r flo.€¦ · if your brand is in violation of any of the brand criteria below, it's time to...
TRANSCRIPT
How effective is your brand?
If your brand is in violation of any of the brand criteria below, it's
time to redefine, refine, and redesign!
Rebranding can get expensive but you don't have to spend thousands
of dollars to build a great brand. The brand rules outlined below are
based on expert advice and years of experience. Follow these brand
rules and you'll save time, money, and many late night headaches!
Apply these principles to your current brand strategy, or start from
scratch:
R_� flo. 1 - eo�csfp_,,w"1SUCCESSFUL BRANDS ARE BUILT ON CONSISTENCY. FROM THE
IMAGES AND FONTS, TO THE COLORS AND WORD CHOICE, AND
ACROSS ALL PLATFORMS WHERE YOUR BRAND CAN BE SEEN
CONSISTENCY IS KEY! KEEPING IT SIMPLE IS ALSO KEY. USE THE
LIST BELOW TO START PUTTING TOGETHER YOUR OWN BRAND
RULES. REMEMBER TO KEEP A RECORD OF IT FOR YOUR
BUSINESS.
� brad ... My three colors are:
,.
My three fonts are:
For headlines: ----------------------
For subheadlines: ---------------------
For body text: -------------------�
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Words/phrases that commonly appear in my branding are:
My branding often has images/graphics/photography of:
Brands that inspire me are:
These are the places where people will come across my branding. Circle
all that apply. It is important to stay consistent in all areas.
Google+
Flickr
Custom Slides
Website
Youtube
Physical Products
lnstagram
Periscope
Podcast
Info products
Business Class Premium Perk: Check out your Brand Style Guide;
resource inside The Art to Creating Stunning Visual Content guide
for specifics on choosing the best components for your brand!
R..uU flo. 2 - De-sfj1i De-I-ails LET'S GET TO THE NITTY GRITTY OF YOUR BRANDING
COMPONENTS. WHEN WAS THE LAST TIME YOU CONSIDERED THE
FORM OF THE BULLET POINTS YOU USE OR THE BORDER YOU USE
ON EVERY IMAGE? WHEN IT COMES TO BRANDING, GREAT DESIGN
IS IN THE DETAILS! USE THE EXERCISE BELOW TO HELP YOU
DEFINE THE DETAILS OF YOUR BRAND.
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Texture - helps communicate identity and message and an immersive world.
Rough
Glossy
Dull
Gradient
Cozy
Abrasive
D�e,s & Plwf�r�p'tf
Flat
Sleek
Other:
Consider the following when using images in your branding:
Filters (images)
Transparent
Patterns
High Exposure (bright)
Opaque
Borders
Low Exposure (dark)
Black& White
Other: -----
Business Class Premium Perk: Not artistically savvy? No
problem! The Key to Creating Stunning Visual Content guide
takes you step by step through all the elements of design you'll
need to create a winning brand.
Ruk fw. 3 - OutJ11J A-flraci-s OutJ11JTHE BEST WAY TO ATTRACT YOUR IDEAL CUSTOMERS IS TO BE
CLEAR ON WHAT THEY WANT TO SEE FROM YOU AND DELIVER IT
IN SPADES.
USE THE QUESTIONS BELOW TO SEE IF YOUR BRAND IS
APPROPRIATE FOR THE KINDS OF CUSTOMERS YOU WANT TO
ATTRACT AND KEEP.
Think of your ideal customer. What do they want? What do they need? What do they struggle with?
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BRANDING IS YOUR FIRST IMPRESSION WITH POTENTIAL
CUSTOMERS AND IT IS IMPORTANT TO GET IT RIGHT.
CONSCIOUSLY PROJECTING THE RIGHT PERSONA AND
CHARACTERISTICS AS A BUSINESS OWNER WILL HELP ATTRACT
THE CUSTOMERS YOU WANT AND REPEL THE ONES YOU DON'T
WANT.
HERE ARE SOME WAYS TO MAKE SURE YOUR BRANDING IS TOP NOTCH
On a scale from 1 to 10, how would you rate the professionalism of your website?
1 2 3 4 5 6 7 8 9 10
On a scale from 1 to 10, how well would you say your copy connects with your dream customers?
1 2 3 4 5 6 7 8 9 10
On a scale from 1 to 10, how polished do the images you use look?
1 2 3 4 5 6 7 8 9 10
On a scale from 1 to 10, how consist is your branding?
1 2 3 4 5 6 7 8 9 10
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1 - What topics address the issues and interests of your dream clients?Consider using these topics as articles, blog posts, or free worksheets.
2 - What images and quotes resonate with your dream clients?Consider using these images and quotes in social media posts and
featured images on your site.
3 - What do your dream clients want to hear from you?What is the message you need to deliver to them?
Consider this when composing the copy on your website, in your
lead magnets, and in your social media posts .
Business Class Premium Perk: For more strategies, watch the
''Understanding Your Customer's Motivations" video on page 4 inside
the Art of Selling Guide.
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