Queensland Education and Training International

AIE Conference4 October 2002

Introduction

Nov 1999 Cabinet endorsed major study proposal

April 2000 Consultancy commissioned to develop strategy

June 2001 Cabinet endorsed PWC report recommendations

Oct 2001 Queensland Education and Training Export Board (QETEB)

Dec 2001 Taskforce operational and renamed Queensland Education and Training International (QETI)

Queensland Education and Training Export Board Paul Braddy ChairProf Malcolm McKay DVC USQProf Trevor Grigg DVC UQProf David Gardiner PVC QUTEric Laakso VP CQUDr Beverley Sparks Dean GUMella Beaumont Embassy CESSarina Russo Russo Institute of TechnologyJoseph McCorley Qld Catholic Educ’n CommJim Varghese DG Education QldKen Smith DG DETPaul Fennelly DG DSD

Queensland Education and Training International (QETI)Department of Premier and Cabinet Policy Division

– Director– 5 staff

Objective• Double economic impact of the Qld

international education and training industry– 5 years– Be a catalyst for change – Develop and build long term strategies that

will assist the sector to be sustainable and long term

Aims• build a whole-of-industry and

government approach• position Qld as a preferred provider in

selected international and niche markets• introduce strategies to ensure high

quality of education and training, academic support and pastoral care

• minimise structural, regulatory and infrastructure barriers to growth

Vision• Sustainable long-term development of

education industry• Extension of the Smart State principles• Direct contribution to the long-term

growth of the Qld economy– building jobs– regional development

Strategic directions1. Mobilising unity2. Creating the image3. Capturing markets4. Removing barriers5. Investing in the future

Strategic direction 1: Mobilising unity

• industry development

• market intelligence

• competitor intelligence

• export facilitation• industry

partnerships

Strategic direction 2: Creating the image• branding• promotional material• website• special visitor program• public relations

Strategic direction 3: Capturing markets

• products• agent support• priority market

strategies

Priority markets• selection based on industry feedback,

market intelligence and the Report• international events and domestic

developments will impact on target markets and priorities

• recognition of the dynamic nature of the industry and need for flexibility in the overall strategy

Priority market strategies• sector-specific initiatives• agent networks• exhibitions, roadshows, graduation

ceremonies, other promotional events• industry feedback on country-specific

initiatives• intelligence gathering• formal research as required• capitalise on in-country opportunities and

government priorities

Strategic direction 4: Removing the barriers

• regulatory• internal industry structures• student support services• infrastructure

Strategic direction 5: Investing in the future• student services• quality assurance• pathways programs• community• alumni• funding issues

ProgressTo date :• 6 major in market activities• A program of professional development• A range of seminars and workshops on specific

markets• Support for industry led initiatives at most levels• Regions engaged in the program

Impressions : • Encouraged by the wide spread support of industry to

this initiative• Lack of cynicism• The need for serious professional development at all

levels• The rapid growth in international students has not

been matched by growth in student services• Wide disparity in professionalism of institutions

Working togetherStatewide• Industry support and co-operation• Whole-of-industry and

whole-of-government approach

Nationwide• Delineation of roles: AEI, Austrade, IDP• Federal level whole of government

cooperation and support• Cooperation with other states: working

together toward mutual aims

Observations• Confusion of representation

internationally• Role of Governments• Is this an industry?• Short term gains versus long term

advantage• Mixed messages from federal

government• We are all in this together

Questions & Comments?

More information

scott.sheppard@premiers.qld.gov.auph (07) 3836 0992fax (07) 3227 8195