r0701 ytb travel network non-profit fund raising program presentation proposal for: helping...
TRANSCRIPT
R0701
YTB Travel Network Non-Profit Fund Raising Program
Presentation Proposal for:
Helping Non-Profits Make a Difference
Your Name
YTB Corporate Consultant
Your Phone Number
Statistics and Facts*
• Online donating is a growing source of income.
• Many donors are affluent.
• Trends prove that donors are beginning to give to more than one charity online.
• Donors choose monthly giving more than single giving in comparison to other methods of giving.
• Donors are more trusting of charities online than other institutions online (i.e. giving e-mail, opening attachments, links).
• Online programs will attract new age groups.
Statistics and Facts*
• In 1999, estimated total online giving: $10 million
• In 2000, estimated total online giving: $250 million
• Prediction: By 2010 1/3 of money donated will be given online. At current levels (2003), this would represent $80 billion
Source: Harvard University, Initiative on Social Enterprise Report (Oct 00)
GENDER
Male 44.6%
Female 55.4%
AGE OF DONOR
18-29 16.9%
30-39 27.7%
40-49 24.1%
50-59 18.1%
60-69 8.4%
70-79 4.8%
80 or older 0%
ONLINE CHARITABLE DONATIONS
GIVEN TO IN THE LAST YEAR
1 44.2%
2-3 28.6%
4-5 16.9%
6-10 5.2%
10 or more 5.2%
*HJC New Media Direct Marketing Association Nonprofit Federation
Survey of Online Donorsfrom over 1,000 non-profitorganizations*
Statistics and Facts*
• Americans overwhelmingly agree that a company’s support for a charitable cause impacts their buying decisions.
• According to a Cone/Roper study, more than 86% of American’s would be likely to switch brands to support a cause, when price and quality are equal.
The Non-Profit Dilemma
Educational
Environmental
Religious
Social Medical
Funding is a never ending challenge for non-profits
Take Your Fund Raising Over the Top !
Travel is the Ultimate Fund Raiser!
Our innovative affinity program provides you with your own online travel website (similar to Expedia®) which can help generate thousands of dollars for your organization when members and supporters book their personal travel through you.
No Matter What Your Cause…
WORLD’S LARGEST INDUSTRY
• Travel is the world’s largest industry and is growing 23%
faster than the global economy
• $1.3 trillion industry in the U.S. alone
• Travel is a “big ticket” item producing significant
commissions
UNIVERSAL APPEAL & DEMAND
• Everyone loves to travel
• Travel is expected to double by the end of the decade
INDUSTRY MARKET SHIFT
• On-line travel is the fastest growing commercial Internet
segment
Why Travel?
• Founded in January 2001 with the goal of becoming the world’s largest travel company by 2011
• Founded by Lloyd “Coach” Tomer, a retired pastor who understands the challenges of non-profit organizations.
• Wholly-owned subsidiary of YTB International, a publicly-traded company (YTBL.PK)
YTB Travel Network
Staff grew from 18 in 2003 to over 140 in 2006
New Home OfficeWood River, IL • 122,000 sq. ft.
YTB Travel Network earned the Pinnacle Award, Carnival Cruise Lines’ top award
YTB Travel Network
• Travel is YTB’s business.
• Our 2007 goal is $1 billion in travel bookings!
You earn 40% of the
commissions for travel
booked on your site by
your supporters. The
commissions are paid to
you as royalties.
Your Organization’s “Private Label” Travel Site
The booking engine
uses the same
technology and provides
the same features and
prices as other online
booking engines such as
Expedia®, Orbitz® and
Travelocity®.
In addition to your full
service booking engine,
YTB is developing a series
of “specialty sports”
websites to which your
supporters will also have
access. These are provided
to your organization as
part of your YTB travel
program at no additional
fee. As with all travel
booked through YTB, these
travel deals pay your
organization top
commissions.
Your Organization’s
“Specialty”
Travel Website
Our partners are the biggest names in travel. They provide your inventory!
A Simple Shift
Simply stated, all you are saying to your members or supporters is this:
“We know you are going to book travel online. All we are asking is that you book your travel with us. You’ll receive competitive rates or better and you’ll be helping a cause you believe in.”
Even a relatively low participation rate by membership can produce significant funds.
Affinity Program Business Model
Association receives funds paid by third party vendors - not membership base Association booking engine provides
membership with competitive online rates
Members/supporters visit
association site to book personal
travelYTB provides marketing assistance
Your Organization Will Earn $169
2 People – 7 Day Caribbean Cruise
Let’s Compare
Produce a Financial Windfall
00,000 Total Membership of Organization
x 1% participation by members
= 0000 Participating Members
x $2,800 average yearly usage per member
x 5% Average commission rate
= $ 00,000 in travel commissions
x 40% association percentage
= $ 00,000 in Revenue for Your Organization
With the YTB program you receive a substantial share of the revenue from
your travel website. 40% of all travel commissions from the website go
directly to your organization. Below is an example of the income potential of
an organization.
Figures provided are target estimates and do not imply guaranteed performance. To achieve maximum performance organizations must effectively communicate the travel program to their supporters.
What percentage of your supporters would travel with you if it didn’t cost them a penny?
Marketing and Promotion
YTB has a variety of marketing campaigns and tools to help market the travel program to your supporters. We can provide camera ready master copies of marketing material including:
Display ads
Posters
Inserts
Emails
Website Banners
Desktop Icons
YTB Account ManagerEvery association account in the YTB Travel Affinity program is assigned their own account manager. At YTB we want our
program to be a resounding success for your organization. Your account manager will get to know your organization and will make recommendations on how, together, we can maximize the fundraising from
your travel program. We have a number of marketing programs in addition to group travel ideas they will discuss with you to get your travel
program off to a fast start!
Group TravelIn addition to the travel website and account manager, we also provide group
travel services free of charge! No matter what your cause, group travel can
be the perfect complement to your organization! Group travel can:
• Produce significant commissions back to your organization.
• Provide your supporters with the opportunity to travel at a very reasonable prices.
• Generate excitement for your organization.
• Be unbelievably easy to organize and implement!
If you believe a group function must be time consuming and daunting, you haven't worked with YTB!
Group travel must comply to YTB Group Travel Guidelines
Funding Advantage Newsletter
We are constantly changing…improving our program to serve you better.
And we want to let you know what these changes mean to your travel
program. That’s why every 3-4 weeks we publish our Funding Advantage
newsletter.
Through the Funding Advantage we let
you know about new marketing
programs, great group travel ideas,
new vendors we add to your travel
website and success stories from our
association accounts.
A Service to your Supporters
Who doesn’t love to travel…and who doesn’t love great travel prices? Your
travel program is much more than just a fundraising program. As a service to
your supporters, it puts the “fun” into
fundraising! Through your travel
program we will bring great travel
opportunities to your supporters at
some of the best prices found on the
internet. And, you get all the credit!
The Process
This places your organization on our “Do Not Contact” list to prevent being called by other Association Specialists.
YTB will provide any information needed for board approval. Plus, we will conduct conference calls or additional presentations.
Once application has been received. The booking engine can usually be online in 7-10 business days.
Association provides an image file of their logo to be used on the booking engine.
YTB will create, maintain, and house on a secured server a “Private Label” booking engine for the association.
YTB will provide marketing assistance to be used to promote affinity program with members and supporters.
Funds are distributed after being received by YTB Travel.
Your Organization is Registered with YTB
Conduct Due Diligence
Complete and Submit Application
Provide Organization Logo
YTB Customizes Your Booking Engine
Marketing/Promotion Program Initiated
Receive Royalty Checks from YTB
Program Features
• Association booking engine provides membership with
competitive online rates
• Relatively low participation rate by membership still
produces significant revenue
• Association revenue paid by third party vendors not
membership
• Program operates 24/7 producing perpetual income
• “Private Label” booking engine provides additional
exposure
Program Features
• Trackable commissions
• Customized marketing program
• No Long-term Commitment
• Assigned Account Manager and group travel expert.
• High perceived value
• Program cost is only a one time fee of $449.95.