Radio Advertisement EvaluationWHAT HAVE YOU LEARNT FROM YOUR AUDIENCE FEEDBACK?

When presented the radio advert draft, the focus group came up with three critical faults that needed improving so that the advert appeared just like a real media product.

The three improvements suggested was that the volume levels of the music and voices needed to be altered so that each is clear and is not sharp on the listener’s ears. The second was to clear the voice more as the voice of the host sounded very muffled to the listeners the feedback commented and the third suggestion was to get rid of a error in the radio advert which was a thud towards the end which was not intended.

The first suggestion made about the radio advert about the volume levels showed me that the audience know exactly what they want and need for the advert to be clear and enjoyable for them to listen too.

This demonstrates that the audience knows exactly what they need for a message or information to be conveyed clearly to them but also technological skills were developed with the given feedback.

To alter the radio advertisement the sound levels had to be edited using two different volume measures. At first I had no idea how these two worked together or if they did but with practice to implement the improvements, I soon was and now am able to operate the volume levels effectively because of the audience feedback.

The second improvement suggested was that the voice of the host was very muffled which was due to effects added by me to add the radio host effect with a mic. The audience feedback taught me that the effect was added to a heavy extent which caused the voice to sound too muffled. With the feedback the improvement was able to be made which actually taught me valuable skills.Such as the effects added could be regulated to a further extent than originally thought which enabled further effects such as equalization of the voice allowing a larger range of changes that could be made to the media product.

The third and final improvement was to remove the thud at the end of the advert which was a technical mistake made on my part which was fixed easily with no problems.This taught me that the audience will pick up on a lot of mistakes or unclear sounds that could occur in the radio advert. This will lead to the radio advert seeming anaesthetic and unprofessionalwhich would cause the advert to be ineffective in promoting the regional newspaper. The feedback has taught me that the audience will pick up on mistakes and as a result the media product will have to be crystal clear to ensure that the message is conveyed without any confusion being caused on the audience's side.

Steve Neale’s theory of repetition and variation suggests that the audience expect certain things from film, in this case a radio advertisement, but also expect some sort of variation in the media product to engage them.The audience feedback has taught me that the music intro at the beginning of a radio advert in real media products was very much liked which shows the expectations met for the audience whilst the advert in the form of a endorsement shows the variation that engages the audience. Overall, the audience feedback has shown that ther audience will pick up on mistakes and expect certain things from a radio advert because if there was no music then the advert would of alienated the audience and would become ineffective at advertising the regional newspaper which is the purpose of the advert. Technical skills were also developed through when implementing improvements made by the audience.