questions to ask when building an online community
TRANSCRIPT
Questions to ask when building and maintaining an
online community
Scott MooreOnline Community Consultant
twitter.com/scottmoore
Printable Edition
This is intended for solo viewing, the live-action version will be much more exciting.
There are NOTES to add supporting details to the main point. So if you aren’t seeing notes, you are missing information.
Answering foundational questions early in the process will:
Set you on the right path.
Help you sift through technology decisions, especially giant feature lists.
Support you if a crisis arises.
People
Who are they in terms of age, gender, profession, social technographics?
Where are they online? Where are they offline?
People
Who will the community not serve?- Age- Country
It’s about setting expectations
You can still welcome those outside direct service (diversity is good)
Objectives
What are the needs of our organization, our community members?
What is the value of our community members building relationships with each other?
Strategy
How involved do we want/need to be in the community?
Content
Behavior
Light HeavyAttitudes
Values
Strategy
How will we sustain the community?
Will we manage or mediate conflict?
Pre- or Post hoc moderation?
What kind of moderation?- Content
- Behavior
- Attitude
How will we support diversity/dissent?
Wrap up!
It’s about people and processes.
Hit as many of the big questions as you can.
Reflect back on your answers while reviewing technology options.
Be flexible – experimentation is okay!
Review your questions and answers and update if necessary.
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