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Name of the firm:

Address of the firm:

Owner:

Contact:

S.NO QUESTION RESPONSE FROM THE INTERVIEWEE

1 Are you associated with Coca Cola? Yes No

2 What is the type of the outlet? Grocery Shop Convenience Store Restaurant

3 Why you are not associated with Coca Cola? No representative from Coke reached me Competitor reached me first My market area has low demand for Coke I don’t like doing business with Coke Coke does not give a good margin on returns

4 For how many years have you been associated with Coca Cola? 0-5 5-10 10-15 More than 15

5 What is the product category that you buy from the Coca Cola? Cold Drinks Water Fruit Juices

6 What is the reason that you buy that particular category from Coca Cola? Market Demand is high Product quality is exceptional and is superior from the

competitors High Margin on the product Replacement and warranties are beneficial to me

7 Who is your connecting link to Coca Cola? Distributor Retailer

8 Where do you store the Coca Cola Products? Cooler provided by the Company Self-Owned Refrigerator or Chiller Other Makeshift arrangement Sell directly without chilling

9 What is the number of these coolers?10 Are you aware of all the benefit schemes for the retailers and

distributors? Yes No

11 Why the information about the schemes is not available? Retailer did not inform me Distributor does not inform me I did not ask for the benefit schemes I am not interested in such schemes

12 What was your recent order?13 What is the product that according to you is impervious to

seasonal changes? Coke Fruit Juices Water

14 Who usually comes to take orders? Salesman from the distributor I order on the phone I go to the distributor and order

15 What is the usual period of repeat purchase? 1 week 2 weeks 3 weeks 4 weeks More than 1 month

16 In how much time the product reaches you after your initial order? 2 to 3 days 1 week 2 to 3 weeks More than 1 month

17 How do you rate the service quality? Very Good Good Average Bad Very Bad

18 What was the reason for your bad experience? Salesman behavior was brash and aggressive Distributor found my order quantity small Personal differences with the service providers Lack of infrastructure Remote Location Insufficient funds for payment Credit based Transactions

19 How do you think this can be amended to bring you into the

Coca Cola fold?20 Rate Coca Cola products on quality

Cold DrinksVery Good

Good Neutral Bad Very Bad

Fruit JuicesVery Good


WaterVery Good


21 Rate Coca Cola products on Market Demand they have Cold Drinks

Very Good




WaterVery Good


22 Rate Coca Cola Products on the margins available to the retailers/distributors with respect to the competitor Cold Drinks

Very Good




WaterVery Good


23 How do you define your overall experience of working with Coca Cola?

Very Good


24 Would you like to associate with Coke in the future? Yes No

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