Questionnaire analysis.

Rebecca Walsh

Question 1 – How old are you?Question 1

13-1516-1920+

When I asked this question I found that the majority of the people that filled out my questionnaire were teenagers specifically aged 16-19. When planning my own music magazine I will take this into consideration and use it to think about my target audience.

Question 2 – Are you male or female?

Male Female0

2

4

6

8

10

12

14

16

Question 2

Question 2

I can see from my results that the majority of the people that filled out my questionnaire were female. This could lead to a more stereotypically biased outcome.

Question 3 – What colours would you associate with the Indie genre?

Black

Red

White

Blue

0 2 4 6 8 10 12 14 16

Question 3

Question 3

For this question, I asked the people filling out my questionnaire to pick more than one colour if they felt necessary. The most popular colours were equally red and white. This shows that on average people associate red and white with the Indie genre. This may be that these are the colours that would be most aesthetically pleasing.

Question 4 – How often do you buy music magazines?

Question 4

NeverWeeklyMonthlyOccasionally

Most people that I asked this question to had never bought a music magazine and mentioned that they wouldn’t buy them now. They proceeded to complete the questionnaire as if they did buy music magazines to help me with my research. I have also found that a lot of people like to buy music magazines weekly. This surprised me as many music magazines published are sold monthly. The people that said they bought music magazine monthly were a small portion of the group that I asked. There were also a lot of people that only bought music magazines occasionally. This could have been that they saw their favourite band or artist on the cover. This section is almost equal to the portion of people that said they buy these magazines weekly.

Question 5 – How much would you pay for a music magazine?

£1.50-£2 £2.50-£3 £3.50-£40123456789

Question 5

Question 5

My results show that people would be more willing to pay £3.50-£4 for a music magazine which is a high price range, or pay £1.50-£2 which is a low price range for music magazines. Most music magazines that I have researched all cost a higher amount of money due to the fact that they are al quite well known. Even the people who don’t buy music magazines ever could name many because of the popularity of them. Not many people chose the option ‘£2.50-£3’. I found this surprising because I would have expected this option to be the most popular. I thought that this option would be popular because it is a reasonable price to ask. Perhaps the reason for people choosing the higher price range is because they expect a music magazine to priced around this amount anyway.

Question 6 – Who is your favourite band/artist at the moment?

Question 6

MuseBiffy ClyroFoo fightersJason deruloOne directionJLSTake that

I gave a wide variety of options for this question as I knew that not everyone I asked would like the same genre of music. I gave the options Muse, Biffy Clyro and Foo fighters for the people that would enjoy Indie/Rock music. Then I added Jason Derulo, One direction, JLS and Take that for the people that prefer pop music. My results show that the highest rated band/artist was Muse.

Question 7 – What do you like most about music magazines?

Question 7

Free postersTour informationInformation about upcoming artistsExclusive interviews

Most people when

The results for this question were very similar. People seem generally more interested in a music magazine if they get free posters, tour information and exclusive interviews from famous bands. People did not seem to be bothered about reading articles about upcoming artists. It seems that the majority of the people I asked liked the free posters in the magazine the most.

Question 8 – What images would you expect to see on the front cover of an Indie music magazine?

Drums

Guitars

Bands

Singers

Rock icons

Fans

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Question 8

Question 8

I gave the people who answered my questionnaire a range of choices from images that I expect to see on these magazines. They then picked more than one image that they would expect to see on the front cover of an Indie music magazine. People mostly expected to see bands on the front covers. People least expect to see fans of bands or artists on the front covers.

Question 9 – Are you more likely to buy the magazine if there is free posters inside?

Question 9

YesNo

Most people would buy a magazine if there was a free poster inside. This is not surprising because the people who would buy this magazine think they are gaining something for free when in fact they have paid for the magazine anyway which covers the cost of the poster. I further investigated this and found out that people would prefer these posters to be of well known bands or artists that they are more likely to have heard of. Not many people said they wouldn’t buy a magazine even if there was a free poster inside.

Question 10 – What would you be more likely to enter a competition to win?

Concert ti

ckets

Merchan

dise

Someth

ing sign

ed by t

he ban

d/artist

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Question 10

Question 10

The main prize that people would like to win is concert tickets. This gives people a chance to go to an event that they would enjoy for free. The chance of winning may be slim but the people that I asked said that they would enter anyway. Less than 5 people said that they would like to be able to win band or artists merchandise. The minority of people would like to win something signed by the band or artist.