Rachel Politi

Jeni’s Ice Cream was founded in 2002 in Columbus’s North Market (Jenis.com)

Values : Company is Community https://www.jenis.com/about/company-is-community/

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The Founder : Jeni Britton BauerJeni Bauer is a Columbus made entrepreneur who founded Jeni’s Splendid Ice Cream in 2002. Jeni attended The Ohio State University where she studied art. She began baking during this time and also became very interested in collecting essential oils. As her passion for essential oils continued to grow, she started to believe her career would land her in the perfume industry. However, one day while experimenting with ice cream, she found that she was able to combine her love of cooking and essential oils, when she used oils to enhance the ice cream she had made. (Jeni’s Ice Cream)Fun Fact : She has a daughter that attends CSG

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Round #1 : Scream Ice Cream

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Jeni Bauer started her first homemade ice cream company, Scream Ice Cream, in 1996 in the North Market in Columbus, Ohio

Although this first test run did not take off, Jeni attributes a lot of her success in Jeni’s to Scream Ice Cream because she was able work out kinks and learn from the mistakes she made while running Scream Ice Cream, along with the knowledge Jeni gained from working at La Chatelaine. (Jenis.com)

Flavors:

Most Popular : Salty Caramel

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https://www.jenis.com/peek-into-our-kitchen/

How Jeni’s Makes Their Splendid Ice Creams • Using the best seasonal & local

ingredients• Using Snowville Creamery dairy products• Make every part of the ice cream

homemade and with artisan care • Hand-pint/write every pint• In their factory, located in Columbus, Ohio

jenisplendid.typepad.com thegourmetfoodblog.deandeluca.com

Why Jeni’s Is So Successful:1. Visionary Leader2. Good values + friendly staff 3. People are willing to spend money on a “treat” 4. Maintain classic reliable flavors while implementing new flavors

a. People like to have a “safe” optionb. People also like to experiment and try new things

5. They are different and with innovative flavors and ideasa. Creative and artsy décorb. New seasonal flavors with a twist

6. They have built themselves a strong foundation, and did not try to grow too fast a. Built their crazy fan base in a local community b. Cities asking Jeni’s to come to their city

7. They started in the best entrepreneur- building city in the country : Columbus, Ohioa. Artsy and creative environment of the short-northb. Business –building environment (typical American city) of

Easton c. Suburbs to support the business d. Local farms around to bring in local, season product (Snowville)e. Columbus citizens LOVE Ice Cream

Awards:Accolades for the company’s ice cream have rolled in from Food & Wine, The New York Times, The Boston Globe, Bon Appetit, the Food Network, and countless foodie bloggers. The company’s Lemon Frozen Yogurt was named recently named “Best Dessert” by the Specialty Food Retailers Association, and Britton Bauer received the James Beard Foundation Award for her New York Times bestseller, Jeni’s Splendid Ice Creams at Home. Among the pages of glowing product reviews the sales team keeps at their fingertips are links to the General Mills’ “The Munchies,” a people’s choice awards competition in which Jeni’s was named Best Ice Cream in America, a video Google made about Jeni’s as America’s Best Ice Cream, and a TIME article with a headline that dares to wonder: “Can the Best Ice Cream in America Be the Biggest?” (Moritzlaw.osu.edu)

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Ingredients:

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“We blend, bake, mix, peel, chop, skin, pulverize, roast, toast, and blow torch the ingredients that become ice creams.” – Jeni’s Splendid Ice Creams • Local Snowville Creamery dairy

products• Locally grown organic produce• Fair Trade Worldly products (ex.

Madagascar Vanilla, Askinose Dark Chocolate )

Aesthetics:“We write, photograph, envision, tear, play, paint our way through the year on the Jeni’s Recipe Development and Art +Design teams.” - Jeni’s Splendid Ice Cream

Artsy.

Creative. Vintage.

Colorful.

Rustic.

Modern

.N

atural.

Creativity:

** Always trying new and exciting things in the Jeni’s Test Kitchen

New Endeavors

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** Coming out with new dessert cookbook that contains desserts that will go very nicely with their ice creams (Jeni’s.com)

** Also sell other merchandise including ice cream making devices and amenities and apparel (Jeni’s.com)

Current Jeni’s:https://www.jenis.com/scoop-shops/#columbus

1. Jeni’s Short North 2. Jeni’s Grandview Heights3. Jeni’s Bexley 4. Jeni’s North Market5. Jeni’s Dublin6. Jeni’s Clintonville7. Jeni’s Powell8. Jeni’s German Village9. Jeni’s at the Commons10.Jeni’s Easton11.Jeni’s Chargrin Falls (Cleveland, OH)12.Jeni’s East Nashville (Nashville, TN)13.Jeni’s 12th South (Nashville, TN)14.Jeni’s Southport (Chicago, IL)15.Jeni’s Westside Provisions (Atlanta, GA)16.Jeni’s King Street (Charleston, SC)

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Sales:Jeni’s employs about 300 people. Approximately 40 employees are needed in the kitchen during winter and 60 in the summer to keep up with demand. (qrsmagazine)

The privately owned company that boasted $2.1 million in sales in 2008 is projected to hit $13 million this year – a growth rate increase of more than 500 percent. Retail stores have increased from four to 10, including a 2011 expansion to East Nashville, Tenn. Thanks to the wholesale business, which was Lowe’s highest priority upon joining the company, pints of Jeni’s Splendid Ice Creams grace the shelves in 672 grocery stores across the lower-48 today (moritzlaw.osu.edu)

BibliographyEaton, Dan. "2013 Newsmakers: Jeni’s Splendid Ice Creams Founder Jeni Britton      Bauer." Columbus Business First. American City Business Journals, 24 Dec.      2013. Web. 2 May 2014. <http://www.bizjournals.com/columbus/news/2013/12/      24/2013-newsmakers-jenis-splendid-ice.html?page=all>. Jeni's Ice Creams. N.p., n.d. Web. 2 May 2014. <https://www.jenis.com/>Kneiszel, Judy. "One to Watch: Jeni’s Splendid Ice Creams." QSR : Limited      Service, Unlimited Possibilities. Journalistic Inc., June 2012. Web. 2 May      2014. <http://www.qsrmagazine.com/emerging-concepts/      one-watch-jeni-s-splendid-ice-creams>.