question are marketing

8/2/2019 Question Are Marketing

1/5

Name of Organization:

1. The percentage of customer & their relationship with the organization in a year?

...

2. What is cost (in percentage) of doing business?

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3. The amount spent on maintenance per customer (customer support, promotional

activities)?

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4. The amount of contribution by per customer per year?

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5. The number of years an average customer prefers to stay with the same

organization?

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6. The total number of customers across all branches?

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2/5


3/5

Name of the Respondent:

Age:

Occupation:

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1. Which one of the supermarkets you go frequently for your monthly grocery?

a. Agroa b. Meeena bazaar c. Swapno

d. Nandan e. Price club

2. The next time you go for monthly shopping what is the probability that you

would again go to each of the super markets?

Agora Meeenabazaar

Swapno Nandan Price club

3. On an average how often do you go to the supermarket?

a. Once a week or more b. Once in every 2 weeks c. Once a month

d. 3 - 4 time a year e. Once a year f. Once in

every 2 year or less

4. How much do you spend on an average purchase?

a. Less than tk. 1000/- b. Between tk 1000/- and tk/- 1499/-

c. Between tk 1500/- and tk/- 1999/- d. Between tk 2000/- and tk/- 2499/-

e. Between tk 2500/- and tk/- 3000/- f. Tk 3000/- or more

5. How would you rate the overall quality of the supermarket?

a. Very high quality b. High quality c. Average

d. Low e. Very Low

6. How would you rate the competitiveness of each of the supermarkets?

a. Very competitive b. competitive c. Moderate

d. Not competitive e. Not at all competitive

7. The supermarkets have adequate no of branches and are open whenever I need

to go?

a. Strongly agree b. Agree c. Sometimes

d. Disagree e. Strongly Disagree

8. I often pay attention to the supermarkets promotional activities.



4/5


9. I often pay attention to the information the supermarkets send to me.



10. The supermarket is an active sponsor of social events.



11. The supermarket has high ethical standard with respect to customers and

employees.



12. The image of the supermarket fits my personality well.



13. The preferential treatment that I get from the supermarket loyalty program

is important to me.



14. The supermarket has a lot of information about me.



15. The supermarket recognizes me as being special



16. The preferential treatment that I get from the supermarket is important to

me.



17. I feel of a sense of community with other customers of the supermarkets.



18. I have high level of trust in the supermarkets




5/5

question are marketing

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