Radio Formats / Operations

RTV 453

How to program locally

Local, live DJ Live Assist Some local, some syndicated Automation / voice tracking 24/7 network (ABC Radio / Cumulus) PD, MD, GM, GSM, NSM, LSM

Radio Music Formats

music radio format basics--legal ID, elements (liner / sweeper / stager / jingle), music sweep, front selling and backselling, segué

rotation (horizontal and vertical) DJ breaks, stop sets, order of spots in

stop set, number of spots per set inventory by hour ('units'),

Selling radio radio script formats and approaches TA: radio formats, radio dayparts, radio

'prime time' (7a-7p vs. daypart ranks) Stop sets / spots sets (TV: pods) spec spots, Nielsen Audio (Arbitron) ratings

and markets, :30s vs. :60s selling packages vs. flights,

ROS/BTA/specified rates calculating gross revenue per hour, daypart,

day and week, sellout rate, selling CPM/CPP vs. 'good will', make goods

Sales / Programming Terms

ADI (Arbitron) DMA (Nielsen) Metro TSL CUME AQH ‘the book’ ‘sweeps’ (TV), ratings periods

DST (Differential Survey Treatment)B- Black ethnic controlsH - Hispanic ethnic controlsBH- Black and Hispanic ethnic controls

DST (Differential Survey Treatment)B- Black ethnic controlsH - Hispanic ethnic controlsBH- Black and Hispanic ethnic controls

Local vs. national

Local direct Local agencies Rep Firm (Katz) Local station sales vs. syndicated

shows (how does a national product get onto your local station?)

Later, creative writing

Target audience Copy platform Knowledge of client and competition Use of production tools for an effective

message