Business fundamentalism

We drink three cups of coffee to do business; the first you are a strangerThe second you become a friend, and the third you join our family………..

Quality of the product

Relationship with the customer

Valuing customer feedback

Building a long term relationship

Value for the money

Towards your customer

Towards your work group

Putting people before products

All employees should breath the vision of company

Great work environment discovering fun in work

Treat your work force with dignity and respect

Reward the people greatly

No hierarchical barriers to communicate

Towards your investors

There are only two guidelines of managing your investor’s money

One is acting in the long term best interests of your investors.

Second is the most dominant factor which says the first one should

Be achieved by doing right things.

We work together on a daily basis with partners (employees), suppliers, farmers and others to help create a more sustainable approach to high-quality coffee production, to help build stronger local communities, to minimize our environmental footprint, to create a great workplace, to promote diversity and to be responsive to our customers’ health and wellness needs.

Towards society

Applying the highest standards of excellence to purchasing, roasting and fresh delivery of coffee.

Any coffee left out on the shelf for more than 8 days is discarded strictly

Baristas are trained to share the beauty of various coffees with the customer

Emphasis is not on selling just coffee but getting the customer the much needed break from routine

Mail order business to build long term loyalty among customers

Not employees but PARTNERS…

People First Products next, since it is people who sell products not vice-versa

Join us learn, appreciate, develop passion, improve skills, develop

All the partners are trained to the core to instill the vision

Open feed back and sharing of innovative ideas encouraged

Employee stock options to build ownership mentality

FY 99 FY 00

FY 01

FY 02

FY 03

FY 04

FY 05

FY 06

FY 07

FY 08

1.75 2.2 2.2 2.6 3.3 4.1 5.3 6.4 7.8 9.4

B $ B $ B $ B $ B $ B $ B $ B $ B $ B $

RUNNING A GROWING GIANT IN THE WAY YOU RUN A SMALL COMPANY

Towards environment

Towards society building activities

Towards Work Place and Work Group

What comes from heart goes to the heart; If you run the business keeping in mind

The people who are going to be involved In that naturally you are going to run it on values

And obviously value is going to be created