Radio Advert Analysis (McDonalds)

The style of this advert is very creative and well put together and gives off a humorous but

modern effect. The overall message of the advert is to have breakfast at McDonalds and it

gives an idea of what products they are selling. When it comes to what voices were used

there were many including male and female ranging from all ages, the advert was telling

what you could get at McDonalds and his was said by many of the voices with their different

accent and tones. The tones of language which were used were very happy you could tell by

this because of things they were saying and the way they said it. Conversational is only the

word when it comes to this advert a lot was said about the products and a short story line

was made with the different voices saying different things. As I mentioned before about

naming the products throughout the advert for example ‘bacon roll with red sauce’ ‘hash

brown’. This I would say is very informative.

There is no initial slogan or tagline when it comes to McDonalds, although there is the iconic

whistle tune at the very end of the advert which is a very popular and well done tune. The

company name McDonalds was mentioned about three times but in different accents and

one in another language (welsh) I believe. The final one was said right at the very end with

some terms and conditions. No contacts details were said in the advert but a closing time

for breakfast was mentioned.

Music was also used this was just a soft guitar playing in the background. The main purpose

of this advert was too promote McDonalds breakfast and as I mentioned before he does

name some of the products throughout the advert.