questionnaire analysis

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Page 1: Questionnaire Analysis

Questionnaire

Results!

Page 2: Questionnaire Analysis

My Questionnaire

• I asked 15 people to fill in my questionnaire. 14 people were from

my target audience while one was from a higher age bracket. This is

so I can see what my target audience would like and also see what I

can include to appeal to a slightly older audience to encapsulate a

wider audience.

What types of magazines do you read? Music Gossip Home Cooking Car Fashion Other…

Do you regularly buy music magazines? Yes No Sometimes

Who influences your music choices? Friends Family TV Magazines Internet Social Networking sites Other…

What is your favourite genre of music? Chart R&B Metal Indie Rock Other…

How much would you be willing to spend on a music magazine? Under £1 £1-£2 £2-£3 £3-£4 £4-£5 £5+

What's your gender? Male Female

How old are you? 16-20 21-24 25-30 31-40 40+

Page 3: Questionnaire Analysis

What types of magazines

do you read?

0

1

2

3

4

5

6

7

8

9

Music Gossip Home Cooking Car Fashion Other

Music: 8

Gossip:5

Home:

Cooking:

Car: 2

Fashion: 2

Other: 1

I can see from my results that the

majority of my participants read

magazines. The other genre

which is read by many people is

gossip. This helps me see what

type of genres my participants are

interested in so I can start to

incorporate this into my

magazine as well.

Page 4: Questionnaire Analysis

Do you regularly buy music

magazines?

Yes: 4

No: 8

Sometimes: 3

Yes

No

Sometimes

I can see here that

not many people are

particularly keen on

buying magazines so

I need to make sure

that I am making my

magazine appealing

so that people do

actually want to

purchase it regularly.

Page 5: Questionnaire Analysis

Who influences your music

choices?

Friends: 10

Family: 2

TV: 5

Magazines: 4

Internet: 4

Social Networking: 3

Other: 4

0 2 4 6 8 10 12

Friends

Family

TV

Magazines

Internet

Social Networking

Other

The majority of my

participants said that their

family influence their music

choices as well as the

internet and TV. Seeing this

it would be good for me to

try and corporate this into

my magazine so that I am

catering for my audience.

Page 6: Questionnaire Analysis

What is your favourite genre of

music? Chart:6

R&B:2

Metal:4

Indie:3

Rock:5

Other: 4

Specified Other= Dance: 1

Acoustic: 1

0

1

2

3

4

5

6

7

Chart R&B Metal Indie Rock Other Dance Acoustic

The highest rated genre of

music is Chart so I think I will

incorporate this a lot into the

magazine as this is clearly

what is wanted. I would try

and incorporate metal/ rock/

and indie but I think these

would be quite difficult and

wouldn’t have a specific target

audience so probably wouldn’t

interest anyone.

Page 7: Questionnaire Analysis

How much are you willing to

spend on a magazine?

Under £1: 2

£1-£2: 4

£2-£3: 8

£3-£4: 2

£4-£5: 1

£5+: 0

I have used the

results from this

particular question to

come up with my own

price range for my

magazine as I now

know what people are

willing to pay.

0

1

2

3

4

5

6

7

8

Under £1 £1-£2 £2-£3 £3-£4 £4-£5

Page 8: Questionnaire Analysis

What’s your gender?

Male: 5

Female: 10

0 2 4 6 8 10 12

Male

Female

The majority of my

participants are female

so I think my magazine

is going to be aimed

more at the female

market.

Page 9: Questionnaire Analysis

What’s your age?

16-20: 14

21-24: 0

25-30: 1

31-40: 0

40+: 0

0

2

4

6

8

10

12

14

16

16-20 21-24 25-30 31-40 40+

I asked more

younger people

what their

opinions were as

they are my main

target audience!