r8 sac md webinar, september 2012 ieee membership and membership development in student branches...
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R8 SAC MD Webinar, September 2012
IEEE Membership and Membership Development in Student Branches
Slide 1
Aleksandar Szabo2012 IEEE MGA Membership
Recruitment and Recovery (MRR) Committee Chair, IEEE Region 8 MD Subcommittee [email protected]
Membership Recruitment and Recovery Committee in IEEE
R8 SAC MD Webinar, September 2012 Slide 2
IEEE Membership Cycle
Slide 3
Region 8 Membership from Month to Month since 2005
Slide 4
30000
35000
40000
45000
50000
55000
60000
65000
70000
75000
80000
2005 2006 2007 2008 2009 2010 2011 2012
Where are we now with membership?
Slide 5
2012 2011 2012 2011 2012 2011 2012 2011
# % # % # % # %
1 30,273 30,911 (638) -2.1% 1,547 1,489 58 3.9% 1,590 1,637 -47 -2.9% 33,410 34,037 (627) -1.8%
2 26,639 27,315 (676) -2.5% 1,546 1,417 129 9.1% 1,603 1,714 -111 -6.5% 29,788 30,446 (658) -2.2%
3 24,657 24,887 (230) -0.9% 1,830 1,755 75 4.3% 2,306 2,340 -34 -1.5% 28,793 28,982 (189) -0.7%
4 18,631 18,850 (219) -1.2% 1,384 1,478 (94) -6.4% 1,579 1,775 (196) -11.0% 21,594 22,103 (509) -2.3%
5 24,043 24,420 (377) -1.5% 1,337 1,336 1 0.1% 2,046 1,981 65 3.3% 27,426 27,737 (311) -1.1%
6 48,077 48,615 (538) -1.1% 2,292 2,310 (18) -0.8% 2,910 2,780 130 4.7% 53,279 53,705 (426) -0.8%
R 1-6 172,320 174,998 (2,678) -1.5% 9,936 9,785 151 1.5% 12,034 12,227 -193 -1.6% 194,290 197,010 (2,720) -1.4%
7 13,586 13,410 176 1.3% 1,495 1,374 121 8.8% 1,207 1,145 62 5.4% 16,288 15,929 359 2.3%
8 55,333 54,102 1,231 2.3% 8,277 8,172 105 1.3% 7,672 7,771 -99 -1.3% 71,282 70,045 1,237 1.8%
9 10,049 9,206 843 9.2% 1,136 1,173 (37) -3.2% 5,685 5,614 71 1.3% 16,870 15,993 877 5.5%
10 57,025 52,588 4,437 8.4% 10,176 9,110 1,066 11.7% 27,295 25,194 2,101 8.3% 94,496 86,892 7,604 8.8%
R 7-10 135,993 129,306 6,687 5.2% 21,084 19,829 1,255 6.3% 41,859 39,724 2,135 5.4% 198,936 188,859 10,077 5.3%
TOTAL 308,313 304,304 4,009 1.3% 31,020 29,614 1,406 4.7% 53,893 51,951 1,942 3.7% 393,226 385,869 7,357 1.9%
Geographic IEEE Membership Summary - August 2012TOTAL MEMBERS
Change
Higher-Grade w/o GSM Undergraduate Students
Change Change
Graduate Students
ChangeREGION
Where are we now with Retention?
Slide 6
IEEE Membership Renewal / Retention -August 2012HIGHER GRADE w/o GSM GRADUATE STUDENTS UNDERGRADUATE STUDENTS TOTAL MEMBERS
# %, '12 %, '11 # %, '12 %, '11 # %, '12 %, '11 # %, '12 %, '11
1 30,323 26,282 86.7% 86.7% 1,844 1,362 73.9% 73.6% 1,623 738 45.5% 48.6% 33,790 28,382 84.0% 84.2%
2 26,773 23,004 85.9% 86.0% 1,809 1,322 73.1% 74.4% 1,695 796 47.0% 51.1% 30,277 25,122 83.0% 83.5%
3 24,219 20,321 83.9% 83.8% 2,264 1,706 75.4% 75.7% 2,296 1,072 46.7% 49.6% 28,779 23,099 80.3% 80.7%
4 18,389 15,620 84.9% 84.6% 1,841 1,359 73.8% 76.3% 1,746 816 46.7% 51.1% 21,976 17,795 81.0% 81.4%
5 23,865 20,097 84.2% 84.6% 1,740 1,327 76.3% 74.5% 1,924 912 47.4% 48.1% 27,529 22,336 81.1% 81.6%
6 47,724 40,573 85.0% 85.2% 2,926 2,123 72.6% 74.1% 2,749 1,321 48.1% 49.9% 53,399 44,017 82.4% 82.8%
R 1-6 171,293 145,897 85.2% 85.2% 12,424 9,199 74.0% 74.7% 12,033 5,655 47.0% 49.7% 195,750 160,751 82.1% 82.5%
7 12,837 10,609 82.6% 82.2% 1,847 1,479 80.1% 82.3% 1,138 647 56.9% 57.6% 15,822 12,735 80.5% 80.4%
8 51,823 40,223 77.6% 79.2% 10,088 7,510 74.4% 74.9% 7,733 2,978 38.5% 38.9% 69,644 50,711 72.8% 74.0%
9 8,740 6,073 69.5% 69.3% 1,525 1,002 65.7% 66.7% 5,539 1,434 25.9% 26.6% 15,804 8,509 53.8% 53.4%
10 51,231 38,309 74.8% 76.4% 10,084 5,195 51.5% 49.1% 24,890 5,151 20.7% 21.6% 86,205 48,655 56.4% 57.6%
R 7-10 124,631 95,214 76.4% 77.8% 23,544 15,186 64.5% 64.1% 39,300 10,210 26.0% 27.1% 187,475 120,610 64.3% 65.5%
TOTAL 295,925 241,112 81.5% 82.2% 35,969 24,386 67.8% 67.9% 51,334 15,865 30.9% 32.4% 383,228 281,363 73.4% 74.5%
HIGHER GRADE w/o GSM GRADUATE STUDENTS UNDERGRADUATE STUDENTS TOTAL MEMBERS
OpportunityRenewal
OpportunityRenewal
OpportunityRenewal
OpportunityRenewal
What is?Applicant: New member who has not completed the join process – his/her dues have not been paid and processed.
Recruiting: Seeking out new (non) members for membership in IEEE.
Grace Period: January and February are considered the “Grace Period” for members who have not yet renewed for the present membership year. They are still considered active members until the end of February when the service disruption occurs.
Pre-Arrears: Active members who have not yet renewed for the coming membership year by the end of February.
Arrears: Member who has not renewed by the end of February for the membership year becomes deactivated.
Recovery: Outreach to members in arrears to renew their membership.
Reinstate: Bringing back past members who have had a break in their membership status (not paid dues for more than a year) to active membership.
Retention: Retaining existing members by renewing their membership.
Slide 7
What is?Associate Member: Associate Member grade is designed for technical and non-technical individuals who do not meet the qualifications for Member grade, but who wish to benefit from membership and partnership in IEEE, and for those who are progressing, through continuing education and work experience, towards qualifications for Member grade.
Affiliate: Society Affiliate is a member of an IEEE Society. Society Affiliates are not IEEE members and are not entitled to any IEEE benefits or services that are reserved solely for IEEE members. All affiliate benefits and services come directly from the individual IEEE Society offering affiliation. For each society affiliated with, the applicant pays a separate annual affiliate fee plus that IEEE Society's annual membership dues.
Graduate Student Member: A Graduate Student Member must carry at least 50% of a normal full-time academic program as a registered graduate student in a regular course of study in IEEE- designated fields. The total cumulative period for a member to hold the Student Member grade and/or the Graduate Student Member grade is limited to 8 years.
IEEE GOLD/Young Professional: GOLD is the identification of a segment of IEEE Members who have advised IEEE they have graduated with their first professional degree. GOLD is not a member grade. The member’s record needs to have a full educational background and graduation dates in order for the identification of GOLD. Student Members cannot be GOLD, but Graduate Student Members can be GOLD as they have graduated with their first professional degree and are in advanced degree program. A member will belong to the GOLD segment for ten years after receiving their first degree.
Slide 8
MD Alert Alias
Receive monthly MD Webcasts announcements
Receive link to most recent monthly Membership Development Reports
Receive miscellaneous MD announcements
“MD-Alert-All”
Send and e-mail message to [email protected] with a blank subject line
In the body of the message, type in:Subscribe MD-ALERT-ALL orSend a message to Cathy Downer at [email protected]
Slide 9
Membership Development Portal – www.ieee.org/md
Slide 10
Web Cast Etiquette: Ask questions using the online chat feature. Technical help: [email protected]
Membership Reports
MD Online Community
SAMIEEE access
Membership Development Manual
Member benefits at a glance (One-page flyer)
Recruitment programs and tools
MD Kits – online order form
Benefit Development Toolkit: Regions 7-10
Presentation templates
IEEE membership statistics
Benefits of IEEE Membership
Slide 11
On-Demand Supply Ordering
http://www.ieee.org/md
Slide 12
IEEE Support Center
Slide 13
• The MRRC shall inspire and coordinate volunteer activities worldwide, with the objective of increasing and improving member recruitment, and arrears-recovery of IEEE membership.
• After being an ad-hoc committee for several years, the MGA elevated the MRRC to a MGA standing committee in November 2010.
IEEE MGA Membership Recruitment and Recovery
Committee (MRRC)
Slide 14
IEEE MGA MRR Committee Composition
VOTING MEMBERSChair (Appointed by the MGA Board based upon recommendation of MGA N&A
Committee)10 Regional MD Coordinators (Appointed by Region Directors)
Two representatives, appointed by the Vice President, Technical Activities
CORRESPONDING MEMBERSAll MD Chairs, Societies, Sections, and Chapters
Babak Beheshti, Chair, MGA MELC Committee (Ex officio)William W Moses, Chair, IEEE TAB Conferences Committee (Ex officio)Jaison Abey Sabu, appointed by the MGA Student Activities Committee
Augusto Herrera, appointed by the MGA GOLD CommitteePatricia Sulzer, appointed by the IEEE Standards AssociationKathleen McDevitt, appointed by IEEE Woman in Engineering
STAFF SUPPORTIEEE MGA staff lead, Membership Development
Slide 15
Slide 16
The voting members of the MRRC (2012)
R10 –Hang-Bong [email protected]
R9 – Norberto Lerendegui [email protected]
R8 – Dirk Van Hertem [email protected]
R7 – Lawrence Whitby [email protected]
R6 – Luis Carbajo [email protected]
R5 – Joe Redfield [email protected]
R4 – Mohamad Berri [email protected]
R3 – Bill Williams [email protected]
R2 – Javvad Qasimi [email protected]
R1 – Gim Soon Wan [email protected]
MGA 2012 Membership Recruitment & Recovery (MRR) Committee [email protected]
TA RepresentativeAntonio [email protected]
TA RepresentativeRobin Sarah [email protected]
Region 8 Membership Development Workshop, Leuven September 2012
Volunteers – Region, Section, Society MD Chairs
Members – Participation in the MGM program, or otherwise
Staff – Member & Geographic Activities (MGA) MD Staff
Adrienne HahnMGA Manager, Membership
Marketing [email protected]
Elyn PerezMGA Manager, Membership
Sales [email protected]
Cathy DownerMGA Membership Development
Laura DurrettMGA Project Manager-Volunteer
Services/Student [email protected]
Nick LehotzkyMGA Member Benefits Marketing
Manager Online [email protected]
Slide 17
Worldwide & Integrated Team Effort
Lisa DelventhalMGA Manager, Young Professional
Program [email protected]
John DayMGA Director, Membership
Development [email protected]
Slide 18
MD Monthly Webcast Monthly MD WebcastWednesday, 1:00 PM Eastern
Runs about 60 minutes
Volunteers & Members present on topics, along with IEEE Staff
Standard format
Open floor question and answer period
Each session is recorded
Aleksandar Szabo, Host of MD Webcast and MGA 2012 Chair of Member Recruitment & Recovery (MRR) Committee [email protected]
The Archive Guides:• Grouped by month• Listed by presentation topic, speaker, file posted in PDF• Each file accessed by IEEE web account
What is the Student Branch Role in Membership
Development?
• The Student Branch should work on member recruitment, retention and recovery• If you don’t have an MD Officer the SB Chair is responsible for Membership Development in your SB• To make it easier for the SB Chair and the SB ExCom, appoint an SB MD Officer
Slide 19
What Should an MD Officer Do First?
Be in contact with your Student Branch Chair and SecretaryTo get information and advice, get in contact with your predecessor – Past MD Officer and/or Past SB ChairAsk your SB Chair, who has access to SB membership data in SAMIEEE, to download the list of your membersGet in contact and cooperate with your Section MD OfficerLearn about the membership trends in your Student BranchGet in contact with your members and learn about the reasons why they joined, are they satisfied and why they stay or leaveEstablish contacts with the MD Staff and take part in the Monthly Webcast
Slide 20
SB MD Officer Role and Job
Take care about Section Membership Development by using every occasion to promote IEEE
RecruitRetainRecover
Be familiar with all MD resources and toolsKnow the membership in your SBEstablish good relations and cooperate with other SB Officers, the Section MD Officer and other Section/Chapter OfficersIn larger Student Branches form an MD Team
Slide 21
What is Expected from the SB MD Officer to do?
Do your MD job in your Student Branch continuously Be enthusiastic and motivated to achieve good resultsBe in contact with your Section MD OfficerHelp the Section MD OfficerAsk him for help when you need itPrepare and inform the Section and Region MD Coordinator about your SB MD strategy and plansReport your actions and the outcomes
Slide 22
What Could/Should Be Done
Have an IEEE SB Notice Board at the UniversityHave presentations about IEEE Have promotional materials and give-awaysOrganize IEEE weeks at your University with many activitiesHave an MD Booth/Desk at your University for joining IEEEOrganize Presentations with discussionsOrganize WorkshopsOrganize Film eveningsOrganize ExcursionsOrganize Visits of companiesPromote IEEE Membership at conferencesInform Student members about Graduate student membership (GSM)Infor Student members and GSMs about professional membership
Slide 23
IEEE Center for Leadership Excellence
When fully operational, it will serve as the repository for all leadership training material within IEEE to ensure IEEE keeps pace with its evolving organization. Additionally, it will meet the needs of IEEE volunteer leadership by providing materials that will enable volunteers to accomplish their jobs efficiently and effectively; thus allowing them to spend more time ensuring that members are engaged in IEEE activities so that IEEE member satisfaction and relevance continue to grow.
Slide 24
Membership Development Reports
Global MD Reporto Statistical ‘pulse’ o Membership Trendso MD Calendar guidanceo MD-related announcements, activitieso Articles by volunteers - topic driven
Regional MD Reportso In-depth view of MD activities within
Region with Section datao Customizable by Region MD Chair
Society MD Reportso Template developed & is available
Slide 25
• New joined members targeted• E-mail sent from IEEE monthly to all
Section Chairs and Section MD officers containing special hyperlink to SAMIEEE log-in page
• Upon log-in, SAMIEEE will automatically run report of new members from previous month
• Report contains contact information, as well as the reason(s) why they joined IEEE
• Report date-range can be modified to pick-up new joins from previous months in your dashboard
Slide 26
New Member Alert
SAMIEEE Volunteer Access to Membership Statistics
Need IEEE Web Account
Registered Users with Designated Access
(officer position determines data that is
pulled)
Membership statistics by Geographical –
Region, Section, Affinity Group
Membership statistics by individual Society
Pre-defined queries to access reports easily
(MD) Folder with related pre-defined queries
for membership development data
Geographic & Society Predefined Queries
Questions? Contact: Helen Shiminsky at
[email protected] or [email protected]
Society Questions? Contact: Mary Curtis at
SAMIEEE website: www.ieee.org/samieee
Region 8 Membership Development Workshop, Leuven, September 2012 Slide 27
IEEE Web ResourcesJoin IEEE membership: www.ieee.org/join
Renew IEEE membership: www.ieee.org/renew
Welcome to IEEE for New Member: www.ieee.org/start
Benefits of IEEE membership: www.ieee.org/membership_services/membership/benefits/index.html
Member Grade Elevation: www.ieee.org/membership_services/membership/grade_elevation.html
Senior Member Elevation: www.ieee.org/membership_services/membership/senior/index.html
2012 IEEE Membership & Society Membership Dues: www.ieee.org/membership_services/membership/join/join_dues.html
2012 Memberships & Subscriptions Catalogs:http://www.ieee.org/membership_services/membership/2012_membership_booklet.pdf
e-Membership:http://www.ieee.org/membership_services/membership/join/emember.html
IEEE Society Memberships (list of IEEE Societies with links to each site): www.ieee.org/membership_services/membership/societies/society_memberships.html
Societies/Communities: www.ieee.org/societies_communities/index.html#sect1
Membership & Services: http://www.ieee.org/membership_services/index.html
Education & Careers: http://www.ieee.org/education_careers/index.html
Slide 28
IEEE Web Resources - ContinuedIEEE Contact Center: www.ieee.org/contactcenter
IEEE Support Center Home: https://supportcenter.ieee.org/
IEEE Master Brand and Logos: http://www.ieee.org/about/toolkit/masterbrand/index.html
IEEE Brand Toolkit: www.ieee.org/about/toolkit/index.html
Center for Leadership Excellence: http://www.ieee.org/societies_communities/geo_activities/officer_training/quick_start.html
Resources for Geographic Unit Officers: www.ieee.org/societies_communities/geo_activities/resources/index.html?WT.mc_id=soc_guo
Resources for Volunteers: http://www.ieee.org/about/volunteers/index.html?WT.mc_id=rfm_vol
About IEEE: http://www.ieee.org/about/index.html
Student Competitions: http://www.ieee.org/membership_services/membership/students/competitions/index.html
MGA is transitioning the SCOOP newsletter to MGA News Web pagehttp://www.ieee.org/societies_communities/geo_activities/mga_news.html
MD Web Portal: www.ieee.org/md
MD Kit Order Form: www.ieee.org/md
SAMIEEE/Analytics Tool: www.ieee.org/samieee
Slide 29
Thank youQuestions ?
Slide 30R8 SAC MD Workshop, September 2012