TRINITY INSTITUTE OF PROFESSIONAL STUDIES

Sector – 9, Dwarka Institutional Area, New Delhi-75Affiliated Institution of G.G.S.IP.U, Delhi

BJMC Radio Journalism & Production 24205

TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75

CHARACTERISTICS OF RADIO

Radio is characterized by its ability to carry information and disseminate that information from the

transmission source to the receiving audience and thereby inform a large group of individuals such as

nations or cities.

TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75

Additionally, Radio can disseminate information from a single source to many destinations, it has the ability to

reach users separated by both time and space. you do not need a radio studio at home to listen to a

programme,

CHARACTERISTICS OF RADIO

TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75

Simplicity of radio

Compared to all other media, radio is simple to use. radio needs very simple

technologyand equipment.

TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75

Radio is inexpensive:

As it is simple, it is also a cheaper medium. The costof production is low and a small radio can be bought for

as low a price as sayfifty rupees.

TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75

Radio does not need electric power supply: You can listen to radio using

Dry battery cells even if you do not have electric power supply or a generator.

So in a country like ours, where electricity has not reached everywhere,

radio is a great blessing.

TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75

A radio receiver is portable:

A radio receiver is portable in nature means we can accompany it whenever and wherever is the need.

TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75

Pictorial

• Radio, because it is a medium of sound only, can be very evocative. When

• you listen to a radio play, or someone describing a scene, you can 'see' it far

• our imagination to make pictures.

TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75

Personal

• Although it is a mass medium, radio is basically very personal. The listener

• to a good programme feels that is just for him or her. To this person, then, it

• is no longer a mass medium, it is one to one. Good broadcasters never

• orate, or preach, they talk to one listener.

TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75

THANK YOU BY PRIYANKA TYAGI