Racin’ RecipesRacin’ Recipes®®

featuring featuring The Clever Cleaver BrothersThe Clever Cleaver Brothers on on

Steve CassarinoSteve CassarinoThe Clever Cleaver BrothersThe Clever Cleaver Brothersscassarino@aol.comscassarino@aol.com

Presented to:

Rev up your engines and Rev up your engines and your appetite!!!your appetite!!!

How sponsors benefit from The Clever Cleaver Brothers & RaceWeek:

Product sponsors will reach and connect with passionate and avid NASCAR fans throughout the southwest and southeast regions of the US

Sponsors touch race fans through various mediums

Television: Racin’ Recipes cooking segment featured within weekly broadcasts

Internet: Racin’ Recipes cooking segments available 24/7

Sponsors receive exposure in multiple markets on broadcast stations

Sponsor’s brand viewed positively by race fans who are loyal and passionate about racing and watch RaceWeek weekly to keep up with their favorite drivers and teams

Sponsors stay in front of race fans on a weekly basis with Racin’ Recipes segments airing on TV and available 24/7 on www.raceweekonline.com

Racin’ Recipes®

Television Dates:

February - November, 2008 (40 weeks)(11th season of RaceWeek)

Content of show:

RaceWeek brings avid race fans across the Southwest and Southeast weekly NASCAR and IRL circuit highlights of races from all over the country. We cover Nextel Cup, Busch, Craftsman Truck and IRL race highlights each week. We also give fans the latest news and a behind the scenes glance at their favorite drivers, pit crews, teams and owners. Now, RaceWeek will bring fans “Easy to Prepare” Racin’ Recipes as a part of the weekly broadcast.

Markets: See Syndication page

Racin’ Recipes®

SyndicationSyndication

Dallas/Ft. Worth, TX WFAA ABC Sunday @ 11:30amAtlanta, GA WSB ABC Sunday @ 12:30pmHouston, TX KTBU IND Saturday @ 5:00pmNashville, TN WNAB CW Saturday @ 6:30amOklahoma City, OK KSBI IND Saturday @ 8a-5pAsheville, NC WMYA MyTV Sunday @ 5:00pmAlbuquerque, NM KOAT ABC Saturday @ 11:00am

Greensboro, NC WGHP FOX Sunday @ 8:30am/Sunday @ 11am-5pmKnoxville, TN WTNZ FOX Sunday @ 12:00pm

Tulsa, OK Saturday @ 8a-5p Mobile-Pensacola WEAR ABC Sat/Sun @ 11am-5pm

WGFX FOX Sunday @ 5:30pmWichita, KS KSAS FOX Sat/Sun Before RacePaducah-Cape Girardo 400 CW Sat/Sun @ TBAColumbia, SC WOLO ABC Saturday @ 2:00pmHuntsville, AL WLYE IND Saturday @ 3:30pmChattanooga, TN WDSI FOX Sat/Sun Before RaceGainesville, FL WMYG MyTV TBA

Racin’ Recipes®

SyndicationSyndication (con’t)(con’t)

Jackson, MS WAPT ABC Sunday @ 11:00amHarlingen-Weslaco, TX KRGV ABC Saturday @ 6:30pmBaton Rouge, LA WBXH MyTV Sat/Sun @ 7a-12aTri-Cities, TN WKPT ABC Saturday @ 6:30am WAPK MyTV Saturday @ 11:00amSavannah, GA WTGS FOX Sunday @ 12:30pmFlorence - Myrtle Beach WPDE ABC Saturday @ 2:00pmTyler-Longview, TX KFXK FOX Sat/Sun @ 7a-12aAugusta, GA WBEK UPN Saturday @ 12:00pmMacon, GA WMGT NBC Sunday @ 7:00amLafayette, LA KATC ABC Sat/Sun @ 7a-12aCorpus Christi, TX KIII ABC Saturday @ 1:00pmColumbus, MS WCBI MyTV Saturday @ 10:30amMonroe, LA KARD FOX Sat/Sun Before RaceJoplin-Pittsburg, MO KFJX FOX Saturday @ 8a-5pMidland-Odessa, TX KPEJ FOX Sunday @ 9:30amAlbany, GA WFLX FOX Sat/Sun @ TBAAbilene-Sweetwater, TX KXVA FOX Sunday @ 11:00amPanama City, FL WPXG FOX Sat/Sun Before RaceSan Angelo, TX KIDY FOX Sunday @ 11:00am

Racin’ Recipes®

Your product will be featured in the 2-minute, weekly cooking segment

Your product will receive a visual and verbal mention along with one message pointduring the cooking segment featuring The Clever Cleaver Brothers.

Your featured product will receive a verbal Promotional Consideration after thesegment

Your Company logo will be displayed on the cooking/racing suit worn by The CleverCleaver Brothers in your segments

Segments available on RaceWeekOnline throughout 2008 season

Segments available to be streamed to your website

Racin’ Recipes® Sponsored by YOUR PRODUCT

Product Placement:Product Placement:

Racin’ Recipes sent to 55,000 person database each week via RaceweekOnlineWeekly Video email

400,000 viewers per week via RaceWeek Television Syndication

1,300,000 viewers per week via TransitTV; Televisions placed on light rail and citybuses in Los Angeles, Chicago, Milwaukee, Atlanta and Orlando

50,000 Impressions per month within 24/7 online portal at RaceWeekOnline.com

Product Placement Fee Per Episode - $4,000

Racin’ Recipes®

AudienceAudience Reach

Drive Sales &

Join us in Victory Lane

Racin’ RecipesRacin’ Recipes®®

featuring featuring The Clever Cleaver BrothersThe Clever Cleaver Brothers