r2i webinar series: the social reality
DESCRIPTION
Matt Goddard, CEO of R2integrated, presents webinar, "The Social Reality: Turning the Hype Into Real Value for Your Business."TRANSCRIPT
THE SOCIAL REALITY:Turning the Hype Into Real
Value For Your Business
July 29, 2009
What we will cover today:
1. Social network theory vs. social media2. Social marketing is about behavior, not a set of tools.3. What has really changed and its effect on marketers.4. Social marketing execution framework – the four ways (only four)5. Questions
This is a Social Network
Social Networking (sō'shəl nět'wûrk'ing) n.
• Innate human behavior to reduce risk when
making a decision by reaching out to our
relationships for advice.
• Decisions Matter
Decisions Matter
1992…
•Social
•Networked
•Built Relationships
•Better Decisions
…2009
•Social
•Network
•Build Relationships
•Better Decisions
Old vs. New
Old vs. New
Chamber of Commerce
Friends and Family
Class Reunions
Industry Meetings
Newsletters
Social Networking (Old)
Social Media (New)
A change in the way we build relationships
+=
The New Math
A change in the way we make business decisions
The New Math
A change in the way we buy
The New Math
Social Media - The Game Changer
• Speed
• Storage
• Access
The customer is now in control
3:36 PM
4:00 PM
200-400 tweets every few seconds
Speed
Storage
• North of 4.5 million reviews
JustHost.com
Storage
Access
Access
Which would you hire?
Social Networking (Old)
Social Media (New)
A change in the way we buy
+=
The New Math
Social Media Marketing:
1. How has buying behavior been effected by social media?2. Execution using a framework, not a tool set approach.
