integrated marketing communication (imc) and ...brand identity strategy figure 1 brand equity...
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INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPO...Sreedhar Madhavaram; Vishag Badrinarayanan; Robert E McDonaldJournal of Advertising; Winter 2005; 34, 4; ABI/INFORM Globalpg. 69
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