How to get the most from your

Social Media platforms!

Quick Class

Everything is always changing on Social

Media, this is the latest ‘intel’ on how to

optimise your use of each platform.

September 2018

You do NOT need to be doing

all of these platforms!

The purpose of this information is so you can pick the platforms

you want to use, and optimise your use!!

Facebook!

Optimal posts: 3- 5 per week.

Purpose: brand awareness and engagement

Hashtags: 2

Focus on the time when your ideal audience is online.

Use Your Page Insights!

Page Insights > Posts

Use your page to talk around topics which are relevant to

your business.

Use Twitter trending topics, Google alerts, news and even

watch Piers Morgan to find topics to talk about!

Ask questions.

Be useful and relevant!

Get clear about purpose of your page!

What do you want people to do after visiting your page?

Prioritise for mobile!

(96% of FB Adverts viewed on mobile!)

Check/optimise page settings!

Use your story!

Messenger – expected 12 minute response time!

Automate first response! No bots – UK prefer

humans!

Like pages from your page

and respond as your page!

In right hand

column of your page

Like pages your ideal

customer will follow!

Use your pages feed as a place to network!!

Comment as your page,

so your potential ideal

audience see you!

Google+ (Yes really!)

Optimal posts: 1 a week

Purpose: SEO

Priority a website link.

Use ‘add button’ to add a webpage link.

Each time you do this Google re-index your website.

When you are logged into your Google

account, use the 9 squares to find ‘My

Business’.

If you can’t see it, you may need to click

‘more’ or register your business with Google.

Use ‘create post’ add a few words, a

sentence will do.

Use ‘Add a button’ to add your website link.

Twitter!

Optimal posts: 5 a day!

Purpose: SEO/Backlinks

Hashtags: 3

Twitter!

Schedule!

Use images and videos

Research hashtags!

Retweet influencers to your audience.

Check in, to engage!

Instagram:

Optimal posts: 1 a day (share to Facebook as extra*)

Purpose: Brand awareness and engagement

Hashtags: 11 (split!)(2 describing image in original – shared to FB

9 for your audience in first comment)

Instagram:

To grow your followers – follow those who are

active on your competitors IG or on your influencersUnfollow only those who don’t follow back

- app ‘followers’ on phone!

Portrait videos!!

*Don’t post at same time as FB posts.

Use at two optimal times.

Click on a post on your

competitors or an

influencers Instagram

Click on a post likes

to show those who

are engaging with

the post and follow.

You can then

engage on their

posts, and they will

see you are

following them.

Do NOT unfollow!

Unless in a few

months, they are

still not following

you back!

LinkedIn:

Optimal posts: 5 a week(2 x post shared to Personal Profile)

Purpose: Brand awareness

Hashtags: 2

Pinterest:

Optimal posts: a few, once a week

Purpose: Brand awareness & Back Links

Hashtags: up to 20

(the hashtag feeds shows newest on top)

(Technically Pinterest is now seen as a visual search engine rather

than a social media platform. I’m including it here as regular

consistent use, in the same way you would use a Social Media

platform is essential!)

Pinterest:

Organise your boards

You can pin any interesting content you find to your

boards - ideas that inspire you - and put your own

image pins in between

Use ifttt.com for Instagram to Pinterest

to automatically update board called Insta Pics on

Pinterest.

Your Own Facebook Group

Optimal posts: as much as you like!

Purpose: Brand awareness, engagement and offers!

Hashtags: up to you!

Facebook Stories/Instagram Stories

Optimal posts: 3 times a day!!

(set your alarm!!)

Purpose: Brand awareness and engagement

Hashtags: up to you!

Create images in advance. Key is consistency!

Diary/behind the scenes, good for before a big launch/push!

You do NOT need to be doing

all of these platforms!

The purpose of this information is so you can pick the platforms

you want to use, and optimise your use!!

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