© 2006-11 Rails Factory | www.railsfactory.com

Social Media Policy Discussion

Social Media is Viral

Social Media is Viral

Objective• Key objective : Educate new employees

on how to engage in social networking medias, with our many audiences in the social Web, and be most effective in this up-close-and-personal, ever-changing environment.

• Discuss various Networking sites and how best they can be used for career development

• Leverage social media as a learning Opportunity

• Your engagement is visible to all

What is Social Media ?

Social Media Space

• Blogging• Microblogging• Photo and Video Sharing• Wiki’s

Online Conversations

• Community boards• Messaging• Sharing Video Clips

Guideline Policy

• Positive• Negative

Blogging !• Write creative blog post about a

topic with clarity , engage in dialogue with your friends

• improve your search engine visibility by tagging your posts properly

• promote office launches and community events, gain expert status by providing useful tips

• If you would like to participate in corporate blog talk to me !

Use Social Media for following !

• Participate in Community Forums and indentify the influencers

• Share pics, videos of events at office, team outings

• Read industry blogs (including comments)

• Google your company name & your technical domain

• Find tools that can help you listen

• Tweet Positive messages, #fb posts , sentiments

Microblogging• Corporate content can only be

used after proper authorization.

• Share pictures, videos of events at office, team outings

• Be Responsible and Respectful (including comments)

• Be Mindful of indefinite life of your comments online

• Build Relationships , Add Value

• Tweet Positive messages, #fb posts , sentiments

Do’s and Don’ts !

Do• find and share useful content

• Use as a learning tool , pose questions and reply to others

• keep it fun - put a friendly face on your brand

• promote the company, news, updates, and build buzz for big releases or events

• Listen to what people are saying about us

Don’t• Don’t Tweet or post derogatory

messages – you’re in a social space

• Don’t spam with constant links to your company website, either in tweets or private messages

• Don’t post useless information – do people really care what you had for lunch?

• Don’t post “vetti ” msgs during office hours !

• Don’t consume bandwidth during office hours by downloading videos

A Learning Tool - Wiki

• Use Wikipedia as a avenue for Learning and share useful content

• Also contribute stuff back once you are fairly familiar with Wikipedia

• Use online wiki’s to create content on specific topic

Key Takeaways !• Identify yourself as a Railsfactory employee when

participating on social networking sites while discussing ROR and related industry topics.

• Do not commit Railsfactory to any action unless you have authority to do so.

• Protect reputation of Railsfactory and RF Brand.. • Do not post confidential or copyrighted information• Do not make statements about Railsfactory’s

financial performance. • Maintain confidentiality of “internal only”

information. • Do not post anything that is defamatory, offensive,

harassing, or in violation of Company policies.• Do not engage with the news media .

Our Assets !

Our Social Media Presence

www.railsfactory.com

RailsFactory HQ, Whites Road, Chennai, TN, India -600033

www.facebook.com/RailsFactory

blog.railsfactory.com

Email: info@railsfactory.com

http://www.twitter.com/railsfactory

Syed Nazir Razik

Executive Summary • Strategic planner and tactical leader with proven Project Management, Software Product

Development, Quality Assurance, Product Support, Technical Marketing and Business Development experience.

• Passion for customer delight and satisfaction, delivering business value to customers, stake holder satisfaction, mentoring the team, managing remote & geographically dispersed teams

• Development of Drupal based CMS and Open Source Commerce Systems like Presta shop.• Expertise in Value creation, Branding, Social Media strategies, Technology Outsourcing and Developing

Market Strategies for the International Market.

Work Experience:

Over 20 years of cross functional experience working with multi-disciplinary teams

Working as Principal Advisor-Project Management and Value Creation at RailsFactory Working as Director-Corporate Membership at ISOC India Chennai Working as Managing Partner at Fuente System Pvt Ltd Working as CoFounder – Secretary at The Knowledge Foundation