quick case study on brand strategy
TRANSCRIPT
FLYING EYES: BRAND GUIDEVisit the Flying Eyes Website
RESULTS
Clarity, Efficiency, Productivity
Clear & Targeted Representation
Market Research
Brand PersonalityBrand Personas
Core Messages
Company-Centered Vision
No Targeted FocusNew Markets
Dissatisfied withCurrent Marketing
Firm’s Approach
“We are using the brand guide when dealing with other agencies; to create a sale sheetfor distributors and retailers; and to develop media kits for journalists writing reviews of our products. And it’s the basis for updating our website. ”
~ Dean Siracusa, President & Founder
“We’re a niche eyewearcompany. Having this onebranding guide that gets the point across no matter who you are--it’s all here, the identity of the company. When she got that done, I was sold.”
~ Dean Siracusa, President & Founder
Case Study: Identity
© Dawn Weathersbee 2017
“Dawn listens clearly enough so she can ask follow-up questions and get a really good idea what your company is about. I’ve worked with a lot of marketing companies and she is the first one who really asked the right questions.”
~ Dean Siracusa, President & Founder
Lack of Brand-Specific Messaging
SOLUTIONSCreate Brand StrategyLack of Direction
Research & Design
Informed Strategy
Confident Direction
PROBLEMS
Poor Representation
Image ConfidenceDelegation CapabilitySource Designer