radical agility - from command & control to purpose, autonomy & mastery
TRANSCRIPT
RADICAL AGILITY
THE RESPONSE TO CONTINUOUS CHANGES
gfo Regionalmeeting, 17th of March 2016Zalando SE, Mollstr. 1 “The Shuttle” (Tech Innovation Lab @Zalando
~3 BILLION EURO net sales 2015
OVER135 MILLION
WHAT WE DO
2
visits per month
50% return rates across all categories
active customer
AROUND 18 MILLION
over
150,000 product choices
~10,000 employees in Europe
over 1500 brands
☐ FASHION COMPANY?
☐ OPERATIONS COMPANY?
☐ TECHNOLOGY COMPANY?
WHO WE ARE
3
WHO WE ARE
☑ FASHION COMPANY expert for online fashion
4
☐ OPERATIONS COMPANY?
☐ TECHNOLOGY COMPANY?
WHO WE ARE
5
☑ FASHION COMPANY
expert for online fashion ☑ OPERATIONS COMPANY
excellence in operations with internal logistics network
☐ TECHNOLOGY COMPANY?
WHO WE ARE
6
☑ FASHION COMPANY
expert for online fashion ☑ OPERATIONS COMPANY
excellence in operations with internal logistics network
☑ TECHNOLOGY COMPANY
mastermind in technology - driver for innovation
YESTERDAY
WE CONNECTED TWO PLAYERS
“I am looking for a shop which delivers me the best fashion-products fast.”
ONLINE SHOPPER
“I am looking for opportunities to sell fashion products.”
BRAND MANAGER
TODAY
WE CONNECT FASHION AND PEOPLE
/29
“I just spotted this cool sneaker on Pharrell‘s Instagram account.”
CUSTOMER
@ pharrell, 5m followers
OUR VISION
10 10
/29
“Well, let me see which one it is.” ZALANDO
“I just spotted this cool sneaker on Pharrell‘s Instagram account.”
CUSTOMER
11 @ pharrell, 5m followers
OUR VISION
11
/29
„It‘s the SUPERCOLOR SUPERSTAR Sneaker from Adidas at a cost of €100.“
ZALANDO
12 @ pharrell, 5m followers
OUR VISION
12
/29
ZALANDO
„It‘s the SUPERCOLOR SUPERSTAR Sneaker from Adidas at a cost of €100.“
“A really cool sneaker. Do you have it in other colours?”
CUSTOMER
13 @ pharrell, 5m followers
OUR VISION
13
/29
„This sneaker classic is available in all sort of colours. There is a selection for you.“
ZALANDO
14
OUR VISION
14
/29
ZALANDO
„This sneaker classic is available in all sort of colours. There is a selection for you.“
“Wow, I like the green one. How can I get it within the next hour?”
CUSTOMER
15
OUR VISION
15
/29
ZALANDO
„You can get it at the Adidas Originals store at Münzstraße, Berlin.“
16
OUR VISION
16
/29
ZALANDO
„You can get it at the Adidas Originals store at Münzstraße, Berlin.“
“That‘s great, but I don‘t have time now, can you deliver it to me?”
CUSTOMER
17
OUR VISION
17
/29
ZALANDO
„Sure, we can send a bike messenger and he will be with you in 35 minutes.“
18
OUR VISION
18
/29
ZALANDO
„Sure, we can send a bike messenger and he will be with you in 35 minutes.“
„Perfect, I look forward to receiving it. And thank you!“
CUSTOMER
19
OUR VISION
19
FROM COMMAND & CONTROL
TO PURPOSE, AUTONOMY & MASTERY
TEASER
22
PURPOSE
23
MANIFEST ZALANDO´S PURPOSE
AUTONOMY
24
EMBRACE AUTONOMY
MASTERY
25
COACH AND DEVELOP THE INDIVIDUAL
TRANSFORMATION
WE CHANGE SOME THINGS
TEAM CHANGES
27
TEAM LEAD
PRODUCT MANAGEMENT
ENGINEERING
QUALITY ASSURANCE
PRODUCT ORGANIZATION
ENGINEERING ORGANIZATION
BUSINESS ASSURANCE ORGANIZATION
LEADERSHIP CHANGES
28
DELIVERY LEAD
PEOPLE LEAD
TEAM LEAD
CONSTITUTION
29
OBJECTIVES AND KEY RESULTS
30
TEAM OKRs
COMPANY OKRs
TEAM OKRs
TEAM OKRs
TEAM OKRs
PRAXIS REPORT
IMPLEMENTATION OF THE PRINCIPLES IN BUSINESS ASSURANCE
TEAM DEVELOPMENT
Kickoff Workshop
PURPOSE AUTONOMY MASTERY
RADICAL AGILITY
CH
AN
GE
CU
RV
E
TEAM DEVELOPMENT
Kickoff Workshop
Purpose & Vision
PURPOSE AUTONOMY MASTERY
RADICAL AGILITY
CH
AN
GE
CU
RV
E
TEAM DEVELOPMENT
Kickoff Workshop
Purpose & Vision
PURPOSE AUTONOMY MASTERY
RADICAL AGILITY
Workgroups
CH
AN
GE
CU
RV
E
TEAM DEVELOPMENT
Kickoff Workshop
Purpose & Vision Distributed Leadership Framework
PURPOSE AUTONOMY MASTERY
RADICAL AGILITY
Workgroups
CH
AN
GE
CU
RV
E
TEAM DEVELOPMENT
Kickoff Workshop
Purpose & Vision Distributed Leadership Framework
PURPOSE AUTONOMY MASTERY
RADICAL AGILITY
Roles 1.0
Workgroups
CH
AN
GE
CU
RV
E
TEAM DEVELOPMENT
Kickoff Workshop
Purpose & Vision Distributed Leadership Framework
PURPOSE AUTONOMY MASTERY
RADICAL AGILITY
Roles 1.0
OKRs
Workgroups
CH
AN
GE
CU
RV
E
TEAM DEVELOPMENT
Kickoff Workshop
Purpose & Vision Distributed Leadership Framework
PURPOSE AUTONOMY MASTERY
RADICAL AGILITY
Roles 1.0
OKRs
Roles 2.0
Workgroups
CH
AN
GE
CU
RV
E
DISTRIBUTED LEADERSHIP FRAMEWORK
Agile & Lean
Integral Approach
Sociocracy 3.0
Holacracy
Distributed Leadership Framework
DISTRIBUTED LEADERSHIP FRAMEWORK
Facilitator Transparency
Governance Meeting
Operational Sync Meeting
Special Topic Meeting
Purpose
Autonomous Roles Tension
What?
How? Proposal
BENEFITS FOR BUSINESS EXCELLENCE
41
1. HELP TO CHANGE THE MINDSET
2. EFFICIENT MEETINGS
LESSONS LEARNED
42
- MINDSET SHIFT
- CHANGE TAKE TIME
- REACT AGILE
- ENABLE THE PEOPLE
CONTACT
43
GUNNAR OBSTDelivery Lead Platform Excellence Business Audit - Business Excellence - Site Reliability [email protected]
ZALANDO SEhttp://corporate.zalando.de
ZALANDO TECHNOLOGYhttp://tech.zalando.com
MEETUP http://www.meetup.com/