qut digital repository: //core.ac.uk/download/pdf/10887749.pdfknowledge in advertising and b2b...

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QUT Digital Repository: http://eprints.qut.edu.au/ Patti, Charles and van Dessel, Maria (2008) Knowledge in advertising and B2B marketing communications : the search for the literature in a global environment. In: The Global Marketing Conference, Academy of Marketing Science, 20-24 March 2008, Shanghai Jiao Tong University, Shanghai. © Copyright 2008 [please consult the authors]

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Page 1: QUT Digital Repository: //core.ac.uk/download/pdf/10887749.pdfKNOWLEDGE IN ADVERTISING AND B2B MARKETING COMMUNICATIONS: THE SEARCH FOR THE LITERATURE IN A GLOBAL ENVIRONMENT Professor

QUT Digital Repository: http://eprints.qut.edu.au/

Patti, Charles and van Dessel, Maria (2008) Knowledge in advertising and B2B marketing communications : the search for the literature in a global environment. In: The Global Marketing Conference, Academy of Marketing Science, 20-24 March 2008, Shanghai Jiao Tong University, Shanghai.

© Copyright 2008 [please consult the authors]

Page 2: QUT Digital Repository: //core.ac.uk/download/pdf/10887749.pdfKNOWLEDGE IN ADVERTISING AND B2B MARKETING COMMUNICATIONS: THE SEARCH FOR THE LITERATURE IN A GLOBAL ENVIRONMENT Professor

Page 3: QUT Digital Repository: //core.ac.uk/download/pdf/10887749.pdfKNOWLEDGE IN ADVERTISING AND B2B MARKETING COMMUNICATIONS: THE SEARCH FOR THE LITERATURE IN A GLOBAL ENVIRONMENT Professor

Page 4: QUT Digital Repository: //core.ac.uk/download/pdf/10887749.pdfKNOWLEDGE IN ADVERTISING AND B2B MARKETING COMMUNICATIONS: THE SEARCH FOR THE LITERATURE IN A GLOBAL ENVIRONMENT Professor

Page 5: QUT Digital Repository: //core.ac.uk/download/pdf/10887749.pdfKNOWLEDGE IN ADVERTISING AND B2B MARKETING COMMUNICATIONS: THE SEARCH FOR THE LITERATURE IN A GLOBAL ENVIRONMENT Professor

Page 6: QUT Digital Repository: //core.ac.uk/download/pdf/10887749.pdfKNOWLEDGE IN ADVERTISING AND B2B MARKETING COMMUNICATIONS: THE SEARCH FOR THE LITERATURE IN A GLOBAL ENVIRONMENT Professor

Page 7: QUT Digital Repository: //core.ac.uk/download/pdf/10887749.pdfKNOWLEDGE IN ADVERTISING AND B2B MARKETING COMMUNICATIONS: THE SEARCH FOR THE LITERATURE IN A GLOBAL ENVIRONMENT Professor

Page 8: QUT Digital Repository: //core.ac.uk/download/pdf/10887749.pdfKNOWLEDGE IN ADVERTISING AND B2B MARKETING COMMUNICATIONS: THE SEARCH FOR THE LITERATURE IN A GLOBAL ENVIRONMENT Professor

Page 9: QUT Digital Repository: //core.ac.uk/download/pdf/10887749.pdfKNOWLEDGE IN ADVERTISING AND B2B MARKETING COMMUNICATIONS: THE SEARCH FOR THE LITERATURE IN A GLOBAL ENVIRONMENT Professor

Page 10: QUT Digital Repository: //core.ac.uk/download/pdf/10887749.pdfKNOWLEDGE IN ADVERTISING AND B2B MARKETING COMMUNICATIONS: THE SEARCH FOR THE LITERATURE IN A GLOBAL ENVIRONMENT Professor

Page 11: QUT Digital Repository: //core.ac.uk/download/pdf/10887749.pdfKNOWLEDGE IN ADVERTISING AND B2B MARKETING COMMUNICATIONS: THE SEARCH FOR THE LITERATURE IN A GLOBAL ENVIRONMENT Professor

Page 12: QUT Digital Repository: //core.ac.uk/download/pdf/10887749.pdfKNOWLEDGE IN ADVERTISING AND B2B MARKETING COMMUNICATIONS: THE SEARCH FOR THE LITERATURE IN A GLOBAL ENVIRONMENT Professor

Page 13: QUT Digital Repository: //core.ac.uk/download/pdf/10887749.pdfKNOWLEDGE IN ADVERTISING AND B2B MARKETING COMMUNICATIONS: THE SEARCH FOR THE LITERATURE IN A GLOBAL ENVIRONMENT Professor

Page 14: QUT Digital Repository: //core.ac.uk/download/pdf/10887749.pdfKNOWLEDGE IN ADVERTISING AND B2B MARKETING COMMUNICATIONS: THE SEARCH FOR THE LITERATURE IN A GLOBAL ENVIRONMENT Professor

Page 15: QUT Digital Repository: //core.ac.uk/download/pdf/10887749.pdfKNOWLEDGE IN ADVERTISING AND B2B MARKETING COMMUNICATIONS: THE SEARCH FOR THE LITERATURE IN A GLOBAL ENVIRONMENT Professor

Page 16: QUT Digital Repository: //core.ac.uk/download/pdf/10887749.pdfKNOWLEDGE IN ADVERTISING AND B2B MARKETING COMMUNICATIONS: THE SEARCH FOR THE LITERATURE IN A GLOBAL ENVIRONMENT Professor

Page 17: QUT Digital Repository: //core.ac.uk/download/pdf/10887749.pdfKNOWLEDGE IN ADVERTISING AND B2B MARKETING COMMUNICATIONS: THE SEARCH FOR THE LITERATURE IN A GLOBAL ENVIRONMENT Professor

Page 18: QUT Digital Repository: //core.ac.uk/download/pdf/10887749.pdfKNOWLEDGE IN ADVERTISING AND B2B MARKETING COMMUNICATIONS: THE SEARCH FOR THE LITERATURE IN A GLOBAL ENVIRONMENT Professor

Page 19: QUT Digital Repository: //core.ac.uk/download/pdf/10887749.pdfKNOWLEDGE IN ADVERTISING AND B2B MARKETING COMMUNICATIONS: THE SEARCH FOR THE LITERATURE IN A GLOBAL ENVIRONMENT Professor

Page 20: QUT Digital Repository: //core.ac.uk/download/pdf/10887749.pdfKNOWLEDGE IN ADVERTISING AND B2B MARKETING COMMUNICATIONS: THE SEARCH FOR THE LITERATURE IN A GLOBAL ENVIRONMENT Professor

Page 21: QUT Digital Repository: //core.ac.uk/download/pdf/10887749.pdfKNOWLEDGE IN ADVERTISING AND B2B MARKETING COMMUNICATIONS: THE SEARCH FOR THE LITERATURE IN A GLOBAL ENVIRONMENT Professor

Page 22: QUT Digital Repository: //core.ac.uk/download/pdf/10887749.pdfKNOWLEDGE IN ADVERTISING AND B2B MARKETING COMMUNICATIONS: THE SEARCH FOR THE LITERATURE IN A GLOBAL ENVIRONMENT Professor

QUT Digital Repository: //core.ac.uk/download/pdf/10885894.pdf · technological literacies required of preditors partly overlaps with that of contemporary journalism. But preditors

QUT Digital Repository: //core.ac.uk/download/pdf/10883878.pdf18 % * 89 3 ! % . 0 ( . 0 , ( , & ( ( 9. Title: pfbmtp200.dvi Created Date: 9/29/2006 9:53:23 PM

QUT Digital Repository: //core.ac.uk/download/pdf/10878767.pdf · Tenerife, 2004 and included Bo Wah Leung (Hong Kong) and Frits Evelein (The Netherlands) in a first stage – sets

WARDEN TRAINING AT QUT - QUT | Facilities Management

QUT Digital Repository: //core.ac.uk/download/pdf/10895582.pdf · 2016. 5. 12. · ASTM G31 specifications in 3.5 wt% NaCl. Electrochemical polarization resistance measurements were

QUT Digital Repository: //core.ac.uk/download/pdf/10887755.pdf · 2016-05-11 · The alignment of curricula with desired generic higher education learning outcomes, widely referred

QUT Digital Repository: //core.ac.uk/download/pdf/10893407.pdfinformation provided by the Cooperative Research Centre for Construction Innovation in relation to the Consultancy Services

QUT Digital Repository: //core.ac.uk/download/pdf/10892841.pdf · recognize advertising as a profession and the subsequent need for a training system for new entrants to the industry

QUT Digital Repository: //core.ac.uk/download/pdf/10896619.pdf · 2016-05-13 · Government defence acquisition and sustainment agency, the Defence Materiel Organisation (DMO), embarked

QUT Digital Repository: //core.ac.uk/download/pdf/10894551.pdf6 1 occur (i.e., a switch in behavioral patterns) when key constraints in the performance context 2 are manipulated (see,

QUT Digital Repository: //core.ac.uk/download/pdf/10897438.pdf · deaths and the displacement of approximately 5.5 million Sudanese people – 600 000 of which have left Sudan to

QUT Digital Repository: //core.ac.uk/download/pdf/10895035.pdf · 2016. 5. 12. · The paper examines work-life balance (WLB) and working time. It proposes possible theoretical frameworks

QUT Digital Repository: //core.ac.uk/download/pdf/10895753.pdfentertainment, comes to America weakly, under "Venusian" negotiation; the only question iJ whether or not Americans "get"

Procedure - QUT

QUT Digital Repository: //core.ac.uk/download/pdf/10882954.pdf · V [ [ [ "} V# } ° V x } # [ [ [ [ [ [ ° }

QUT Digital Repository: //core.ac.uk/download/pdf/10884028.pdf · Bergeret, 2001), UK (Health and Safety Executive, 2001) and Australia (Haworth, Tingvall & Kowaldo, 2000). In Australia

QUT Digital Repository: //core.ac.uk/download/pdf/10893436.pdfanalysis is a rigorous, quantitative and data-intensive procedure, which requires identification all potential effects,

QUT Digital Repository: //core.ac.uk/download/pdf/[email protected] Phone +61 7 3138 3176 Fax +61 7 3138 3989 Beyond discovery: A case study of teacher interaction,

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QUT Digital Repository: //core.ac.uk/download/pdf/10883135.pdf · professional resource issues, challenges and opportunities facing Australia over the next 5-10 ... traditional libraries

QUT Digital Repository: //core.ac.uk/download/pdf/10885654.pdf · Walsh, A. School of Nursing, ... and “I plan to reduce my child’s next ... and ‘prevent a febrile convulsion’

QUT Digital Repository: //core.ac.uk/download/pdf/10883214.pdfnonlinear response of ROPS. These analytical methods have been very simplified and have primarily involved the use of

QUT Digital Repository: //core.ac.uk/download/pdf/10883116.pdf · Queensland University of Technology, Australia [email protected] ABSTRACT This paper serves as an introduction to,

QUT Digital Repository: //core.ac.uk/download/pdf/10886339.pdf · 2013. 7. 5. · A further significant contribution to the definitional work has been made by Mihaly Csikszentmihalyi’s

QUT Digital Repository: //core.ac.uk/download/pdf/10894835.pdf · 2016. 5. 12. · Appendix 1, including the affiliate of the Journalism Education Association (JEA), Australian Journalism

QUT Digital Repository: //core.ac.uk/download/pdf/10892783.pdfthe location of the cellular phone and the concert schedule (Moran & Dourish, 2001). Augmented Reality (AR) is a field

QUT Digital Repository: //core.ac.uk/download/pdf/10887947.pdfGiven Bernard Tschumi s immersion in French philosophic discourse, it not sur— prising that the dialectic between the

QUT Digital Repository: //core.ac.uk/download/pdf/10878914.pdf · digital media, and their commitment ... prevents us from truly living with and in the world, ... from the slowly

QUT Digital Repository: //core.ac.uk/download/pdf/10894272.pdf · 1 Healthcare associated infections aﬀect 5–10% of acute-care patients in 2 developed countries, and considerably

QUT Digital Repository: //core.ac.uk/download/pdf/10892848.pdf · Emergence of Smart Urban Ecosystems: Application of ICT for Capacity Building in Environmental Decision Making Dr

QUT Digital Repository: //core.ac.uk/download/pdf/10892761.pdf · 2016-05-11 · BEB100 assesses a number of outcomes through TeamWorker including the collaborative submissions outlined

QUT Digital Repository: //core.ac.uk/download/pdf/10887772.pdf · 2016. 5. 11. · online environment, with games, itinerary planner and ticket sales, was developed to pull Ekka goers

QUT Digital Repository: //core.ac.uk/download/pdf/10882946.pdf · Women: Project Evaluation (Perth: Murdoch University and Curtin University of Technology, 1996); P Seitz Pilot Mentor