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WHAT CREATIVE DECISIONS DID YOU HAVE TO MAKE TO SOLVE PROBLEMS AND HOW DID THIS DEPART FROM YOUR ORIGINAL PLAN?

QUESTION 1

I didn’t have to make many creative changes. This was because I knew exactly the type of sound I was looking for and this made it easier when it came to importing them into the advert. I also knew where I would be sourcing the sounds from. We mainly stuck to the plan, so there wasn’t many creative decisions to make. The only thing we had to change, was that we didn’t have a bell. This was because we couldn’t find one that was copyright free.

BOTH INDIVIDUALLY AND WORKING WITH OTHERS HOW DID YOU WORK AND WHAT CHALLENGES DID YOU FACE?

QUESTION 2

Individually, I worked rather well. I knew what sounds I wanted, and I worked to the best of my ability. Everything in essence, was a challenge. I didn’t do GCSE Media, so I was un-familiar with the software, so that put a big barrier into the editing of the radio advert. I found working with others to be really easy. This was because I naturally work well with people. My partner and I were both inexperienced with the software, but we worked together to get to grips with it. We both knew what we wanted to do in the advert, so that made it easier.

WHAT ADVERTISING TECHNIQUES DID YOU USE TO HOOK YOUR INTENDED TARGET AUDIENCE?

QUESTION 3

We used a few advertising techniques. It was mainly done through the use of the emphasis on the 25% off sale, and the fact that the nice dress was bought from Shop 101, and was at a cheap price. We also limited it down to be 31 seconds. This would mean that it is short, and sweet, and people are likely to remember it. At the end of the advert, there is a tagline “Offers you don’t want to miss”. This sums up the purpose of the advert, and it reminds people that there is a sale on in the shop.

HOW DID TECHNOLOGY ENABLE THE CREATIVE PROCESS? WAS IT DIFFICULT TO USE ANY OF THE EQUIPMENT AND

DID YOU LEARN ANY SKILLS?

QUESTION 4

 Technology hindered the creative process. This was because neither of us were experienced in using any of the software, so most of our time was spent trying to get to grips with it. We easily recorded the advert; it was the editing that was the problem. We found it difficult to speed things up- such as the terms and conditions at the end of the advert (if we had said it quickly, it would not have sounded professional, however if we just speeded it up, it would). Every time we edited the sound to speed up, the pitch would become higher. I learnt how to import sound into the bed, and the importance of having it at the right volume.

WHAT CONVENTIONS OF RADIO ADVERTS HAVE YOU USED OR NOT USED AND WHY?

QUESTION 5

 We didn’t use a catchy jingle. This was mainly because we had two other different sounds, and to have a catchy jingle in the background wouldn’t sound right, and the advert would sound too “busy”. You also would struggle to hear the voiceovers from the three different characters. (However, in between, the two sound effects, we did have some upbeat Latin music playing in the bed). There was also no anchor. This was because it wouldn’t have appealed to our target audience, and didn’t suit the purpose of the advert.

WHAT OR WHO ARE YOU REPRESENTING IN YOUR ADVERT

AND HOW?

QUESTION 6

The advert itself is representing a clothes shop aimed at young people- particularly girls. This is represented through the choice of the voiceovers. They are all female characters, and I don’t think that it appeals to men due to this. Also, the use of upbeat music shows that it is supposed to be aimed at a younger audience. Typically, adverts for older people would include a slower, steadier beat.

WHAT FEEDBACK DID YOU GET AND DID THIS HELP YOU REALISE ANYTHING ABOUT YOUR PRODUCT?

QUESTION 7

We got mainly positive feedback. People liked the fact that there was more than one voiceover character. They liked this because it made it more interesting. They also liked the fact that it was mainly set in a school. This was because they felt like the characters were more relatable, and thus meaning that the advert became more interesting. They liked the fact that the advert contained more than one setting. This made it an unusual advert. They liked the music in the background, because it is upbeat and it makes it interesting. It is also music that you can dance to. The final feedback that I received was that they liked the constant use of one voiceover character. This was because throughout the change of setting, it offered consistency.