questionnaire analysis

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Questionnaire Results!

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Page 1: Questionnaire analysis

QuestionnaireResults!

Page 2: Questionnaire analysis

My Questionnaire• I asked 15 people to fill in my questionnaire. 14 people were from

my target audience while one was from a higher age bracket. This is so I can see what my target audience would like and also see what I can include to appeal to a slightly older audience to encapsulate a wider audience.

What types of magazines do you read? Music Gossip Home Cooking Car Fashion Other…

Do you regularly buy music magazines? Yes No Sometimes

Who influences your music choices? Friends Family TV Magazines Internet Social Networking sites Other…

What is your favourite genre of music? Chart R&B Metal Indie Rock Other…

How much would you be willing to spend on a music magazine? Under £1 £1-£2 £2-£3 £3-£4 £4-£5 £5+

What's your gender? Male Female

How old are you? 16-20 21-24 25-30 31-40 40+

Page 3: Questionnaire analysis

What types of magazines do you read?

Music Gossip Home Cooking Car Fashion Other0

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Music: 8Gossip:5Home:Cooking:Car: 2Fashion: 2Other: 1

I can see from my results that the majority of my participants read magazines. The other genre which is read by many people is gossip. This helps me see what type of genres my participants are interested in so I can start to incorporate this into my magazine as well.

Page 4: Questionnaire analysis

Do you regularly buy music magazines?

Yes: 4No: 8Sometimes: 3

YesNoSometimes

I can see here that not many people are particularly keen on buying magazines so I need to make sure that I am making my magazine appealing so that people do actually want to purchase it regularly.

Page 5: Questionnaire analysis

Who influences your music choices?

Friends: 10Family: 2TV: 5Magazines: 4Internet: 4Social Networking: 3Other: 4

Friends

Family

TV

Magazines

Internet

Social Networking

Other

0 2 4 6 8 10 12

The majority of my participants said that their family influence their music choices as well as the internet and TV. Seeing this it would be good for me to try and corporate this into my magazine so that I am catering for my audience.

Page 6: Questionnaire analysis

What is your favourite genre of music? Chart:6

R&B:2Metal:4Indie:3Rock:5Other: 4Specified Other= Dance: 1Acoustic: 1

Chart R&B Metal Indie Rock Other Dance Acoustic0

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The highest rated genre of music is Chart so I think I will incorporate this a lot into the magazine as this is clearly what is wanted. I would try and incorporate metal/ rock/ and indie but I think these would be quite difficult and wouldn’t have a specific target audience so probably wouldn’t interest anyone.

Page 7: Questionnaire analysis

How much are you willing to spend on a magazine?

Under £1: 2£1-£2: 4£2-£3: 8£3-£4: 2£4-£5: 1£5+: 0

Under £1£1-£2£2-£3£3-£4£4-£5£5+

I have used the results from this particular question to come up with my own price range for my magazine as I now know what people are willing to pay.

Page 8: Questionnaire analysis

What’s your gender?

Male: 5Female: 10

Male

Female

0 2 4 6 8 10 12

The majority of my participants are female so I think my magazine is going to be aimed more at the female market.

Page 9: Questionnaire analysis

What’s your age?

16-20: 1421-24: 025-30: 131-40: 040+: 0

16-20 21-24 25-30 31-40 40+0

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I asked more younger people what their opinions were as they are my main target audience!