race director's seminar 2010

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Race Directors SeminarFriday, Feb 12, 2010

Welcome


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Todays Schedule

Continental Breakfast Served throughoutthe morning

Start - 9:30 a.m. Break 11:05 a.m.

Finish - 1:00 p.m.


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Back to the basics.

What is the goal of the race?

Promotion

Raise money

Support a group

Provide a service

How are you going to do that? How do we measure goal success?


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GOAL

Every decision is based on the goal

More participants = more creative marketing

More exposure to your organization = finding aniche to market to attract.

Not every race will attract runners

Walking for a cause

Giving for a person in need Fundraiser

Friend assistance


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How are you going to reachthat goal? Start with thebasics!I. Permits

II. Logistics staging, registration, timing

& finish line

III. Marketing awards, shirts, expandingyour divisions

IV. VolunteersV. Putting it all together


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I. Permits

Municipal permits streets, staging,health permits

Public Works use of cones, vests,barricades

Course layout - certified

Police involvement Other


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Winston Rasmussen

USATF course certifier


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Police Department

Scott Heher, Chief of Police

Village of Itasca


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II. Logistics: Staging,

Registration, Timing Parking lot

Registration - layout

Flow of start and finish line

Theme throughout

Music and entertainment start to finish

Porta Johns


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II. Logistics

Hoving Pit Stop

John Vanderkamp


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II. Logistics - timingJulie Pearson

RaceTime Finish Line Management and Timing Company

Tear Tag

Chip

Disposable

Results


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II. Logistics - registration

Are your fees competitive?

Online

Paper

Postcards

Cash, Check, Credit Card


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II. Logistics

How and Why to put yourregistration on line

Mark Hauser


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Break 15 minutes

Mingle with the vendors

Marathon Sportswear

Run Big Chicago

Awarding You

Hoving Pit stop

Ask Questions of our speakers


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II. Logistics -

Race Announcing 101 Todd Busteed, Race AnnouncerExtraordinaire

Pre race announcements Award presentation


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III. MarketingTrudy Wakeman, Director of Parks & RecreationVillage ofLake in the Hills

Whats Free

Emails

Websites Word of Mouth

Facebook

My Space

Twitter


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III. Marketing

What you need to budget for:

Website designer ???

Registration form printing Postcard printing

Race bibs

Race shirts

Volunteer shirts

Food


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III. Marketing

Creative Promo Flying Pig Marathon

Elvis Team races

More bang for your buck Return on the investors sponsor $

2 way street cross promotion w/ sponsors Bartering and swapping services

Cutting cost w/out cutting services


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III. Marketing - Awards / Shirts/ Giveaways

Shirts??? How about hats, bells,gloves???

Awards dont have to go 3 deep, howabout gift cards from vendors, certificatewith name and race?

Backpack with goodies for winners

Glasses, mugs, cups, piece of wood,small rocks/boulders, handmade bowls

Whats the theme of the event??


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III. Marketing - Awards

Gary Tinker Awarding You


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III. Marketing Shirts

Mary Kate Piko, Marathon Sportswear


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III. Marketing New divisions

GLASA Keri Schindler

Challenged athletes

Run Big Chicago Marilee Summers Another way to attract runners to your

event.


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IV. Volunteers

Recruit

Family members, other runners, Girl Scouts, NHS,Community Service

Add to your registration form

Train

Beforehand and event day

Retain

Give them race day goodies

Thank you

Thank you notes, holiday cards, etc


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V. Putting it all together

Delegate if you can friends, family, co-workers

Do things when its slower porta johnvendor quotes, shirt quotes

Keep notes of what you did to refer tofor next year

Confirm and re-confirm


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What is the Goal of the event?

Marketing

Volunteers

Awards

Wrap - Up

Back to the Basics


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Questions & Answer

Thank you

race director's seminar 2010

Documents