RURAL DEVELOPMENT TOURISM/SERVICES

Tutor: Magdaléna Pichlerová

Elina Puustinen

Heidi Tuominen

Petra Vachova

Elena Zamcu

Paul Ivan

Innovation in Nature Based Tourism Services Suceava, Romania 26. April- 7. May 2010

• Creating innovations for Conacul Domnesc which is located approx. 5 kms from Sucaeva city center

• hotel, restaurants and other services are located around the old mansion house

• target group: businessmen and tourists• Romanian (90% - March 2010), Italy, France, Germany,

etc.• The complex offers: • conference hall, additional conference rooms for smaller group

meetings• 40 luxury rooms with 78 beds, deluxe 2 bedroom apartment with

living room, bathroom• restaurant with 250 seats, winehouse, fitness centre, swimming

pool and tennis courts and high-capacity hall

Description of the case study

SWOT Analysis

Strenghts•Constant prices (for 3 years)•Space potential•Winehouse (crama)•Park•Lake •Potential of surroundings

Opportunities•Potential of surroundings•Sport area•Multifunctional use of the hall•Park•Cooperation•Teambuilding actions

Weaknesses•Competition•Advertisement•Permanent arrangements•Transportation•Language limitation•Intensive aroma of the spaces•Cooperation•No specific image of the place

Threats•„SPA“ even if it is only the pool and sauna•Road to the lake•Equal approach to guests

• Selling more drinks in a restaurant

• „empty“ weekends – weekend packages can’t be sold

• Use of winehouse (crama)

• General suggestions for innovations

Problem definiton

Influence of the economical world crisis

-1000000

0

1000000

2000000

3000000

4000000

5000000

2006 2007 2008

Annual turnover

Net profit

• Personal recommendations of the drinks

(e.g wine suitable for choosen meal)

• Standing brochure with special suggestions of drinks + pictures

Innovation plan

Selling more drinks

Winehouse (crama) use

• Open hours longer than in restaurant

• Happy hours

• Pub style

• Table games (chess, cards), darts, billiard

• Small snacks

• Sport suggestions: instructor (tennis), tournaments, rush hours for „empty“ hours at the tennis court

• Big hall suggestions: fair trade, permanent events/exhibitions

• Alternatives: remove the permanent decoration and make it more multifunctional or promote it more for specific markets

Weekend packages can’t be sold + General suggestions

Very general suggestions

• Better information about possibilities/ activities in the surroundings (e.g. monasteries, outdoor activities)

• Cooperation with taxi agencies and other partner (horse sledge)

• Discounts for returning clients• Useful information for tourist (map)• Theme events + concerts• Target group – older couples, nature-loving/willing

people, businessmen and companies• Better use of the park - refresh a vegetation in the park

Finland • We did not see too much common applicabilities between Conacul

Domnesc and our pre-cases so we decided to compare this company to our home countries- Romania, Slovak and Finland.

• Conacul Domnesc has really attractive and fancy meeting rooms and their clients have also picked up this point. In Finland hotels´ haven´t invested much to meeting facilities and to atmosphere of these places. The meeting rooms are usually full of technology (computers, smartboards, monitors..) and this can create very sterile and cold spirit of the place

• Because of that they have a huge risk to loose some of the potential customers for the competitive enterprises, which has better and more stimulating and attractive meeting spaces.

• Conference tourism is growing all the time and that’s why hotels should find their weak points in services for businessmen.

Applicability

Slovakia

• This hotel was built in western european style which reminded us, that many places are trying to copy this style and by that they are loosing their unique and personality

• It is very good example of making business with indifferent target group

Applicability

Romania • The ideas from our innovation study and our final report

can be perfectly applied for Conacul Domnesc and not just for it. But establishing new target means more services and more resources that the company has to offer.

• We think that the returning clients program it’s a great idea for all this kind of businesses.

• Developing of the wine house (crama) in a pub style can make Conacul Domnesc a big competitor for other pubs and restaurants. In time, spending the evenings there can became a habit for a lot of people from surroundings, especially for the young ones.

Applicability

Thank you for attention=)

Finland

RomaniaSlovakia

Finish: Kiitos!

Slovak: Dakujem!

Romanian: Mulțumesc!