rafiq phillips (seo fundamentalism)
DESCRIPTION
WordPress is the perfect platform to allow you to achieve excellent SEO results. It is only a tool though. Without SEO fundamentals in place you may not achieve the expected results no matter what plugin or tool you choose to use. This session will delve into the evolution of SEO from 1999 to present day and leave you with practical guidelines to apply to your WordPress blog before you’ve selected a theme, installed a plugin or published your first post.TRANSCRIPT
SEO Fundamentalism
@rafiq hello wwworld
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You – The Wordpress publisher
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visitors/users/customers/clients
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search.engine(s);
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keywords
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keyword suggestions
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Google Suggest
Google Adwords Keyword Tool
Google Trends
“visitors found this page by searching for” niche
Wikipedia View Counter http://stats.grok.se
@coppyblogger’s Scribe or @yoast’s Wordpress plugins
@viperchill’s wisdom
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<title> != Title
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<title> != Title
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<title> != Title
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evolution of search
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evolution of search
Accessibility
keywords
links
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evolution of search
AccessibilityXML sitemaps, rel canonical
keywordskw.png
locationlinks
PRBadges & widgets
Social media, maps, local, shopping, news
Guest blogging, press#wcct
evolution of search
social network outreach , Accessibilityrel=author , Video XML sitemaps, rel canonical
content strategy, content creation, keywordskw.png
locationlinks
PR social network reach & promotion , Badges & widgets community, social media, maps, local, shopping, news
reputation tracking , guest blogging, press#wcct
the result…
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the result
organic Web AddiCT(s);
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iterate
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don’t forget
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