0

8

12

Q1: Gender

Male

Female

50%

45%

5%

0% 0%

Q2 Which age categories do you fall into?

16-24

25-34

35-44

45-54

55+

50%

30%

20%

Q3: How often do you watch music channels?

often

Not that often

Not at all

60%

40%

0%

Q4: How do you watch music videos?

YouTube

TV

Other

20%

40%

5%

5%

10%

10%

10%

Q5: What genre do you listen/watch?

dance

indie

punk

heavy metal

Hip Hop

R&B

Alternative

75%

15%

10%

Q6: What do you think about the genre of indie music?

I like it

I don’t mind it

I don’t like it

80%

20%

Q7: Do you like the artist Lana Del Rey?

yes

no

30%

10%

30%

20%

10%

….If so what is your favorite song by her?

Video games

National Anthem

Born to die

Ride

Off to the races

27%

59%

14%

Q8: What do you enjoy seeing in music videos?

Choregraphy/Dancing

storyline

Orignality

60%

25%

15%

Q9: What do you enjoy seeing in music videos?

I like it

I don’t mind it

I don’t like it

15%

30%

55%

Q10: What would you most like to see in a music video of your choice?

Abstract

Concept base

Narrative/Storyline