Radio

Station

WOW RADIO NEWS TOWER(Reg. U. S. Pat. Off.)

Complete Radio Program News From Radio Station WOW

590Kilocycles

WOW

VOL. III-No. 11 OMAHA NEBRASKA, AUGUST 1, 1939 PUBLISHED MONTHLY

WOW OKAYS NEW RADIO CODEFall Radio Shows

Forecast GoodListening

Midsummer brings the first bignews of what your radio entertain-ment will be like a half year hencewhen the winds howl, the snowsdrift and you sit at ease in yourfavorite chair next to your loud-speaker.

At least a half a dozen sparklingnew programs have already beenannounced for WOW for fall andwinter, and the trade press isjammed with rumors about big na-tional shows that are in the making.

Three big new shows are alreadyannounced, although details have yetto be worked out.

New Variety ShowsMaxwell House Coffee will re-

sume September 7 with a full -hourvariety show under its own guidanceand sans a movie tie-up.

The General Electric Co. has an-nounced that the "Hour of Charm"will be all dressed up in new clothesand will be resumed September 17.Its nucleus will be Phil Spitalny andhis popular all -girl orchestra.

Miles Laboratories, makers ofAlka-Seltzer, will start a new show,featuring Alec Templeton, with agrand chorus and guest artists onSeptember 25.

Tommy Riggs and "Betty Lou"will return to WOW September 4with a gala Monday night varietyshow for Quaker Oats. The samesponsor will switch its Dick Tracyprogram to 8:30 p. m. to 9 p. m.,September 2 to 23, and after thatthis feature will be heard Saturdays,5 to 5:30 p. m.

Football SpecialsThe Pacific Coast Borax Co. has

announced its "Death Valley Days"program will switch to 7:30 p. m.,Saturdays, starting September 30.

Charles Denby and La FendrichCigars have bought time for a newSunday afternoon show on NBC.

As detailed elsewhere in this edi-tion, the Chevrolet dealers of theOmaha zone will bring an interest-ing series of new and different foot-ball broadcasts this year, and, asusual, the Harding Scoreboard willhe resumed weekly.

An effort will be made to give acomplete list of the new fall -winterprograms, with times, i:alent andother details in the September issueof the News Tower. Watch for it!

WOW Holds P. & G. Winner's

Clever and lucky are these Procter & Gamble majorprize winners, snapped in WOW's studios. Mrs. Bar-nard (holding Electrolux door) won $500. Mrs. Bris-tow (second from left) won $100. Each of the otherswon a Servel Electrolux as shown.

Others, left to right, are: Mrs. F. E. Hunter, 3709

Survey Proves RadioBest, Ratio 6 to 1

Nation-wide comment resultedfrom an advertising "results survey"recently conducted in five represen-tative Kansas towns, according toan article in the July 5 issue ofRadio Daily.

The trade paper reported thesurvey showed an "overwhelmingsuperiority of radio over other ad-vertising media."

Radio Daily reported in part:"Based on consumer recall

ability, the survey showed that`the advertiser is getting rough-ly twice the return per dollarspent in magazines that he re-ceives per dollar spent in news-papers and nearly six times thereturn per dollar spent for radioadvertising that he receives perdollar spent in newspapers.' "The survey was conducted by

Elton C. Pieplow, a student in radiosurvey work at the Kansas Statecollege, Manhattan.

Omar Survey Pays Station WOWa Very Striking Compliment

The WOW staff was agreeablysurprised last week when OmarIncorporated, bakers and millers,announced it had been secretlychecking up on WOW.

The "checkup" was made, withoutWOW's knowledge, to help Omarselect a station for its program,"Blue Ribbon Melodies," for thenext year and to determine the besttime of day to put that popular fea-ture on the air.

Omar had its house -to -house sales-men make 16,623 personal calls onhousewives and ask these questions:

"Is your radio turned on?""If so, to what station?"The calls were made over a five-

day period and were spread outfrom 7 a. m. to 6 p. m. during theclays. All calls were made in Omaha,Lincoln and Council Bluffs.

Omar discovered in the surveythat WOW has three to four timesmore listeners than KFAB andKOIL combined at any hour of theday, 7 a. m. to 6 p. m. (No callswere made after 6 p. m.)

The survey also proved that inthe immediate trading area of Lin-coln, more sets were tuned to WOWin eight of the 11 hours of the daythan to any other station.

K. B. Arrington, advertising man-ager of Omar, said of the survey:

. . we believe that this sur-vey more nearly approaches ab-solute accuracy than any otherever made in this area."As a direct result of the survey,

Omar arranged to use WOW for52 weeks from July 1, six days aweek, 7 a. m. to 7:15 a. m. The pro-gram, "Blue Ribbon Melodies."

A copy of the Omar findings willbe sent free to any business execu-tive who requests same on his busi-ness letterhead.

Gillin Says NABParty Setup a Boon

North 22nd; George Tremholm, P. & G. sales super-visor; Mrs. E. S. Heath, 5555 Mayberry; Mrs. L.Shurter, 2866 Redick avenue; Mrs. R. E. Hackley,Council Bluffs; R. W. Mayer, P. & G. salesman; Mrs.E. V. Neary, 6029 Pinkney, and Mrs. George Reeves,2922 North 26th.

* * *

R. W. Mayer, Procter & Gamblesalesman, presented a $500 check toMrs. Howard Barnard of Ralston,who said she would "change it allinto nickels right away."

Hubby Winces AsBetty Receives Roses

Betty Lou Gerson, star of "Ar-nold Grimm's Daughter," 3:45 p. m.,Mondays through Fridays, is won-dering. For the last two weeksBetty Lou has been the recipient ofa dozen sweetheart roses every day.There is never a card enclosed andthe delivery boy claims to knownothing about the sender. Roses arevery lovely, but Hubby Joe Ainleyis beginning to look a little grim.

ANOTHER YEAR"Woman in White," popular dra-

matic serial which was introducedto the radio audience a year and ahalf ago, will be heard for anotheryear over WOW and the NBC Rednetwork under the sponsorship ofthe Pillsbury Flour Mills Co. An-nouncement has just been made thata new 52 -week contract has beensigned. The prvram is heard Mon-days through Fridays at 8:45 a. m.on WOW.

Proof That It Pays toTry WOW Contests

Tangible proof that real WOWlisteners DO win major prizes incontests and special offers was sup-plied recently when eight womenattended a "winners' party" inWOW's studios. All lived in ornear Omaha and all were winnersin recent Procter & Gamble con-tests. Three other local women win-ners were unable to attend the affair.

The P. & G. winners were assem-bled in WOW's luxurious auditionroom and each told her story ofsuccess informally to Lyle De Moss,WOW's production manager. Atranscription of the stories was madeand later broadcast on the air.

Six of the women present werewinners of Servel Electrolux refrig-erators, worth $285 each. Mrs.Howard Barnard of Ralston won$500 in cash. These women won inthe "Guiding Light" contest forcompleting (in 25 words) the sen-tence, "I use P. & G. soap because

Also present was Mrs. George P.Bristow, who won $100 in an IvoryFlakes contest in connection with"The Story of Mary Marlin."

Mrs. Barnard told WOW listen-ers she intended to "change my $500into nickels first," and Mrs. Bristowsaid her first purchase was to be"$5 worth of Ivory Flakes." Theprogram was unrehearsed.

George A. Trenholm and R. W.Mayer represented Procter & Gam-ble at the party, and Joe E. Walshof the Metropolitan Utilities Districtsent up a Servel Electrolux to showwinners who had not yet recejvedtheirs.

SALUTE KOWHTwenty WOW artists joined with

President De E. Bradshaw of theWoodmen of the World in a half-hour "Salute" program to radio sta-tion KOWH, July 23. Occasionwas the grand opening of KOWH'snew studios.

IS THIS YOUR LAST ISSUE OF THE WOW NEWS TOWER?Don't let your subscription expire! A letter to WOW or a phone call to Webster 3400 will give you your

expiration date-posthaste! Remember, it's only 50 cents a year.

to ListenersRadio station WOW "subscribes

100 per cent" to the new radio pro-gramming policies as set forth inthe new code of the National Asso-ciation of Broadcasters.

Thus asserted John J. Gillin, Jr.,WOW's general manager, on hisreturn from the annual NAB con-vention in Atlantic City, N. J.

"If every radio station will liveup to the principles of good radio,as set forth in the new NAB code,listeners will get more enjoymentand better service from their ra-dios," Gillin said.

"WOW enjoys an enviable repu-tation for having the courage to op-erate on a high ethical plane. Weshall continue to uphold that repu-tation so that the 'interest, con-venience and necessity' of thepublic may best be served."

The new NAB code is the radioindustry's attempt to establish "self -regulation," and to stave off censor-ship and program regulation bygovernmental agencies.

Herewith is the exact language,as reported by Advertising Age:

CHILDREN'S PROGRAMSPrograms designed specifically for

children reach impressionable mindsand influence social attitudes, apti-tudes and approaches, and, there-fore, they require the clos e s tsupervision of broadcasters in theselection and control of material,characterization and plot.

This does not mean that the vigorand vitality common to a child'simagination and love of adventureshould be removed. It does meanthat programs should be based uponsound social concepts and presentedwith a superior degree of craftsman-ship; that these programs shouldreflect respect for parents, adultauthority, law and order, clean liv-ing, high morals, fair play and hon-orable behavior. Such programsmust not contain sequences involv-ing horror or torture or use of thesupernatural or superstitious or anyother material which might reason-ably be regarded as likely to over-stimulate the child listeners, or beprejudicial to sound character de-velopment. No advertising appealwhich would encourage activities ofa dangerous social nature will bepermitted.

To establish acceptable and im-(Continued on page 7)

"D , Aancers nswersZI

is Horace Heidt TitleUnder the snappy title, "Answers

from Dancers," Horace Heidt andhis "Musical Nights" began a newseries for Tunis on WOW, July 17.Hear it weekly, 7:30 to 8, Mondaynights.

Soloists and small units are fea-tured throughout the Heidt pro-gram. The orchestra now has threegirl violinists. The featured mem-bers of the organization include theThree Queens and a Jack, vocalquartet; Larry Cotton, tenor; HenryRussell, baritone with Mystic Mu-sic, a little band within the largerband; Lysbeth Hughes, contralto,and Fred Lowery, blind whistler.

HOPE RESCUEDBob Hope almost drowned in

Hollywood recently when someoneput a four -foot water snake in hisswimming pool. Bob stepped onthe snake, slipped and cracked hishead against the handrail. The blowstunned him and he went to thebottom. A friend dived for him andadministered first aid treatment.Comedian is up and around nowwith a "mad on" at water snakes!

Page Two RADIO NEWS TOWER August 1, 1939

NOTABLES ATTEND W. 0. W. SESSION

Some of the nation's "first citizens" attended the recent convention of the Woodmenof the World Life Insurance Society in New York City. The photographer snapped thisgroup, which included two state governors, a United States senator and a former stategovernor, along with President Bradshaw and other high officials of the society and ofthe country.

Rev. R. R. Brown's ChatBy the Rev. R. R. Brown, D. D., Minister of Radio Station WOW,Pastor -Evangelist of Omaha Gospel Tabernacle, Christian and

Missionary Alliance'IN THE GOOD OLDSUMMER TIME" . . .

I remember when this became thehit song of the day. We used toplay it in the hometown band. Va-cationing hadn'tbecome so wide-spread nor sucha habit then asit is today. Re-lief from thestrain of theworkaday prob-lems and achange of envi-ronment is ben-eficial everyone. A few yearsago we felt Rev. Brownrather isolatedwhen we went on vacations, butradio has changed this entirely.With a portable set in the remotestpart of our country we are able tokeep in touch with the latest eventsand daily happenings at home andabroad.

It is well to remember that thebest things of life are not seasonal.Everyone should keep up a programof mental culture and physical de-velopment. The late Dan Crawford,the great missionary, said: "Myvocation never takes a vacation."Too frequently folks treat their re-ligion at vacation time like the littleboy who was packing his suitcasepreparatory to leaving for his vaca-tion, and didn't put in his tooth-brush. His mother reminded himthat he had overlooked it, and hesaid: "But, mother, I'm going on avacation." When religion is Christindwelling your heart, you neverleave Him behind. He is not a "joy -

killer." The safest and surest placealways is in the will of God.

Two Unique BroadcastsThe chapel service of the World

Radio congregation on Sundaymornings, August 13 and 20, willbe broadcast by remote control fromthe large tabernacle -tent on the con-ference grounds at Arnolds Park,Iowa, on the shores of Lake Oko-boji. For the past three years thesebroadcasts have created unusual in-terest and brought the privileges ofthe conference to thousands of agedand shutins who are not able to at-tend in person. The dates of theconference are August 11 to 20.Radio Reunion day will be observedon Saturday, August 19. Friends ofWOW are invited to attend.

Remember, you are welcome tocome to the chapel of the WorldRadio congregation in the Taber-nacle building, 2006 Douglas street,to see and hear the service eachSunday morning, 8:30 to 9:30 o'clock.

WALTZ IS BORNA Waltz which drew considerable

favorable comment on Abe Lyman'sFriday evening "Waltz Time" pro-gram recently was the tune, "MyOld New Hampshire Home."

"It was written," he reports, "bythe light of a street lamp in 14thstreet. The authors were AndrewSterling and Harry Von Tilzer.Both were in arrears with their rentand dared not turn on the light intheir rooms. So Sterling placed asheet of paper against the win-dow, and by the dim light filteringthrough he wrote the lyrics of atremendous hit."

The Expert Who Taught U. S.to Cook Now on Station WOW

More than 12,500,000 cook bookswritten by Ida Bailey Allen havebeen sold and are now in use byhomemakers of America!

This "woman who taught Amer-ica to cook," has developed a tre-mendous audience among WOWlisteners for her new Saturdaymorning program for the Metropol-itan Utilities District. The programgoes on the air at 9:30 a. m., Sat-urdays.

The program is called "Ida BaileyAllen Presents." It follows closelythe general idea of similar featuresshe has presented from coast tocoast on all networks.

This year alone women will buy2,000,000 more Ida Bailey Allencook books. She has conductedcooking schools in almost everylarge city in America.

-wow-Killed in the first sponsored epi-

sode of Pepsodent's "Mr. DistrictAttorney," Arlene Frances, peppybrunette radio actress, will be resur-rected as another character in thethird and fourth episodes of theshow.

Ida Bailey Allen, famed homeeconomist, whose new series of pro-grams for the Metropolitan UtilitiesDistrict are heard Saturdays at 9:30a. m. on WOW.

The group above includes (left to right) Col. T. E. Patterson, W. 0. W. vice presi-dent; C. A. Hines, Greensboro, N. C., a director; Governor E. D. Rivers of Georgia,United States Senator Morris Sheppard of Texas, Governor Clyde H. Hoey of NorthCarolina, Frank F. Merriam, former governor of California; De Emmett Bradshaw, presi-dent, and Farrar Newberry, national secretary.

Radio CelebritiesAid W. 0. W.

ConfabWalter Cassel, the Omaha bari-

tone, who stepped to national famevia WOW, and Niles Trammell,executive vice president of the Na-tional Broadcasting company, NewYork City, were highlighted as en-tertainer and speaker at the recentconvention of the Woodmen of theWorld Life Insurance Society, par-ent company of station WOW.

The five-day session in the Penn-sylvania hotel in New York Citywas attended by some of the na-tion's outstanding civic and politicalleaders, and by 150 delegates andrepresentatives of the 8,000 campslocated in 44 states of the union.

Women SpeakIn addition to Mr. Cassel and Mr.

Trammell, three Omaha womenwere guest speakers - Mrs. DoraAlexander Talley, president of theWoodmen Circle; Mrs. Mamie E.Long, national secretary of theWoodmen Circle, and Mrs. JeanieWillard, national vice president andeditor of the Circle's magazine.

The Omaha headquarters delega-tion at the convention, headed byPresident Bradshaw, included Col.T. E. Patterson, vice president;Farrar Newberry, secretary; Wil-liam Ruess, chairman of auditorsand personnel director of stationWOW; R. E. Miller, auditor andpromotion director; W. C. Braden,auditor; Rainey T. Wells, generalattorney; Dr. Herbert B. Kennedy,medical director; Dr. A. D. Cloyd,medical director; Dan Macken, actu-ary; C. L. Burmester, Dr. J. E.Simpson and Horace Rosenblum,editor of the Woodmen of the WorldMagazine.

Still StrongestThe most important business of

the session was the annual reportof President Bradshaw, whichshowed that the Woodmen of theWorld Society is still the largestand strongest fraternal life insur-ance organization in the world.

At the close of the convention thedelegates and their families attendedWoodmen of the World day at theNew York World's fair.

\X/The Radio News Tower is pub-

lished monthly by the Woodmenof the World Life InsuranceSociety.

Publication and editorial officesare located in the InsuranceBuilding, 17th and FarnamStreets, in Omaha, Nebraska.

Subscription price is 50 centsper year.

Bill Wiseman, editor.Permission to reprint material

in the WOW News Tower ishereby given, provided a WOWNews Tower credit line is used.

I. O. Grows

"Dr. I. Q."

"Dr. I. Q.," the sensational ques-tion and answer program which hasbeen creating such a furor amongquiz devotees, has added 20 newstations to its network.

"Dr. I. Q." pops the questionsfrom the stage of the Chicago thea-ter, and his assistants, scatteredthroughout the theater audiencewith portable microphones, simplyhand a microphone to the membersof the audience who summon them.The audience remains seated whileanswering the questions and receiv-ing the cash awards, the awards forcorrect answer varying from $3 to$25. If the contestant fails to an-swer, he or she receives a box of24 Mars "Milky Way" candy barsand two tickets to the theater's com-ing attraction.

Those in the radio audience havethe opportunity to win prizes rang-ing from $50 to $150 each week bysending in sets of four statementseach to "Dr. I. Q." to be used inthe Right and Wrong portion of theprogram.

"Dr. I. Q." is heard, over stationWOW every Monday at 7 p. m.

Odds 'n' EndsJack Lescoulie, the "Grouch

Club's" maestro of mutterings, wasnursing a real grouch recently.While Jack was calling upon a girlliving in the hills near Hollywood,sneak thieves removed all four tiresfrom his new sedan.

-wow-When Angeline Orr's telephone

rings these days, she's never certainwhether it's from Hollywood, NewYork or just a local Chicago call.Both films and the Broadway stageare interested in the Folger star.

-wow-Despite his size, Johnny the Call

Boy of the "Johnny Presents" show,will match his hunting ability withthe best. He is not only a crackshot with his specially made double-barreled shotgun, but is also an ex-pert on hunting dogs.

-wow-In between his many radio re-

hearsals and broadcasts, Peter VanSteeden can be found unobtrusivelyreveling in familiar sights andsounds at the Netherlands exhibitat the World's fair. Peter was bornin Amsterdam, coming to this coun-try at an early age.

C H A -T -SWith Your Own AuntSally of WOWHAPPY DAY OUT THERE!MAY I COME IN?

Ho, "hum" and a bottle of ink;swim for shore or you're bound tosink. What to do? What to do?I am asking you.Here am I aftera goodly amountof experience inthis business ofliving in thegreat theater oflife, playingmany parts,jumping into anew role mostany time, fittingmyself to thecharacter, neverlosing my cour-age, self-assur- Aunt Sallyance, never go-ing haywire. But alas, alack-a-day,I am called upon to assume a newrole; step into a character theworld coins jokes about, points anaccusing finger at, and, my dearNews Tower readers, I've got thejitters and goose pimples. Whatshall I do? I ask you.

In reviewing the years gone by,the parts I've taken before the cur-tain, I say to myself, says I: "Youhaven't done so badly, old pal. For-gotten a few lines, missed a fewcues, some plays have failed andgone on the shelf, but you've triedagain, and you thought you wouldgo on trying always, but what areyou going to do now? What areyou going to do now?"

Yes, friends, I have been given adifficult assignment . . . I've beencast in the role of MOTHER-IN-LAW!

Yes, that's it - mother-in-law!Months ago the children came tome and said: "Mommie, we aregoing to get married." Just likethat. For four years this boy andgirl had been each other's shadow.It was a real case of boy meets girland girl meets boy. For four yearsthey never saw anyone else and theworld contained but two people-Jack and Teddy.

In a situation like that, when youhear the words, "Mommie, we aregoing to get married," you just don'thave a thing to say but "All right."You may wonder how they are go-ing to do it, but you keep very still,like unto a mouse, and say nothing.

And so they were married andkept it secret for a long time, per-haps because they were a bit fright-ened at the role they had chosen,but bye and bye we decided to makeone roof do for two families. (Youwill agree I am a courageous soul.)When he had moved into the littlecottage I suddenly realized, for thefirst time, that I was a mother-in-law. It hadn't occurred to me tillwe actually went to housekeeping.

Here we are, each assigned a newpart in a brand new play, on a newstage, the three of us, until thereare four of us or five of us or sixof us, and then ... oh, well, by thattime the mother-in-law will have acot out in the garage.

YOUR AUNT SALLY.

August 1, 1939 RADIO NEWS TOWER Page Three

Didja Know? . . .

By BILL WISEMAN

WORDS ANDMUSIC . . .

This month's piece is going to bewerra, werra educational -like.

School's out, you know, and allthe studentshave neglectedtheir larnin'-ex-cept several mil-lion of you wholisten to all thequiz shows.

Besides, itdon't hurt no-body to git a lit-tle education -now and then.

Besides, this issummer time -the time wheneverybody oughtto laugh. Gags

herein are plenty cold. Laugh, dernye, and keep cool!

-wow-DEFINITIONS YOU'LLNEVER NEED . . .

Gnash - Hash made out of Gnumeat.

Dogmatic - New kind of feedingdish for a dog. Has an automaticcover.

Catafalque - Hybrid cross betweena cat and a falcon

Elevate - Stop sign for elephants.Carmine - Detroit.Chicory- A hatchery for chickens.Halter - Stop your daughter from

eloping.Parsimonious - Illness contracted

from eating persimmons.Partition -A part in a head of

henna hair.Margin- I want another drink.Foible -A fairy story.

(By Bruce [Professor Kalten-meyer] Kamman.)

-wow-RADIO'S OWNSLANGUAGE . . .

(This is really inside stuff.)Woofer -A breathy singer.Weaver -A restless per former who

continually changes his distancefrom the microphone.

Clinkers or Cinders - Noises heardon long distance transmission lines.

Drooling - Padding a program withtalk in order to fill the time al-lotted for the broadcast.

86 - No good.Going Up the Golden Stairs - Au-

ditioning for a prospective sponsor.Carbon Cats or Snitchers - Musi-

cians who purloin musical ideas.Whacky Willies - Youngsters who

applaud by whistling and stomp-ing.

Dead Head-An unresponsive stu-dio auditor.

Shaking the Script-Ridding scriptsof grammatical. errors.

-wow-MIKEMEN,PLEASE NOTE . . .1

Wilfred Funk, the lexicographer,says it should be this way:Fascist- Fash-ist, the Italian way

fas-ist is also correct.Fuehrer - Fe-rer, with a subduing

of the e sound in the first syllableby bringing the lips together.

Goering - Gu-ring (the u sounds asu in urn or demur).

Putsch-Pooch, as sounded in foot.-wow-

FOR YOURSCRAPBOOK . . .In a heart once so dark and so

lonely,I had lost every hope of the dawn,

Then the voice of the radio calledme

And showed me a way to go on.

Bill Wiseman

In a heart once so dark and solonely,

A new ray of hope now beams;With the friends my radio brought

me,I've rebuilt my cabin of dreams.(Taken from a prize-winning poem

submitted in a national contest byMrs. Maude Ranger of Laurel, Tex.)

-wow-RIPPLING RHYTHMBY CROSBY . . .

Quite by accident recently, BingCrosby treated his "Kraft MusicHall" listeners to a touch of ripplingrhythm during one of John ScottTrotter's orchestra numbers. Crosbywalked to the back of the stage andpoured a glass of water close to amicrophone he thought was closed.But the "mike" was open to catchspecial effects in the orchestra. Andout over the air went the' sound ofgurgling water . . . a ve-y smoothrippling rhythm.

Chevrolet Plans1939 Football

ProgramsChevrolet dealers of the Omaha

zone will sponsor a series of Uni-versity of Nebraska football broad-casts beginning late in Septemberand continuing throughout the sea-son. Watch for details in nextmonth's News Tower magazine.

Goodman Swing MusicInsured for $10,000Recently a concert crowd became

so enthusiastic about the swingmusic of Benny Goodman that itstampeded the band and nearly de-stroyed bits of the famous Goodmanswing library.The music for thenew Camel Caravan (WOW, at 8o'clock Saturday nights) consists ofabout 300 special arrangements andis insured for $10,000.

INCREASE SERVICERadio service of the Standard Oil

company of Nebraska has been en-larged to include part sponsorshipof the noon news on WOW. Thenew contract calls for part sponsor-ship of news at 12:30 p. m., weekdays, in addition to the 5:45 spot.

FIVE TIMES A WEEKRichard H imber, "Studebaker

Champions' " leader of "rhythmicpyramid" fame, has joined the ranksof bands heard five times a week onNBC. Himber's engagement at theParadise, famed New York nitery,is the latest in a series of appear-ances that have featured his namevia NBC for the past six years.

DISLIKES GREENThe Irish like green. The Irish

are also contrary-which latter factmay account for the further factthat Mercedes McCambridge, whois as Irish as they come, sees redevery time she meets a lad wearinga green necktie. "Mercy," who hasjust been cast for the lead role inNBC's new "Midstream" script,doesn't know how to account for it,but green neckties make her madclear through.

LOST A MILLIONJoe Emerson was cornered the

other day by a former acquaintancewho was sour on the world becausehe had lost $5,000 in a real estatepromotion. The "Hymns of AllChurches" soloist listened patiently,then slipped him a bill. "Don't letit get you down," he admonishedas he walked away. "I lost a mil-lion in the Florida boom and I'mstill happy." The moaner didn't re-cover for days!

LUCKY EZRAEzra Stone, star of "The Aldrich

Family," always carries his pay en-velope for luck.

STAR OF NEW SERIAL

No stranger toWOW folks is

Barbara Lee, who

plays "Evelyn" in"The Man IMarried." Hear itMondays through

Fridays, 8 a. m.,

on WOW. Sheused to have a

role in "Valiant

Lady."

Don Becker

and Carl Bixby,

both veterans, areauthors of the

new serial.

'The ManCity Pair

Married' is Story ofin Small Country Town

Adam and Eve in metropolitandress-driven from their 1939 para-dise that is New York City-is thetheme of "The Man I Married," afast-moving new dramatic serial nowheard over WOW via the NBC Rednetwork, Mondays through Fridays,from 8 to 8:15 a. m. The new pro-gram replaced the dramatic serial,"Central City," and is under thesponsorship of the Procter & Gam-ble company.

The serial dramatizes the story ofAdam Waring, son of a multimil-lionaire, but left with no inheritancewhen his father dies, and Evelyn,who loves him and marries him.Evelyn gets a job in the small townof Caperneum, about 500 mileswest of New York, through PhineasGrant, an old friend of her father's.Over his protest, she persuadesAdam to surrender his circle of fun -loving friends and accompany herto the little town far away. Theirexperiences in Caperneum are filledwith human interest.

Well-known radio players makeup the cast. Barbara Lee is heardas Evelyn, Van Heflin as AdamWaring, Betty Worth as FlorenceWeston and Santos Ortega as

LAUNCHES QUIPSRed Skelton, comedy star of

"Avalon Time," admits he's nobeauty, but, claims Red, "At leastI've got the face that launched athousand quips."

Phineas Grant. The authors of thenew serial are the seasoned DonBecker and Carl Bixby.

Can't Get Her OwnTelephone Number

You may or may not know thatWOW's Aunt Sally has a silentnumber at home. That is, a tele-phone number which is not givenout by the telephone company.

Recently Aunt Sally moved to an-other house. Telephone men put ina new telephone and told her thenew number. She had nothing towrite it down on and didn't paymuch attention.

Later in the day she decided tocall home from the office, so sheasked information for Sally Dee'stelephone number. "Sorry," the girlsaid. "We can't give it out."

Finally, a supervisor agreed tocall Aunt Sally's daughter at homeand ask the daughter to call AuntSally at the station. "But," he saidin parting, "I'm very sorry we can'tgive you your number. Those arethe rules."

All young radio actors might takeheart at the career of Karl Swen-son, now being heard in the titlerole on the NBC series, "LorenzoJones." Swenson auditioned for theair in 1929. He got his first radiojob five years later-in 1934!

Clinton SwingsSensationFeature

Described by Variety as "one ofthe finest packages of modern danceidiom on the air," the new program,"Sensation and Swing," featuringLarry Clinton and his orchestra, isnow a regular Monday night (8:30)headliner on WOW.

The program is sponsored by P.Lorillard's "Sensation" Cigarettes.

In addition to the dance musicand hot arrangements by the Clin-ton group, the program offers aspecial feature called "The NewsSensation of the Week," a drama-tized five minutes, which is bothinteresting and enlightening.

Within the same half hour is thevocal team of Mary Dugan andFord Leary, and Alan Kent, as so-loist, with Richard Brooks as acommentator -announcer.

Second Dance Show"Sensation and Swing" marks P.

Lorillard's second fine dance pro-gram on the air-both on WOW.On Tuesday nights the "Artie ShawPresents" feature is offered for OldGolds. Shaw, this month, was placedin full charge of this feature.

The new program also includes aguest attraction each week. Recent-ly "The Frazee Sisters" trio wasfeatured.

Both Clinton and Shaw are front -rank "swing musicians" of the na-tion. Clinton is especially noted forhis hot arrangements and his com-position. He wrote "The DipsyDoodle" and rode to fame on thisone tune. Since then he has writtenmore than 111 hit tunes - many ofwhich he features on his regularprograms.

Clinton writes all the arrange-ments for his band, a task whichmost bands divide among several ar-rangers. Clinton, in addition, playshis trombone.

Inspiration's Easy, But-As far as writing such songs as

"Abba Dabba," "Dipsy Doodle" and"Midnight in a Madhouse" are con-cerned, Larry says the inspirationfor the music comes quickly andjotting the notes down is simple -BUT - to think of an appropriatetitle-"that takes months."

When Larry formed his band, hemade it understand that his musicwould be played for the enjoymentof dancers and listeners. His menseldom play loud solos, because hebelieves sandblasting and jam musichave been overdone.

The orchestra has already ap-peared in several musical films andis scheduled for a full-length pic-ture when it can work its dates sothat it can stay on the west coastlong enough.

KEEP ON LEARNING"Never stop learning," is Ange-

line Orr's advice. The Jane of "Judyand Jane" attends movies constant-ly, not for pleasure, but to watchthe stars' technique and adapt atrick for radio.

ASK 'EM THEY'LL ARRANGE IT FOR YOU!

Than which there is no better!It's John Scott Trotter, who ar-ranges and conducts for the "KraftMusic Hall" on Thursday nights.He's just beginning his third yearat dear old KMH.

Just send your thanks to Pepso-dent for re-signing Skinnay Ennisfor another year. He'll be musicalboss again when Bob Hope returnsto the air after a London vacation.

The mild-mannered blind geniusof the piano, Alec Templeton, isdoing so well on the Johnson's Waxsummer show that he's been signedfor his own new show this fall.

"Dipsy Doodle" Clinton - theycall him. Yep! Larry and his bandare doing a great job with their newcommercial for Sensation Cigarettes.Hear this new one at 8:30 p. m.,Mondays, on WOW.

Page Four RADIO NEWS TOWER August 1, 1939

"PERSONAL ITEMS" ABOUT FOLKS YOU

She's a Friday star on Thursday!It's Pat Friday, Bing Crosby's newdiscovery, a 17 -year -old college girl- and, believe it or not, collegecomes first!

Starlet InsistsSchool Be First

A new star, discovered by BingCrosby, the genial host of the "KraftMusic Hall," is riding on NBC'sHollywood horizon.

The future star, according toCrosby, is Pat Friday, pretty 17 -year -old chemistry student at theUniversity of California at Los An-geles, who made her debut recentlyon the Crosby broadcast, heard onThursdays over WOW at 8 p. m.

Bing found Pat singing during aguest night at the Victor Hugo. Afew moments later he was trying totalk her into going into a career.To his surprise, she said no. Shewanted to finish college first.

Two days later Bing managed tosell Pat on the idea of making anappearance on the "Kraft MusicHall," but only after he assured hershe could have both-a career anda college diploma.

-wow-For "Mercy's" sake! Mercedes

McCambridge, cast as Midge in thenew Teel serial, "Midstream," isbeing driven out of house and home.The McC. family, pere, mere anddeux fils, is setting out, via thetrailer route, for a year on the high-ways and byways. "Mercy," left apoor, forlorn gal in the city, hastaken temporary shelter with friends.

JESSEL---SONGeorge Jessel wishes he might

have lived in the flowery and senti-mental days of Old New York.Why? Well, he loves the era andbelieves he could have functioned somuch better.

At any rate that was the admis-sion that the witty NBC emceemade to Nellie Revell, a fellowNBC artist, during the course ofan interview recently about the newBristol-Myers "Celebrity Night"show.

Miss Revell brought out a lot ofinteresting things about Mr. Jesselthat we never knew before. Sherevealed, for example, that the late0. 0. McIntyre once wrote in hiscolumn that Jessel was the onlytoastmaster who could compare withthe great Chauncey Depew andJoseph Choate.

The interview between Miss Revelland Jessel follows in part:

Nellie: You were born and edu-cated in Harlem?

Jessel: Well, I was born there.Nellie: You went to public school

there?George: Yes; I went to number

184 for about eight months.Nellie: Where did you go the rest

of the time?George: I didn't go the rest of

the time.Nellie: Do you mean to tell me

you never went to school-but forthe eight months?

George: Exactly. I went into theshow business when I was 9.

Nellie: You were with Gus Ed-wards?

George: Oh, this is long before Iwent with Gus Edwards. I wassinging illustrated songs. WalterWinchell and I together. And Ed-die Cantor was on the bill with usdoing imitations.

Nellie: Winchell, Cantor andJessel.

George: I often wonder whathappened to Winchell and Cantor.

Nellie: Then you all went withGus Edwards, is that it?

George : I was with Gus Edwardsfrom 1910 to 1914. Then I joinedanother fellow and went to England,where we did a vaudeville act. Ireturned to America in 1917.

Nellie: What musical shows haveyou written and appeared in?

George: I wrote George Jessel's"Troubles of 1922" and played in it.I wrote most of the scenes for theWinter Garden shows that year.

Nellie: "What was your first dra-matic appearance?"

George: "The Jazz Singer." Then

Marek Weber Goes Undergroundto Get 'Music for Subway Suite

To get authentic atmosphere forhis new composition, "SubwaySuite," Marek Weber, conductor ofthe Carnation "Contented Hour,"visited Chicago's new subway.

Sandhogs boring a subway inChicago were taken aback the otherday when a dapper gentlemandropped into their midst carrying aviolin. He was Marek Weber, con-ductor of NBC's Carnation Con-tented orchestra.

Wearing a steel helmet andslicker, the violinist -conductor camebelow to get authentic atmosphereand inspiration for a new composi-tion to be called "Chicago SubwaySuite."

For several hours Weber listenedto the sounds produced by the ma-chinery-the clink and thud of pickand spade, the whirring of giantmachines, the cadence of steam andelectricity. As each new note struckhis ear, he transposed it, throughthe medium of his violin, into mel-ody and then transcribed it.

Weber hopes to translate the en-tire rhythm of the work into a com-position descriptive of the labor thatgoes into the building of a modernsubway.

The Carnation Contented pro-gram, sponsored by Carnation Milk,is heard Mondays at 8 p. m., overWOW, via the NBC Red network.

NBC Announcer Gene Rouse(formerly of WOW) is convincedthat appendicitis is catching. Tendays after his daughter was re-leased from a hospital after hav-ing her appendix removed, he wasin the same hospital, the same roomand the same bed, waiting for thesame doctor to take out his appendix.

OF OLD NEW YORK

George Jessel, New York's No. 1toastmaster, went to school onlyeight months! Hear his new "Ce-lebrity Night" show -7:30 p. m.,Wednesdays, on WOW!

I wrote a play with the Spewacksof "Boy Meets Girl" fame. It wascalled "War Song."

Nellie: You wrote some songs,too, didn't you?

George: I wrote several songsduring the World war. One was"Oo La La Oui Oui," a marchingsong.

Nellie: Have you written any-thing recently?

George: Last year I wrote onecalled "Roses in December." AndI've just written a new song withBenny Davis, called "In That GoodOld American Way."

Nellie: Were your parents pro-fessional?

c) George: My father was a play-wright.

Nellie: Have you any brothers orsisters?

George: No. I'm an only child.Nellie: What are your diversions?George: I like to read good books

and play the races.Nellie: Do you ever win?George: Well, I always win-at

reading.Nellie: What do you like best to

read-besides a racing form?George: Oh, George Moore, Ste-

fan Zweig and Fred Allen.Nellie: I understand you have a

concession at the World's fair?George: Yes. It is called George

Jessel's Old New York.Nellie: Well, how come a man

of your age is going to do Old NewYork? What do you know aboutOld New York?

George: I've always loved it, andI've made quite a study of it. Iloved the customs and I wish I wereliving in that era instead of this one.I could have functioned so muchbetter. The Old New York wassuch a flowery and sentimental age.I know and love every street, in it.

Nellie: How many pictures haveyou made?

George: About eight.Nellie: How many banquets have

you toastmastered?George: Three hundred.Nellie: How many benefits have

you worked?George: Played is the word, Nel-

lie. Played. Well, according toWho's Who, 50 a year for 20 years.

Nellie: One thousand free per-formances?

George: I never played a benefitI begrudged.

CRY BABY

Working up a cry.

After the bawl is over.It's 16 -year -old Janice Gilbert,

gentle readers, one of radio's mostfamous crybabies. You've probablyheard her bawl in "The O'Neills,"the Procter & Gamble show, Mon-days through Fridays, 10:15 a, m.,on WOW.

RENEWS SHOWSThe five daytime General Mills

programs-"Arnold Grimm's Daugh-ter," "Betty and Bob," "ValiantLady," "Betty Crocker" and "Hymnsof All Churches" - have recentlybeen renewed on NBC and WOWfor another 52 weeks.

General Mills also sponsors "TheGrouch Club," on WOW Sundayafternoons, and recently concludedsponsorship of t h e Ak-Sar-Benraces. Blackert - Sanple - Hummertand Knox Reeves are the agencies.

Leon Leonardi, writing a song"fitting" the personality of a moviestar and playing the number for thestar's approval.

The thoroughly charming andtalented Gale Page, well-known ra-dio actress and singer, who is co-starring with Jim Ameche in thesummer series of the "WoodburyPlayhouse," Sundays, 10 p. m., onWOW.

J. Ameche AlsoPlayhouse Star

Jim Ameche, younger of thefamed acting brothers, and GalePage, talented radio and screen ac-tress, will star through the summerprograms of the "Woodbury Holly-wood Playhouse," as Charles Boyer,the program's regular leading man,takes a 13 -week vacation. The pat-tern of the program, that of a dif-ferent play each week, will remainunchanged. Ameche and Miss Pageare heard over WOW, Sundays,from 10 p. m. to 10:30 p. m.

This will be Ameche's second suc-cessive summer as star of the Wood-bury summer program, the programlast summer being "Win YourLady," a dramatic serial, in whichhe played opposite Betty Lou Ger-son.

Jim Ameche, a native of Kenosha,Wis., is only 24. He showed anaptitude for acting as early as hishigh school days.

Before she began to play leadingroles in the movies, Miss Page hadbeen heard in singing and dramaticroles on various NBC programsthat included "Your Hollywood Pa-rade," "Today's Children," the "RoyShield Revue" and "Fibber McGeeand Molly."

Children Are Easier to MoldInto Radio Stars ---Dave

After two years of coaching morethan 500 men, women and childrenfor their guest appearances onNBC's "Hobby Lobby" program,Dave Elman is convinced that theinexperienced child is easiest tohandle.

"Children never try to be actors,"the dean of hobbyists explains."Consequently, these youngsters arealtogether natural in front of themicrophone.

"Where it's possible, we get alongwithout scripts. In fact, in manycases that's just what we must do,and the results are perfectly grand."

If there is one important thingthat Elman has discovered in hisexperience with these youngsters, itis this: They can give adults les-sons in how to behave before amicrophone.

"Hobby Lobby" is broadcast onWednesdays at 9:30 p. m., overWOW, under the sponsorship ofFels Naptha Soap Chips.

Born in Park River, N. D.,38years ago, Elman's hobby romearly youth was the study of un-usual hobbies. His profession wasthat of an entertainer in vaudeville,stock companies, chautauquas, showboats and repertory shows - as acomedian and straight man. Heentered radio as a network con-tinuity writer in 1928, but it wasn'tuntil the spring of 1937, after he hadbeen an advertising agency radiodirector, that he got the idea of howto combine his business and hobby.The result was "Hobby Lobby,"his radio program devoted to unsual

I hobbies.

Elman

Dave Elman, conductor of the"Hobby Lobby" show on WOW,Wednesdays at 9:30 p. m., whowould much prefer to work withchildren in shaping radio shows.He's pictured here with a 3 -year -oldwhose hobby is collecting fossils,

August 1, 1939 RADIO NEWS TOWER Page live

HEAR ON RADIO STATION WOW

In the third cycle of stardom isRed Skelton, happy-go-lucky comicof Brown & Williamson's "AvalonTime" (Saturdays, on WOW, 6:30p. m.). His first success was invaudeville and musical comedy, thenin the movies, and now he's comingright up with the "tops" laugh -provokers on the air!

Mitchell is Back in"Voice ofOne of radio's m

mentators, Everettconductor of the

Everett Mitchell

the Farm"ost popular corn -Mitchell, former"National Farmand HomeHour," will againbe heard onWOW regularlywhen the Fire-stone Tire &Rubber Co. re-sumes its "Voiceof the Farm"programs. Theew series starts

August 4, andwill be heardweekly on Fri-days from 12noon to 12:15

In this seriesMitchell person-al1 y interviews

farmers who have become cham-pions in some division of agriculture.

Mitchell is well known to thou-sands in the middle west. He as-sisted last year when NBC coveredthe national cornhusking champion-ship at Sioux Falls, S. D.

-wow-Igana's "Merry Macs" have re-

ceived a huge silver trophy fromthe National Swing club, awardedthem as "the outstanding vocalswing group of 1939."

GIVE THIS OMAHA GIRL A HANDDonna Dae, 17 -year -old contralto°

featured with Fred Waring and hisPennsylvanians on Chesterfield's"Pleasure Time" on WOW, is ex-actly five feet two (with her shoeson) and has the eyes of blue whichideally accompany those measure-ments in a certain popular song.She weighs a hundred pounds to theounce, The fact that she is pleas-antly petite is probably one reasonwhy Waring chose her to fill thespot left vacant by the Lane sisters,for the maestro himself is no Eiffeltower, and since the Pennsylvanianscombine radio with stage work, helikes a definite contrast in heightbetween him and his soloists. An-other fact in Donna's favor is thatshe hails from Nebraska. Waringhas had a lot of luck with talentfrom the middle west, as witnessBabs Ryan from Kansas and theLanes from Iowa.

Donna Dae's real name is DonnaRae Cooper. Her father, Ted Coo-per, had a four -piece band-Cooper'sHarmony Four - which played in"ballrooms" around Nebraska smalltowns. His pianist was a 16 -year -old girl, Velma Dimmitt. They weremarried, and Donna was born inO'Neill, Neb., when Velma was 17.Today the two look like sisters.During her early childhood Donnawas often "parked" behind Velma'spiano in a clothes basket while theHarmony Four played dance dates.Donna took naturally to singing anddancing when she was 5. Until War-ing signed her, there was some in-decision over which was her greatesttalent.

Donna first appeared on the airwhen she was 9, singing, tap-dancingand delivering her own commercialsover station WOW. She was knownas "Cooper's Little Candy -CoatedCorn Girl." The reason for this wasthat Ted Cooper was then runninga popcorn shop. Velma accompa-nied her daughter on the piano.

Ted Cooper later managed theCapitol Beach ballroom in Lincoln,Neb., and Donna attended Junior

Donna Dae, better known inOmaha and Lincoln as Donna RaeCooper, a home -town gal who madegood.

High there. She got to sing withevery visiting band. At this timeSlats Randall's orchestra came toCapitol Beach and Donna guest -starred with him. He asked her tocontinue on tour with the band.Ted Cooper became Randall's man-ager and the three Coopers took tothe road. From the Jefferson hotelin St. Louis Donna appeared oncoast -to -coast broadcasts with theorchestra, singing the Blues.

Frankie Masters tuned in on herfrom San Francisco, where his bandwas playing an engagement, and de-cided she was just what he neededfor a soloist. The upshot was thatTed Cooper became Masters' man-ager and Donna joined the maestroin New Orleans in February, 1936,where she was a sensation. She

Bob Burns turns out to be thesecond mule collector on the NBCroster. The Arkansas wag recentlypurchased two Missouri "canaries"named Samson and Tom. Bob fol-lows Joe Emerson of the "Hymnsof All Churches" broadcast, whohas found mule raising profitableon his North Carolina farm.

-wow-Among the famous figures of the

theater with whom Fred Sullivan,emcee of the "Inside Story," hasworked are James K. Hackett, DavidBelasco, William Hamis, Jr., H. W.Savage and H. G. Fiske.

Hostess Gets Marlin Role

A nice tan, a white swim suit-a swell contrast. The girl is DeloresGillin, popular NBC actress, who applied for a job as an NBC hostessand now has a fine role in "The Story of Mary Marlin" (1 p. in., Mondaysthrough Fridays, on. WOW).

Just as charming and lovely asshe sounds is "Sweet Adeline,"whose voice you hear on "UncleWalter's Dog House," the Brown& Williamson Co. show, sponsoredby Sir Walter Raleigh Smoking To-bacco, at 8:30 Tuesday nights.

-wow-In theatrical days gone by, when

scores of musical shows would tourthe country, pit musicians wouldleave informative notes for eachother in dressing rooms of townsplayed. Thus, the instrumentalistsplaying for "The Merry Widow"would arrive in an Ohio town anddiscover, via the dressing room wall,which was the town's best hotel,restaurant, barber shop, etc. Thememo might have been left by thedeparting "Student Prince" troupe.That custom is again in vogue inradio. The cast of such shows as"David Harum," "Lorenzo Jones"and "Young Widder Brown" some-times use the NBC studio. It isnothing unusual for performers oneach program to find notes left byfriends of the serial just before orto leave lunch date memos for thefriends on the succeeding serial.

-wow-Red Skelton, the star comedian of

"Avalon Time," and his stooge sec-retary, Edna Stillwell, hied them-selves to New York after a Sat-urday night broadcast emanatingin Chicago. Red and Edna havebeen making personal appearancesand pinch hitting recently for DintyDoyle, who has been on a vacation.

*bobbed her hair, and sang anddanced in a diminutive tuxedo withlong black silk hose and a rakishtop hat. She toured with Mastersand wound up in Chicago on a 26 -week commercial.

It was in Chicago that Donnamet Waring. The Pennsylvanianswere there on a personal appearancedate following the filming of theirpicture, "Varsity Show,' and hedropped in the College inn one nightwhere Donna was singing and danc-ing with the Masters outfit. Heoffered her a job with the Penn-sylvanians.

Donna joined the gang duringtheir prolonged engagement at theParamount theater, New York, inDecember, 1937. She accompaniedthe band on a tour of key citiesin the south and west for severalmonths before the Pennsylvaniansbegan their radio series.

Martha Says, It'sApple Pie TimeBy MARTHA BOHLSEN

Director Homemakers' Club of theAir-Saturdays, 10 A. M.

Summer months hold an unend-ing interest in new foods. Beforewe have a chance to tire of one sea-sonal food, thereis another onejust making itsappearance onthe market.Right now weare enjoyingthose deliciousgreen apple pies.Green apples,tart and firm asthey are, are justright for the pie,and I think youshould treat yourfamily with this Martha Bohlsenfavorite dessert.To make a green apple pie, fill apastry -lined pan with thinly slicedapples. Fill it generously, so thatyou will have a nice full pie afterit is baked. Sprinkle the apples withsugar. You will need about, one cupof sugar for a pie. This amount maybe varied, however, according toyour own taste for sweetness oraccording to the tartness of the ap-ples. With every cup of sugar com-bine one and one-half tablespoonsof flour. Blend these two togetherand sprinkle over the apples. Thenadd a little nutmeg and cinnamon.Dot over the top with butter andthen cover with top crust. Cut afew short gashes into the top crustto permit the steam to escape. To

Dwight Weist, who plays the titlerole in Pepsodent's summer show,"Mr. District Attorney" (8 p. m.,Tuesdays, on WOW), practices im-personations behind self -mademasks.

Dwight Weist, who plays the titlerole in "Mr. District Attorney," hasbeen in radio for eight years.

One of the roles he has playedfrequently has been that of racket -busting Thomas E. Dewey, NewYork district attorney, whom he hasoften witnessed in action. Weist ismarried and lives in New YorkCity with his wife and 1 -year -olddaughter.

Something of an artist as well asan actor, Weist has made masks ofmany prominent persons and likesto don the mask and then do hisimpersonations for friends. His bestmasks are of President Roosevelt,General Hugh Johnson, Mayor LaGuardia and Herbert Hoover.

Nights when it's too hot to move,let the world come to you throughradio. But don't endure fuzzy re-ception! Hear radio at its bestthrough a modern receiver thissummer.

bring out the flavor of the apples,especially if they seem a little flat,add a few drops of lemon juice overthe apples. Be sure to seal the crustwell around the edge, so that thejuice will not cook out of the pie.Moistening the edge of the lowercrust with water before placing thetop crust on it, will give you a muchbetter seal. Bring the bottom crustover the top and press the twofirmly together with the finger tips.Bake the pie at a constant tempera-ture of 400 degrees, and allow aboutone hour.

Swinger and Singer

Benny Goodman, celebrated clarinetist and swing maestro, who con-ducts the new "Camel Caravan" on Saturdays at 8 p. m. on WOW.He's shown serenading his new vocalist, 20 -year -old Louise Tobin ofDallas, Tex.

Page Six RADIO NEWS TOWER August 1, 1939

Bayer Star

The lovely Jean Dickenson, so-prano star of Bayer's "The Ameri-can Album of Familiar Music," 7:30p. m., Sundays, on WOW.

You may be interested to knowthat tune-up time for an importantmusical air program begins almost15 minutes earlier than usual duringthe summer. And there is a reason,explained by Gustave Haenschen,director of the listenable "AmericanAlbum of Familiar Music."

"In hot weather the metal of theinstruments often expands, affectingthe pitch and tune. An instrumen-talist, therefore, on very sticky andmuggy days, must adjust his prop-erties some time before the actualbroadcast, to bring them back tonormal working order. Early arri-vals at a broadcast are, therefore,surprised to hear the boys tuningup almost an hour before the 'onthe air' signal."

-wow-If Gordon Vandover, Harry of

the "Plantation Party" trio; Tom,Dick and Harry, wants a new setof screens for his bedroom windowsor new wallpaper in the breakfastroom, he can get them without aboost in his rent. Seems Gordonand his landlord, a man of 65, wentfishing at a nearby lake. A half milefrom shore a big wave swamped theboat. They found themselves in thewater, with the landlord unable toswim. "Hang onto the boat!" Gor-don shouted. The landlord did untilthe boat started to sink. Then Gor-don had to hoist him to the surfaceand turn over the boat with onemotion. He wound up by pushingthe landlord, plus the boat, to shore.

-wow-Allan Grant, composer and pian-

ist, who tunefully introduces the"Story of Mary Marlin" programs,has in work 18 new suites based onlegends and historical episodes foruse in choral and orchestral workin American schools. These will beadded to the nine already publishedand currently in use throughout thecountry.

Whitey Larsen Would "Tickle a Wildcat", Justto Give Meadow Gold Listeners a Good Laugh!

Whitey Larsen, faithfulfield deputy of Lightnin'Jim Whipple in theMeadow Gold series, is acomical, cock -sure, daringsort of person-a rogue onthe side of justice. Natur-ally exuberant and good-natured, he rarely missesa chance to joke, even inthe most tense and danger-ous circumstances. As acaptured rustler remarkedabout him, "That Swede'dtickle a wild cat for alaugh."

Whitey likes his workbecause he likes action -and plenty of it. No as-signment is too strenuous,no gun play is too excitingfor Whitey. Lightnin' Jimhimself admits that Whiteywould poke a stick in ahornet's nest just to seethings stirring.

Besides his irresistiblegood humor and desire foraction, Whitey has anotherside to his personality-hisone serious streak, in fact-a great loyalty to Light-nin' Jim Whipple. Whitey Whitey Larsen, pal deputy of Lightnin' Jim Whipple

not only serves him faith-fully, but is willing to takelong chances, risking hislife many times for himduring their adventures to-gether.

The Meadow Gold"Roundup" series dramasare heard on WOW everySunday afternoon, begin-ning at 1 o'clock. They areon WHO, Des Moines,concurrently.

Each one is a thriller.Here are the titles of thesestories in advance:

"The Silver Bullet."

"Lightnin' Jim MeetsLittle Bear."

"The Wrong Man."

"The Pedlar and theBandits."

"A Marshal Quits theService."

As most listeners know,the role of Lightnin' JimWhipple is played by thefamous star of the silversheet, Francis X. Bushman.

Whenever you hear a baby's voicein some radio dramatic serial, it'salmost always Madeline Pierce.Miss Pierce portrays children onthe "Young Widder Brown" dailyNBC series.

-wow-Peter Van Steeden, Ipana maestro,

stuffed his ears with cotton to provethe scientific fact that musicalrhythm could be picked up by deafpeople through vibrations. FredAllen, who wandered into rehearsaljust then, wanted to know if themusic was that bad.

-wow-Frances Adair, one of the Philip

Morris' "Swing Fourteen" on the"Johnny Presents" program, saysshe had a terrific scare at theWorld's fair recently. She lost hermother in the crowd and didn't findher until three hours later, sittingcalmly on a bench, eating an icecream cone.

-wow-One of Jim Farley's best custom-

ers-that's what they're calling Fin-ney Briggs, the Sahki in Oxydol's"Own Ma Perkins," because of themyriad scattered correspondentswith whom he's in contact. There'sthe blind man, who at 65 years islearning to type; a faculty memberof Columbia university, a girl mill -worker in South Carolina, a schoolboy in Pennsylvania, a rancher'swife in Montana, a postman inWashington and a butcher in Ne-braska.

Variety Award on Network

NBC listeners from coast to coast heard Omaha's own Father Flana-gan of Boys Town receive the Variety club's first annual "HumanitarianAward." Photo shows Chief Barker John Harris presenting the silverplaque at $5 a plate Hotel Fontenelle banquet.

00-LALA

Rachel Carley, lovely French starof "Manhattan Merry -Go -Round,"says a good tune is never dead.Hear this Doctor Lyons feature 7 to7:30, Sunday evenings.

The air is flooded these eveningswith tunes written some years agoand snatched from dusty archiveso race to impressive popularity.

"You've Got Me Crying Again,"dashed off in 1923, is one. "HoldTight," first composed in 1932, isanother. Which inspires RachelCarley, lovely songbird of the Sun-day "Manhattan Merry -Go -Round"series, to elaborate on the subject.She says:

"A good tune is never really dead.Consider 'Just a Memory,' for in-stance, the song lay on a publisher'sshelf for eight years, gathering dust.One day Frank Black happened in,noticed it, took it down, and wasresponsible for a republishing. Ithas since sold over a million copies.

"The song 'Little Sir Echo' waswritten several years ago and sungalmost exclusively by the Scoutsas an organization theme. Popularlyrics were added and it became abest seller. The famous 'Star Dust'was first written as a hot number.It didn't take very well. So, somesix years after its creation, lyricswere added and the song was playedin the slow and sweet style. It isnow a jazz classic.

The secluded hills behind JackBenny's Coldwater canyon home areliterally striped with trails laid bythe comedian during his morningwalk. An inveterate hiker, Jacknever likes to travel the same pathtwice. -wow-

Lenore Kingston, the sweet -voiced"Jenny" of "Midstream," once didher rehearsing on the beach at La-guna, Calif. Seems she heard aboutthe success one Greek orator hadhundreds of years ago in developinghis voice by shouting above the beatof the waves.

-wow-John J. Anthony is an expert on

matrimony because his "Good WillHour" library includes 4,500 bookson marital problems.

-wow-Bob Young, "Good News of 1939"

m. c., has awarded the palm forfavorite sound effects to a recentrecording made by NBC sound men- the squeaking of bats in a case.Bob has become so fascinated withsound effects that he browbeats thesound men into going through theirnewest "sound platters" eachThursday.

-wow-Jimmy Fidler will take his first

vacation in three years when he isoff the air two or three weeks dur-ing the month of August.

Thanks, Bing

Abe Lyman, the famed "WaltzTime" (7 p. m., Fridays, on WOW)maestro, is greatful to Kraft's BingCrosby for the revival of "I CriedFor You."

Sixteen years ago Abe Lyman,the "Waltz Time" conductor, wrotea little tune called "I Cried ForYou." It was a hit during 1923 and1924.

Not long ago Bing Crosby sangLyman's old tune and immediatelysales began to soar again. In thepast month it has been one of themost popular tunes on the air.

Said Lyman: "Thanks, Bing!"Almost every week on his Friday

night show Lyman revives some oldtune - and features a new one.That's why this program is one ofthe most popular on the air. It'ssponsored by Phillips Milk of Mag-nesia.

Ever since the World war, whenArthur Kohl, NBC actor, served 13months in France with the 106thEngineers, he's been trying to throwon some unsuspecting person thevenom usually associated with anarmy sergeant and his regard forhis underlings. However, the closestKohl has come to it is the currentepisode of the "Story of Mary Mar-lin," in which Kohl is portrayingSergeant McKenna and having agreat time blustering and roaring inthe approved army sergeant fashion.

-wow-Le Valentine, radio's "Doctor I.

Q.," is convinced Chicago is themecca of the nation after a recentbroadcast at the Chicago theater.He reports prize winners from 10different states on that "Mars" show.

-wow-Top honors in a recent "wishing

conversation" were conceded toRuth Bailey, "Rose Kransky" of the"Guiding Light." When she retiresshe wants a villa on the Riviera, anapartment in New York, a home inPalm Beach, a cottage at Carmel -by -the -Sea and a yacht to commutebetween the lot.

Keiper Gets Wheaties Cup

Jockey Paul Keiper will never forget the last day of the Ak-Sar-Benraces when he was awarded the Wheaties trophy for championship riding.Photo shows Judge Ben Holmes (right) and Judge H. Foster at presen-tation as John Gillin, Jr., describes it.

August 1, 1939 RADIO NEWS TOWER Page Seven

WOW SPECIAL EVENTS ACTIVITIESFoster May's

ColumnBy FOSTER MAYWOW News Editor

When this comes to print, I willhave just returned (1 hope) from atwo-week trip into the North Woods,Canada. At thetime I wrote it,July 14, I wasjust preparing toleave on thattrip, and stillthinking aboutthe pleasanttimes enjoyed onthe last trip Imade - the tripback to Wauke-gan, Ill., as JackBenny's guest toattend the worldpremiere of hispicture, " M a nAbout Town." It isn't necessary totell you that I enjoyed the trip tre-mendously, because you Jack Bennyfans know that the opportunity ofspending a week -end in proximityto the screwball and delightful char-acter, Benny, would be a real event.

Welcome SurpriseThe invitation to attend came as

a surprise from Mr. Mendenhall ofParamount Pictures here in Omaha.He called up one day and said:"Would you like to go down toWaukegan as our guest to attendthe Jack Benny premiere?" "WouldI! ! ! !" I would . . and did.

We arrived in Wank( gan on Sat-urday morning, June 24, just as thebig Welcome Home parade wasbreaking up. A scene very similarto that around the Fontenelle hotelduring the premiere of "Union Pa-cific" greeted my eyes as I drove upto Waukegan hotel. Thousands ofautograph seekers and radio fanswere jammed around the entrance-way, hoping to get a glimpse oftheir favorite star. Inside the hotelwas a bedlam of confusion and tur-moil.

Foster May

Behind the GunsMoving around efficiently in the

midst of it all was that boy behindthe scenes, who stage-managed theOmaha affair, Cliff Lewis, publicityand advertising director for Para-mount Pictures. And what a job hehad. Surrounded by news -hungryreporters, mike -conscious radio men,temperamental stars and clamoringwould-be ticket holders, he wentserenely on his way, making every-body happy. It was worth the tripjust to see those boys work undersuch conditions. The entire hotelwas taken over by the party. Therewere luncheons, banquets, cocktailparties - every kncxw n form ofamusement was under way. Be-neath it all, tension in connectionwith the forthcoming premiere andbroadcast-Benny sitting around thepress room, unable to stay on onechair more than two minutes - La-mour, her gorgeous face maskedbehind an almost unbelievable tan,chewing occasionally at her finger-nails-Andy Devine and Rochesterappeared to be the only ones whowere not worried. Andy's voicecould be heard squeaking over theentire noise level of the hotel.

Crash Stage DoorThen, that evening at 6 o'clock,

the broadcast and premiere started.Compared to our Omaha plan, itwas just a rehearsal, so far as thecrowd and atmosphere went. Mrs.May and I were out eating spaghettiand in some way we got so tied upwe were late by about two minutes.

"Sorry, but you can't get in after6 o'clock," said the blank -faceddoorman. I tried to explain that Iwas a newsman, especially invited,but it was no go. "You can't get inafter 6 o'clock, he said. So we wentback to the stage -door entrance,passed ourselves off as a couple ofstage hands, and got in, where wewatched Mr. Benny's antics fromthe wings.

But, as I said at the beginning,that is all old stuff, and by the timeyou read this I will be back again(I hope) from the North Woods.

I will tell you all about the bigfish next month.

UP Set to GiveWOW Fast

War NewsWith major nations of the world

engaged in feverish defense prepa-rations, and an outbreak on any oneof a dozen fronts possible at anymoment, the United Press, backboneof WOW's world news sources, isbusily engaged preparing for anyeventuality.

For at least six months, WOWhas learned, the United Press hasbeen quietly building up its "newsfences" at points where trouble ismost expected. United Press main-tains American -trained news staffsin every capital city of Europe. Inaddition there are hundreds of spe-cial correspondents in "hot spots"who flash news at a moment's no-tice to main UP bureaus.

Most of the UP plans for extracoverage, in the event of war, arenot spoken of above a whisper, forthere are tricks in all trades, and itis UP's intention to "scoop" everyother service on important newsbeats, as is its custom.

WOW purchases the full, maintrunk wires of the United Press,plus regional and state services, anda special "radio wire."

United Press has long enjoyed thereputation of being the best andlargest world news service in thefield, and whether the news breaksin the Orient, in Siberia, SouthAmerica or in Europe, WOW lis-teners may be certain they willhear of it accurately-and first!

WOW OKAYS NEWNAB RADIO CODE

(Continued from page 1)proving standards for children's pro-grams, the National Association ofBroadcasters will continuously en-gage in studies and consultationswith parent and child study groups.The results of these studies will bemade available for application to allchildren's programs.

CONTROVERSIAL ISSUESAs part of their public service,

networks and stations shall providetime for the presentation of publicquestions, including those of con-troversial nature. Such time shallbe allotted with due regard to allthe other elements of balanced pro-gram schedules and to the degree ofpublic interest in the questions tobe presented. Broadcasters shall usetheir best efforts to allot such timewith fairness to all elements in agiven controversy.

Time for the presentation of con-troversial issues shall not be sold,except for political broadcasts. Thereare three fundamental reasons forthis refusal to sell time for publicdiscussion and, in its stead, provid-ing time for it without charge. First,it is a public duty of broadcastersto bring such discussion to the radioaudience regardless of the willing-ness of others to pay for it. Second,should time be sold for the discus-sion of controversial issues, it wouldhave to be sold, in fairness, to allwith the ability and desire to buyat any given time. Consequently, allpossibility of regulating the amountof discussion on the air in propor-tion to other elements of properly -balanced programming or of allot-ting the available periods with dueregard to listener interest in the top-ics to be discussed would be sur-rendered. Third, and by far themost important, should time be soldfor the discussion of controversialpublic issues and for the propaga-tion of the views of individuals orgroups, a powerful public forumwould inevitably gravitate almostwholly into the hands of those withthe greater means to buy it.

The political broadcasts exceptedabove are any broadcasts in con-nection with a political campaign inbehalf of or against the candidacyof a legally qualified candidate fornomination or election to publicoffice, or in behalf of or against apublic proposal which is subject toballot. This exception is made be-cause at certain times the contend-ing parties want to use and areentitled to use more time than

WHAT, NO SARONG

Here's an interesting "off the record" photo of Chase & Sanborn's"Dotty" Lamour, songstress de luxe, being interviewed by WOW's newseditor, Foster May. It was taken in a backstage dressing room at Wau-kegan, Ill., when both attended the world premiere of Jack Benny's movie.

broadcasters could possibly affordto give away.

Nothing in the prohibition againstselling time for the presentation ofcontroversial public issues shall beinterpreted as barring sponsorshipof the public forum type of programwhen such a program is regularlypresented as a series of fair -sideddiscussions of public issues and whencontrol of the fairness of the pro-gram rests wholly with the broad-casting station or network.

EDUCATIONAL BROAD-CASTING

While all radio programs possesssome educative values, broadcastersnevertheless desire to be of assis-tance in helping toward more spe-cific educational efforts, and will

FOR WINCHELL

Edwin C. Hill, one of America'sgreatest radio commentators, whohas taken over the Walter Winchell-Jergens Lotion program (9 p. m.,Sundays) on WOW and NBC.

continue to use their time and facili-ties to that end, and, in cooperationwith appropriate groups, will con-tinue their search for improvingapplications of radio as an educa-tional adjunct.

NEWSNews shall be presented with fair-

ness and accuracy, and the broad-casting station or network shallsatisfy itself that the arrangementsmade for obtaining news insure thisresult. Since the number of broad-casting channels is limited, newsbroadcasts shall not be editorial.This means that news shall not beselected for the purpose of further-ing or hindering either side of anycontroversial public issue, nor shallit be colored by the opinions or de-sires of the station or networkmanagement, the editor or othersengaged in its preparation or theperson actually delivering it overthe air, or, in the case of sponsorednews broadcasts, the advertiser.

The fundamental purpose of newsdissemination in a democracy is toenable people to know what is happening and to understand the mean-ing of events, so that they may formtheir own conclusions, and, there-fore, nothing in the foregoing shallbe understood as preventing newsbroadcasters from analyzing andelucidating news so long as suchanalysis and elucidation are free ofbias.

News commentators as well asall other newscasters shall be gov-erned by these provisions.

RELIGIOUS BROADCASTSRadio, which reaches men of all

creeds and races simultaneously,may not be used to convey attacksupon another's race or religion.Rather, it should be the purpose ofthe religious broadcast to promotethe spiritual harmony and under-standing of mankind and to admin-ister broadly to the varied religiousneeds of the community.COMMERCIAL PROGRAMS

AND LENGTH OF COM-MERCIAL COPY

Acceptance of programs and an-nouncements shall be limited toproducts and services offered by in -

Special Offers On

WOW Programs1. $10 DUNHILL PIPE AND

a pound of Sir Walter Raleighsmoking tobacco. Listen toUncle Walter's "Dog House"at 8:30 p. m. on Tuesdays.

2. "THE SPIRIT OF NEWYork," a booklet containing fivewater color pictures of historicNew York scenes. To obtainyour copy, listen to the "CitiesService Concert" at 6 p. m. onFridays.

3. A COOK BOOK WRITTENand edited by Lucy C. Harte,with 29 classifications. For de-tails listen to the "MusicalClock" at 7:15 each morning,except Sunday, or write WOWdirect.

4. TO SECURE YOUR COPYof the song, "Woman in White,"listen to the story, "Woman inWhite," at 8:45 a. m., Mondaythrough Fridays, for the details.

5. TUNIS OFFERS $5 F 0 Reach original riddle used on the"Quick -silver" program, whichyou may hear Tuesdays at 5:15over radio station WOW.

6. WIN A 1939 CHEVROLETby completing the statement,"Man to man, smoke Roi Tanbecause . . ." in 25 words orless. For further details listento the announcement at 10 p. m.on Wednesdays and Saturdays.

7. WIN A FREE TRIP TOthe New York World's fair. Seeyour Tintex dealer for details.

8. A BLUSH -ROSE MAKE-UPkit is offered on the "WoodburyHollywood Playhouse." Send10 cents in coin, together withname and address to Woodbury,Box 71, Cincinnati, Ohio.

9. A FREE CATALOGUE OFpremiums for Raleigh, Kool andViceroy coupons. Listen toTommy Dorsey's program at6:30 p. m. on Wednesdays fordetails.

10. ROBERTS DAIRY "JINGLEContest" offers three trips toeither World's fair or equivalentin cash, and other cash prizes.Ask your grocer or Robertsroute salesman for an entryblank.

11. TO OBTAIN A FIVE -PIECECannon luncheon set, send 50cents in coin and one Criscolabel or wrapper (any size), to-gether with name and address,to Crisco, Cincinnati, Ohio.

12. A CIGARETTE CASE ISbeing offered to any listenerwho sends in one wrapper fromeither size Bugler tobacco pack-age, plus 25 cents in coin, toBugler, Louisville, Kentucky.

13. U. S. MARSHAL BADGEand "Lightnin' Jim Whipple"club membership card. Listenat 1 p. m.., Sundays, for details.

14. $10 FOR EACH SET OF"What's My Name?" questionsused on the program. For de-tails listen to "What's MyName?" Wednesdays at 7 overstation WOW.

dividuals and firms engaged in legit-imate commerce; whose products,services, radio advertising, testimo-nials and other statements complywith pertinent legal requirements,fair-trade practices and acceptedstandards of good taste.

Brief handling of commercial copyis recommended procedure at alltimes.

Member stations shall hold thelength of commercial copy, includ-ing that devoted to contests andoffers, to the following number ofminutes and seconds:

Day TimeFifteen -minute programs 3:15Thirty -minute programs 4:30Sixty -minute programs 6:00

Night TimeFifteen -minute programs 2:30Thirty -minute programs. 3 :00Sixty -minute programs 6:00

Exceptions: The above limitationsdo not apply to participation pro-grams, announcement programs,"musical clocks," shoppers' guidesand local programs falling withinthese general classifications.

RETURN POSTAGE GUARANTEEDTo: Radio Station WOWOmaha, Neb.

RIESSEN DOROTHY Sec. 562, P. L. & R.U. S. POSTAGE

PAIDOmaha, Neb.

Permit No. 257Page Eight

OSMOND NE BR

RADIO NEWS TOWER

WOW SUMMERTIME NIGHT SCHEDULETIME MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

5:45 Standard OilWOW News

Walnettos

Standard OilWOW NewsCharcoal Gum

Standard OilWOW News

Walnettos

Standard OilWOW NewsCharcoal Gum

Standard OilWOW News

Walnettos

Standard OilWOW News

Charcoal Gum

5 :00-3 ello Family5:30-Fitch Band

Wagon6:00 Dick Tracy

Quaker Oats(Begins Aug. 7)

Johnny PresentsPhilip Morris

One Man's FamilyTenderleaf Tea

Rudy ValleeRoyal Desserts

Cities Service ConcertGas, Oils

NBCCharlie McCarthy

ShowChase & Sanborn

Coffee6:30 Voice of FirestoneConcert NBC

Tommy DorseyRaleighs, Kools

Avalon TimeBrown -WilliamsonAvalon Cigarettes

7:00 Dr. I. Q.Milky Way Candy

Battle of SexesMolle

What's My Name?Ipana

Sal Hepatica Lost PlaysNBC

Waltz TimePhillips' Milk of

Magnesia

Vox PopKentucky ClubPipe Tobacco

ManhattanMerry -Go -Round

Dr. Lyons7:30 Horace Heidt

TumsAlec TempletonJohnson's Wax

Celebrity NightVitalis

Death Valley DaysPacific Coast

Borax Co.

Arch ObolersPlays

American Album ofFamiliar MusicBayer Aspirin

8:00 Contented HourCarnation Milk

Mr. District AttorneyPepsodent

Kay Kyser College ofMusical Knowledge

Lucky StrikesKraft Music Hall

Kraft

Guy LombardoLady Esther

Benny GoodmanCamel Caravan

National SymphonyConcert

8:30 Sensation and SwingSensation Cigarettes

Uncle Walter's DogHouse

Raleigh Tobacco

NBC Orchestra NBC Orchestra

9:00 Pleasure TimeChesterfields

Pleasure TimeChesterfields

Fred Waring Pleasure TimeChesterfields

Pleasure TimeChesterfields

National Barn DanceAlka-Seltzer

Walter WinchellJergens Lotion

9:15 WOW NewsRoi Tan

WOW News WOW NewsRoi Tan

WOW NewsRoi Tan

WOW News Irene RichWelch's Grape Juice

9:30 WOW SummerTheater Inside Story

Ralston -PurinaHobby LobbyFels Naptha Orchestra-NBC

Plantation PartyBrown -WilliamsonBugler Cigarette

TobaccoNBC

10:00 Stanley Davies Melody and MadnessP. LorillardOld Golds

NBC DanceOrchestra NBC Dance

Orchestra Orchestra

Ralph Wagner,Sports

Ten CrownWOW News Tower

FordHollywoodPlayhouseWoodbury

Soap

WOW News

10:15Orchestra-NBC

10:25 Sports NBC Orchestra

Ralph Wagner,Sports

10:30 Ralph Wagner,Sports

Ralph Wagner,Sports

Lights OutDramaNBC

Ralph Wagner,Sports

10:45 NBCOrchestra NBC Orchestra NBC Orchestra Sally Dee NBC Orchestra Ralph Wagner,

Sports

MORNING AND AFTERNOON SCHEDULE5:45 A. M.-Organ Melodies. Daily except Sun.

6:00 A. M.-WOW News Tower Daily except Sun.6:15 A. M.-Time and Tunes Daily except Sun.6:30 A. M.-Markets Daily except Sun.

6:45 A. M.-WOW News Tower (Roberts Dairy) Daily except Sun.7:00 A. M.-Turn Back the Clock Sun.

Omar-Blue Ribbon Melodies Daily except Sun.

7:15 A. M.-Musical Clock-Paxton & Gallagher-Foods Daily except Sun.Vagabond Adventures Sun.

7:30 A. M.-Sunday Drivers Sun.

7:45 A. M.-Coffee Pot Inn-Butter-Nut Coffee Daily except Sun.

8:00 A. M.-The Man I Married-P. & G.-Oxydol Mon., Tue., Wed., Thu., Fri.The Wise Man Sat.Highlights of the Bible Sun.

8:15 A. M.-John's Other Wife-Old English Wax-Bi-so-DolMon., Tue., Wed., Thu., Fri.

No School Today Sat.

8:30 A. M.-Just Plain Bill-Kolynos-Anacin Mon., Tue., Wed., Thu., Fri.U. S. Government Reports Sat.Rev. Brown-Chapel Service. Sun.

8:45 A. M.-Woman in White-Pillsbury Flour Mon., Tue., Wed., Thu., Fri.Little Dog House. Sat.

9:00 A. M.-David Harum-B. T. Babbitt-Bab-0 Mon., Tue., Wed., Thu., Fri.Police Bulletins. Sat.

9:15 A. M.-Lorenzo Jones-Phillips' Milk of Magnesia Mon., Tue., Wed., Thu., Fri.Chautauqua Concert Sat.

9:30 A. M.-Young Widder Brown-Cal-Aspirin Mon., Tue., Wed., Thu., Fri.Ida Bailey Allen-Metropolitan Utilities. Sat.NBC Sun.

9:45 A. M.-Houseboat Hannah-P. & G.-Lava Soap Mon., Tue., Wed., Thu., Fri.Markets Sat.

10:00 A. M.-Judy and Jane-Folger's Coffee Mon., Tue., Wed., Thu., Fri.Homemakers' Club Sat.Walter Logan Musicale Sun.

10:15 A. M.-O'Neills-Procter & Gamble-Ivory Soap.... . Mon., Tue., Wed., Thu , Fri.10:30 A. M.-Life of Mary Sothern-Ipana. Mon., Tue., Wed., Thu , Fri.

Call to Youth. Sat.On Your Job Sun.

10:45 A. M.-Young Dr. Malone-General Foods-"Huskies". Mon., Tue., Wed., Thu , Fri.Charioteers Sat.

11:00 A. M.-Rangers. Mon., Tue., Wed., Thu , Fri.NBC-Jean Ellington. Sat.Norman Cloutier Orchestra. Sun.

11:15 A. M.-Adopted Daughter, Jennie-J. C. Penney Co..... Mon., Tue., Wed., Thu., Fri.11:30 A. M.-People in the News Daily except Sun.

11:45 A. M.-Words and Music. Mon., Tue., Wed., Thu., Fri.12:00 Noon-Markets. Mon., Tue., Wed., Thu., Fri.

NBC-Hotel Lexington Orchestra. Sat.12:15 P. M.-Midday Melodies-Quaker Petroleum Daily except Sun.

WOW News Tower-Quaker Petroleum Sun.12:30 P. M.-WOW News Tower-Manchester-Standard Oil Daily except Sun.

Chicago Roundtable. Sun.12:45 P. M. Man on the Street-Iten-Barmettler Co Daily except Sun.1:00 P. M.-Mary Marlin-Procter & Gamble-Ivory Flakes.. Mon., Tue., Wed., Thu., Fri.

NBC. Sat.Meadow Gold Round-up-Beatrice Creamery. Sun.

1:15 P. M.-Ma Perkins-Procter & Gamble-Oxydol Mon., Tue., Wed., Thu., Fri.1:30 P. M.-Pepper Young-Procter & Gamble-Camay Mon., Tue., Wed., Thu., Fri.

Arcadia Ballroom Orchestra. Sat.Chautauqua Concert. Sun.

1:45 P. M. Guiding Light P. & G. Naptha Soap Mon., Tue., Wed., Thu., Fri.2:00 P. M.-Backstage Wife-Dr. Lyons' Toothpowder Mon., Tue., Wed., Thu., Fri.

Immigrants All, Americans All Sat.Rangers Serenade Sun.

2:15 P. M.-Stella Dallas-Milk of Mag. Face Cream Mon., Tue., Wed., Thu., Fri.2:30 P. M. Vic and Sade-Procter & Gamble-Crisco. Mon., Tue., Wed., Thu., Fri.

Paul Lavals Orchestra Sat.World Is Yours. Sun.

2:45 P. M.-Midstream-Procter & Gamble-Teel Mon., Tue., Wed., Thu., Fri.3:00 P. M.-Kitty Keene-Procter & Gamble-Dreft Mon., Tue., Wed., Thu., Fri.

National High School Band Sat.Hall of Fun. Sun.

3:15 P. M.-Meet Miss Julia-Stanco-Nujol. Mon., Tue., Wed., Thu., Fri.3:30 P. M.-Betty and Bob-General Mills-Bisquick Mon., Tue., Wed., Thu., Fri.

Spelling Bee-Energine Sun.Summer Time Swing Sat.

3:45 P. M.-Arnold Grimm's Daughter-General Mills-Soft-as-Silk Cake FlourMon., Tue., Wed., Thu., Fri.

4:00 P. M.-Valiant Lady-General Mills-Wheaties. Mon., Tue., Wed., Thu., Fri.Kaltenmeyer's Kindergarten Sat.Catholic Hour Sun.

4:15 P. M.-Hymns of All Churches-General Mills-Gold Medal Flour. Mon., Tue., Thu.Betty Crocker-General Mills-Soft-as-Silk Cake Flour Wed., Fri.

4:30 P. M.-NBC Daily except Sun.Grouch Club-General Mills-Korn Kix Sun.

5:00 P. M.-Pleasure Time-Chesterfields Wed.Aldrich Family-Jello Sun.

5:45 P. M.-Salon Silhouettes Mon., Tue., Wed., Thu., Fri.Aunt Sally Tue., Fri.

5:15 P. M.-Aunt Sally. Mon., Wed., Thu.Quick-silver-Turns Tue.Junior Roundtable-Uncle Sam's Cereal Fri.Headlines Ahead. Sat.

5:30 P. M.-Ralph Wagner, Sports Daily except Sun.Fitch Band Wagon-Fitch Shampqo . Sun.