communication between girls • Majority Members

resurfacing

• Girls between states fostering friendships

Potential Gains for Rainbow

Strengthen the organization• PRIDE in Rainbow

• Not a closed society

Connection to Other Organizations• Charity & Service

• Girls Issues

Potential Issues for Rainbow

Photo Albums – Photo Releases• Girls posting pictures

themselves from their events• Girl’s information out

there.

YouTube Videos- Music Used in sequences• Copyright issues

• Graphics used

Inappropriate actions/activities of girls not sanctioned by IORG• Censorship and monitoring. –Negative posts about Rainbow

Potential Issues for Rainbow

Conclusion

“For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn’t putting itself out there, it ought to be.”

- Business Weekly February 19, 2009

What do

YOU

think?