QUESTIONAIRE (FRUIT BEVERAGE PREFERENCE)

PepsiCo (SLICE),Coca Cola (MAAZA) and Parle (FROOTI)(IMT Nagpur)

NAME OF RESPONDENT:GENDER:AGE:

1. Do you drink Fruit Beverages? (Please put an ‘X’ in the appropriate box)⃞ YES⃞ NO

2. How many beverages do you drink per week?_________

3. What is the amount you normally spend on purchasing fruit beverages per week?

Rs. ____________ (please write-in the amount)

4. Please indicate you preferences among the following BEVERAGES by placing a “1” by your most preferred drink, a “2” by your second most preferred drink and a “3” by your least preferred drink-______ MAAZA______ SLICE______ FROOTI

5. Do you know by which companies the following fruit beverages are owned? MAAZA - SLICE - FROOTI -

6. Which of these beverages have the most attractive packaging? MAAZA- SLICE- FROOTI-

7. Please indicate your level of agreement or disagreement with each of the following statements:

Statement STRONGLY STRONGLY DISAGREE AGREE

1. I understand the features of fruit juices well enough to evaluate the brands.

2. I have a preference for one or more brands in Fruit beverages.

1 2 3 4 5 6 7

1 2 3 4 5 6 7

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3. I usually purchase the same brand within the fruit beverage class.

4. If I received information that was contrary to my preferred beverage, I would still keep my preferred brand.

5. If my preferred brand of beverage is not available at the store, it makes little difference to me if I must choose another brand.

1 2 3 4 5 6 7

1 2 3 4 5 6 7

1 2 3 4 5 6 7

 

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